{"id":406897,"date":"2026-02-04T06:13:07","date_gmt":"2026-02-04T06:13:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/406897\/"},"modified":"2026-02-04T06:13:07","modified_gmt":"2026-02-04T06:13:07","slug":"grindr-is-testing-a-new-ai-subscription-called-edge-that-costs-up-to-6000-a-year","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/406897\/","title":{"rendered":"Grindr is testing a new AI subscription called \u201cEdge\u201d that costs up to $6,000 a year"},"content":{"rendered":"<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">Grindr, the world\u2019s largest LGBTQ dating app is testing a new Premium tier that will cost users as much as $500 a month.<\/p>\n<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">It\u2019s no secret that dating apps make a lot of money based on microtransactions, charging users for subscriptions, super likes, boosts, and other \u201cpay-to-win\u201d power-ups.<\/p>\n<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">We\u2019ve already seen apps like <a class=\"hover:text-vertical-primary underline decoration-2 underline-offset-4 decoration-vertical-primary\" href=\"https:\/\/www.dexerto.com\/entertainment\/tinder-slammed-after-launching-499-subscription-tier-nobodys-buying-this-2437286\/\" rel=\"nofollow noopener\" target=\"_blank\">Tinder launch a $499 subscription <\/a>with extra benefits and now, Grindr is unleashing its own version dubbed \u2018Edge.\u2019<\/p>\n<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">According to Business Insider, this AI subscription tier has already been piloted in Australia and New Zealand, and now it\u2019s making its way to the United States. So far, the pricing points vary, but they\u2019re all rather expensive.<\/p>\n<p>Article continues after ad<\/p>\n<p>Grindr\u2019s new AI subscription costs $500 every month<\/p>\n<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">As part of the experiment, Grindr is rolling out variable pricing that changes by user. Weekly test subscriptions begin around $80, with some tiers climbing into the hundreds.<\/p>\n<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">Some screenshots show the subscription costing $349.99 and $499.99, which would put a yearly subscription just pennies short of $6,000.<\/p>\n<p>Article continues after ad<\/p>\n<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">Edge bundles three core <a class=\"hover:text-vertical-primary underline decoration-2 underline-offset-4 decoration-vertical-primary\" href=\"https:\/\/www.dexerto.com\/tag\/ai\/\" rel=\"nofollow noopener\" target=\"_blank\">AI<\/a> tools: Discover for tailored matches, Insights for compatibility signals before you message, and A-List to resurface past conversations. The plan also folds in every perk from Grindr Unlimited, including an ad-free experience.<\/p>\n<p>Article continues after ad<\/p>\n<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">Grindr defended the prices for the subscription with a representative explaining, \u201cThis early-stage pilot is part of our broader strategy to make Grindr smarter, faster, and drive more meaningful connections.\u201d<\/p>\n<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">With more and more people <a class=\"hover:text-vertical-primary underline decoration-2 underline-offset-4 decoration-vertical-primary\" href=\"https:\/\/www.dexerto.com\/entertainment\/pope-leo-xiv-warns-ai-chatbots-virtual-influencers-threaten-to-replace-real-relationships-3309899\/\" rel=\"nofollow noopener\" target=\"_blank\">turning to AI chatbots<\/a> to find connections, at least Grindr is trying to use AI to start legitimate human relationships, but the cost of using the tools may price some people out.<\/p>\n<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">We\u2019ll have to see exactly what kind of results the Edge tier gets to justify the price, or if it leaves users broken-hearted.<\/p>\n<p>Article continues after ad<\/p>\n","protected":false},"excerpt":{"rendered":"Grindr, the world\u2019s largest LGBTQ dating app is testing a new Premium tier that will cost users as&hellip;\n","protected":false},"author":2,"featured_media":406898,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":{"0":"post-406897","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-technology","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/406897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=406897"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/406897\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/406898"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=406897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=406897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=406897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}