{"id":409943,"date":"2026-02-05T20:59:07","date_gmt":"2026-02-05T20:59:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/409943\/"},"modified":"2026-02-05T20:59:07","modified_gmt":"2026-02-05T20:59:07","slug":"head-group-acquires-le-col-cycling-apparel-brand","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/409943\/","title":{"rendered":"Head Group acquires Le Col cycling apparel brand"},"content":{"rendered":"\n<p>LONDON (BRAIN) \u2014 Head Group has acquired the London-based cycling apparel brand Le Col from Puma Growth Partners, which has invested at least 14.4 million pounds ($19.5 million at today&#8217;s exchange rate) in the brand since 2018.\u00a0<\/p>\n<p>Head Group owns brands in wintersports, racket sports and watersports, including Tyrolia, Mares, Aqualung, Zoggs, SSI and rEvo.\u00a0<\/p>\n<p>Head-branded bikes are produced and sold under license by a Czech Republic company and have been sold in the U.S. by Cycle Force Group. Head Group also\u00a0<a href=\"https:\/\/www.bicycleretailer.com\/industry-news\/2019\/01\/17\/sources-head-bike-czech-republic-company-has-purchased-ase-assets\" rel=\"nofollow noopener\" target=\"_blank\">made a bid to buy ASE,<\/a> the bankrupt parent company of Performance Bicycle and distributor ASI, in 2019, but the purchase was not completed.\u00a0<\/p>\n<p>Head said the Le Col purchase represents the expansion of its sportswear and apparel division based out of Milan, Italy.<\/p>\n<p>Rupert West, the managing director of Puma Growth Partners, said, &#8220;We are pleased to have exited Le Col to such a strong counterparty and believe HEAD will be a superb custodian of the Le Col brand going forward.&#8221;<\/p>\n<p>Yanto Barker founded Le Col in 2011. A purchase price was not disclosed.<\/p>\n","protected":false},"excerpt":{"rendered":"LONDON (BRAIN) \u2014 Head Group has acquired the London-based cycling apparel brand Le Col from Puma Growth Partners,&hellip;\n","protected":false},"author":2,"featured_media":409944,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[4985,101,56,54,55],"class_list":["post-409943","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-cycling","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/409943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=409943"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/409943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/409944"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=409943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=409943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=409943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}