The Seahawks and the Patriots aren\u2019t the only ones gearing up for a fight.<\/p>\n
AI<\/a> rivals Anthropic and OpenAI<\/a> have launched a war of ads trying to court corporate America during one of the biggest entertainment nights of the year.<\/p>\n Ahead of the Super Bowl<\/a>, Anthropic has launched a series of ads going hard at its rival.<\/p>\n For the scrawny 23-year-old who wants a six-pack, a ripped older man who is supposed to depict a chatbot suggests<\/a> insoles that \u201chelp short kings stand tall\u201d because \u201cconfidence isn\u2019t just built in the gym\u201d. And for the man trying to improve communication with his mom: his therapist prescribes<\/a> \u201ca mature dating site that connects sensitive cubs with roaring cougars\u201d in case he can\u2019t fix that relationship.<\/p>\n All four ads end with the same tagline: \u201cAds are coming to AI. But not to Claude.\u201d There\u2019s no explicit mention of ChatGPT<\/a>, but the subtext is clear.<\/p>\n Even Sam Altman laughed. But he also called the ads \u201cso clearly dishonest\u201d before diving into a lengthy critique on X<\/a>.<\/p>\n \u201cOur most important principle for ads says that we won\u2019t do exactly this; we would obviously never run ads in the way Anthropic depicts them,\u201d Altman wrote. \u201cWe are not stupid and we know our users would reject that.\u201d<\/p>\n Altman stressed that OpenAI\u2019s decision to include ads, announced last month<\/a>, makes the product more accessible. \u201cWe believe everyone deserves to use AI and are committed to free access,\u201d he wrote. And Altman didn\u2019t shy away from taking some shots of his own. \u201cAnthropic serves an expensive product to rich people. We are glad they do that and we are doing that too, but we also feel strongly that we need to bring AI to billions of people who can\u2019t pay for subscriptions,\u201d he wrote. (Claude has a free subscription version<\/a>, too.)<\/p>\n ChatGPT\u2019s ad policy is not live yet, but OpenAI maintains on its website<\/a> that ads will be \u201cseparate and clearly labeled\u201d and won\u2019t influence the answers users see. The company also states that it will not share conversations with ChatGPT with advertisers, and is focused on prioritising trust, claiming it will give users the option to turn off personalization or opt for an ad-free paid plan. The company said the chatbot would initially have ads show up at the bottom of answers \u201cwhen there\u2019s a relevant sponsored product or service<\/a> based on your current conversation\u201d.<\/p>\n Altman wasn\u2019t always sold on including ads in ChatGPT\u2019s business model. In October 2024, he dismissed the idea as a \u201clast resort<\/a>\u201d. But in recent years, as OpenAI invests even more heavily in AI infrastructure, the company\u2019s growth in new subscribers has dwindled<\/a>.<\/p>\n Anthropic\u2019s critique of OpenAI didn\u2019t come out of nowhere: Anthropic was founded by former OpenAI researchers who left based on concerns about the company\u2019s direction on AI safety<\/a>. Anthropic wrote in a 4 February blogpost<\/a> that Claude would remain ad-free because doing otherwise would prevent the chatbot from being a \u201cgenuinely helpful assistant for work and for deep thinking\u201d. The company likened open-ended conversations with AI assistants, which are often deeply personal or complex, to those with a trusted adviser. \u201cThe appearance of ads in these contexts would feel incongruous \u2013 and, in many cases, inappropriate,\u201d the company wrote.<\/p>\n Even if OpenAI says it won\u2019t share user data directly with advertisers, targeted advertising more broadly has been criticized for exploiting users\u2019 vulnerabilities. In this case, that concern could extend to users asking ChatGPT questions about their mental and physical health, similar to the issues shown in Anthropic\u2019s ads. But there\u2019s also a chance targeted advertising could help<\/a> with reining in AI\u2019s most toxic attributes. Big corporations that buy in may pull out in response to hateful or egregious content. Many websites and apps, from Google to Instagram, already have ads, so it may not be a huge adjustment for users.<\/p>\n It is unclear whether Altman\u2019s attempts to deliver more revenue with ads will drive users to ad-free competitors. But Anthropic is betting on it.<\/p>\n","protected":false},"excerpt":{"rendered":"The Seahawks and the Patriots aren\u2019t the only ones gearing up for a fight. 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