{"id":412035,"date":"2026-02-07T00:20:09","date_gmt":"2026-02-07T00:20:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/412035\/"},"modified":"2026-02-07T00:20:09","modified_gmt":"2026-02-07T00:20:09","slug":"ai-com-bought-by-crypto-com-founder-for-70mn-in-biggest-ever-website-name-deal","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/412035\/","title":{"rendered":"AI.com bought by Crypto.com founder for $70mn in biggest-ever website name deal"},"content":{"rendered":"<p>Stay informed with free updates<\/p>\n<p class=\"article__content-sign-up-topic-description o3-type-body-base\">Simply sign up to the Artificial intelligence myFT Digest &#8212; delivered directly to your inbox.<\/p>\n<p>The founder of cryptocurrency trading site Crypto.com has bought AI.com for $70mn, the highest price ever disclosed for a domain name sale, to launch a new entrant to the artificial intelligence race. <\/p>\n<p>Kris Marszalek, co-founder and chief executive of Crypto.com, plans to debut AI.com in a Super Bowl ad this weekend. The site will offer a personal \u201cAI agent\u201d that consumers can use to send messages, use apps and trade stocks. <\/p>\n<p>\u201cLast year an opportunity came up for me to acquire this domain and I thought if you take a long-term view \u2014 10 to 20 years \u2014 that [AI] is going to be one of the greatest technological waves of our lifetime. And so it would be a good investment,\u201d Marszalek told the FT. <\/p>\n<p>Marszalek did not comment on the purchase price, which was confirmed by the deal\u2019s broker, Larry Fischer of GetYourDomain.com. <\/p>\n<p>The $70mn sum was paid to an undisclosed seller entirely in cryptocurrency, Fischer told the FT, who said it was the largest such sale ever disclosed. <\/p>\n<p>\u201cWith assets like\u00a0AI.com, there are no substitutes,\u201d said Fischer. \u201cWhen one becomes available, the opportunity may never present itself again.\u201d<\/p>\n<p>Marszalek launched Crypto.com into an already crowded market of cryptocurrency exchanges in 2016. He said its annual revenues have grown to some $1.5bn. Crypto.com has struck <a href=\"https:\/\/www.ft.com\/content\/30c65e6a-4430-46c1-8aed-fbae7e76d0af\" title=\"\" data-trackable=\"link\" rel=\"nofollow noopener\" target=\"_blank\">several large deals<\/a> with the Trump family\u2019s media company Trump Media &amp; Technology Group.<\/p>\n<p>Splashy marketing tie-ups, including sports sponsorships and celebrity endorsements, have played a big role in crypto.com\u2019s rise. <\/p>\n<p>In 2021, Crypto.com reached a <a href=\"https:\/\/www.ft.com\/content\/0e4af0d3-0ae9-48c5-8aee-9a1a9a5721a4\" title=\"\" data-trackable=\"link\" rel=\"nofollow noopener\" target=\"_blank\">$700mn multi-decade deal<\/a> for the naming rights to a Los Angeles stadium, one of the best-known sports venues in the US. <\/p>\n<p>Marszalek said there are \u201cgood business reasons\u201d for paying such a high price for AI.com. \u201cThere is a big desire for us to own this touchpoint, otherwise you get commoditised,\u201d he said. <\/p>\n<p>\u201cI thought it was quite interesting that one person can own two domains that stand for such important categories,\u201d he added. <\/p>\n<p>Marszalek said he hoped AI.com could offer similar features to OpenClaw, the AI agent whose viral popularity has captivated Silicon Valley over recent weeks, but offer a simpler set-up for a less technical audience. <\/p>\n<p>He added that he had been offered \u201can absolutely insane amount of money\u201d to sell on his new domain, but that owning AI.com would help build trust and awareness with prospective customers in one of the fastest-growing tech markets. <\/p>\n<p>\u201cWhen we started Crypto.com there were around a thousand different exchanges and we somehow managed to make it work,\u201d he added. \u201cWe will make this [AI.com] work one way or another.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"Stay informed with free updates Simply sign up to the Artificial intelligence myFT Digest &#8212; delivered directly to&hellip;\n","protected":false},"author":2,"featured_media":412036,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":{"0":"post-412035","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-technology","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/412035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=412035"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/412035\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/412036"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=412035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=412035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=412035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}