{"id":415391,"date":"2026-02-08T23:51:12","date_gmt":"2026-02-08T23:51:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/415391\/"},"modified":"2026-02-08T23:51:12","modified_gmt":"2026-02-08T23:51:12","slug":"how-and-when-to-watch-the-american-team-unveil-its-livery","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/415391\/","title":{"rendered":"How and when to watch the American team unveil its livery"},"content":{"rendered":"<p>Never mind the football, Seahawks versus Patriots for the Super Bowl title, Sunday night\u2019s extravaganza is all about the halftime show and the adverts that stay with you for life \u2013 thanks Budweiser for that puppy love commercial from 2015 (I\u2019m not crying, you are).<\/p>\n<p>But tonight the Super Bowl commercials will deliver something a little different, something historic. Cadillac F1\u2019s first F1 car.<\/p>\n<p>Cadillac and Super Bowl, the American dream<\/p>\n<p>Want more PlanetF1.com coverage? Add us as a <a rel=\"nofollow noopener\" href=\"https:\/\/www.google.com\/preferences\/source?q=planetf1.com\" target=\"_blank\">preferred source on Google<\/a> to your favourites list for news you can trust<\/p>\n<p>We\u2019ve seen Formula 1\u2019s newest team out on track conducting a private shakedown, followed by the Barcelona shakedown.<\/p>\n<p>We\u2019ve seen Sergio Perez and Valtteri Bottas posing for photographs in their black kit with white accents. Those Nike trainers.<\/p>\n<p>Even the rebranded Brad Pitt\u2019s \u2018F1 Movie\u2019 Apex motorhome, but what we haven\u2019t seen is the livery that Cadillac will run in its debut campaign.<\/p>\n<p>We also don\u2019t know the name of the car.<\/p>\n<p>All that will be revealed tonight.<\/p>\n<p>Cadillac will launch its very first Formula 1 car during American\u2019s most hallowed sporting night, the Super Bowl final.<\/p>\n<p>Cadillac has booked, and for a pretty penny or two, one of the Super Bowl advert slots to unveil its all-new F1 2026 car.<\/p>\n<p>According to The Hollywood Reporter, the Ferrari-powered Cadillac will not be one of the halftime adverts but rather has a fourth-quarter slot \u2013 just as the action on the field hopefully heats up for a tense finale. Expect a 30-second video.<\/p>\n<p>The American publication claims that after the livery has been displayed, the ad will feature a prominent \u201cwatch on Apple TV\u201d with Apple now the home for Formula 1 racing in America.<\/p>\n<p>\u201cF1 sits at the intersection of sports, innovation and culture, and the fan engagement is evolving quickly with even more energy than ever,\u201d says Eddy Cue, Apple\u2019s senior VP of services.<\/p>\n<p>\u201cSeeing Cadillac enter the grid in such a bold way is incredibly exciting, and a great signal of where the sport continues to head.\u201d<\/p>\n<p>\u201cThe ultimate goal is to build a fan base for the Cadillac Formula 1 team, and so when we think about the avenue and method of doing that, the Super Bowl serves that purpose so well in multiple different ways,\u201d Cassidy Towriss, Cadillac F1\u2019s brand advisor told AdWeek.<\/p>\n<p>Can you watch the Cadillac ad live?<\/p>\n<p>The Super Bowl final is on air for free on Channel 5 and will also be available on Sky Sports in the UK.<\/p>\n<p>In South Africa, it is on the ESPN channel on DSTV.<\/p>\n<p>Australia\u2019s Seven Network will be showing it as will Italy\u2019s DAZN Italy and Mediaset Italy.<\/p>\n<p>But while fans around the world (see below) can watch the Super Bowl on various broadcasters, that unfortunately doesn\u2019t mean they will get to see the ads, as those are often locked in locally.<\/p>\n<p>Some reports claim the ads, including Cadillac\u2019s unveiling, will be shown live to American audiences.<\/p>\n<p>But stay tuned to PlanetF1.com because as soon as the advert is available, we\u2019ll bring it to you.<\/p>\n<p>Cadillac\u2019s Times Square thaw<\/p>\n<p>And if you\u2019re not a football fan, Cadillac is also unveiling its livery in Times Square, New York.<\/p>\n<p>A frosted exhibit will be in the iconic streets of the Big Apple until 9 February. As the countdown to the launch winds down, the frost will \u2018thaw\u2019 to eventually reveal the livery.<\/p>\n<p>Full list of countries and channels to watch Super Bowl final and Cadillac launch<\/p>\n<p>Andorra \u2013 beIN Sport, M6<br \/>Angola \u2013 ESPN Africa<br \/>Argentina \u2013 ESPN Mexico &amp; South America<br \/>Austria \u2013 DAZN Germany, RTL<br \/>Australia \u2013 Seven Network<br \/>The Bahamas \u2013 Cable Bahamas<br \/>Bangladesh \u2013 JioStar (Star India)<br \/>Belgium \u2013 DAZN (Belgium)<br \/>Benin \u2013 ESPN Africa<br \/>Bhutan JioStar (Star India)<br \/>Bolivia \u2013 ESPN Mexico &amp; South America<br \/>Bosnia and Herzegovina \u2013 Telekom Srbija (TV Arena Sport)<br \/>Botswana \u2013 ESPN Africa<br \/>Brazil \u2013 Globo<br \/>Bulgaria \u2013 A1 Max Sport<br \/>Burkina Faso \u2013 ESPN Africa<br \/>Burundi ESPN \u2013 Africa<br \/>Cameroon \u2013 ESPN Africa<br \/>Canada \u2013 Bell, DAZN Canada<br \/>Cape Verde \u2013 ESPN Africa<br \/>Chad \u2013 beIN MENA, ESPN Africa<br \/>Chile \u2013 ESPN Mexico &amp; South America<br \/>China \u2013 Disney China, Douyin, GDTV, SMG (aka G Sports), Tencent (QQ Digital)<br \/>Colombia \u2013 ESPN Mexico &amp; South America<br \/>Comoros \u2013 ESPN Africa<br \/>Congo Democratic Republic \u2013 ESPN Africa<br \/>Congo Republic \u2013 ESPN Africa<br \/>Croatia \u2013 Telekom Srbija (TV Arena Sport)<br \/>Czech \u2013 Network4, Nova Sport<br \/>Denmark \u2013 TV2 Denmark<br \/>Djibouti \u2013 beIN MENA, ESPN Africa<br \/>Ecuador \u2013 ESPN Mexico &amp; South America<br \/>Eritrea beIN MENA, ESPN Africa<br \/>Estonia \u2013 TV3 Baltics<br \/>Ethiopia \u2013 ESPN Africa<br \/>Finland \u2013 Nelonen (Finland)<br \/>France \u2013 beIN Sport, M6<br \/>French Overseas Territories \u2013 beIN Sport, M6<br \/>Egypt \u2013 beIN MENA<br \/>Equatorial Guinea \u2013 ESPN Africa<br \/>Gabon \u2013 ESPN Africa<br \/>Gambia \u2013 ESPN Africa<br \/>Germany \u2013 DAZN Germany, RTL<br \/>Ghana \u2013 ESPN Africa<br \/>Greece \u2013 Cosmote<br \/>Guinea \u2013 ESPN Africa<br \/>Guinea Bissau \u2013 ESPN Africa<br \/>Hong Kong\u200b \u2013 PCCW\u200b<br \/>Hungary \u2013 Network4<br \/>Iceland \u2013 365 Media \/ SYN<br \/>India \u2013 JioStar (Star India)<br \/>Indonesia \u2013 Emtek<br \/>In-Flight \u2013 Sport24 In-Flight<br \/>Iran \u2013 beIN MENA<br \/>Iraq \u2013 beIN MENA<br \/>Ireland \u2013 British Sky Broadcasting, Virgin Media TV Ireland<br \/>Israel \u2013 METV, Sport 5<br \/>Italy \u2013 DAZN Italy (OTT), Mediaset Italy<br \/>Ivory Coast (Cote d\u2019Ivoire) \u2013 ESPN Afirca<br \/>Japan \u2013 DAZN Japan, Nippon Television Network Company<br \/>Jordan \u2013 beIN MENA<br \/>Kenya \u2013 ESPN Africa<br \/>Kuwait \u2013 beIN MENA<br \/>Latvia \u2013 TV3 Baltics<br \/>Lebanon \u2013 beIN MENA<br \/>Lesotho \u2013 ESPN Africa<br \/>Liberia \u2013 ESPN Africa<br \/>Libya \u2013 beIN MENA<br \/>Lichtenstein \u2013 DAZN Germany, RTL<br \/>Lithuania \u2013 TV3 Baltics<br \/>Luxembourg \u2013 DAZN Germany, RTL<br \/>Madagascar \u2013 beIN Sport, ESPN Africa<br \/>Malawi \u2013 ESPN Africa<br \/>Maldives \u2013 JioStar (Star India)<br \/>Mali \u2013 beIN MENA, ESPN Africa<br \/>Mauritania \u2013 beIN MENA<br \/>Mauritius \u2013 BeIN Sport, ESPN Africa<br \/>Mayotte \u2013 ESPN Africa<br \/>Mexico \u2013 FOX Sports Mexico , TV Azteca, Televisa<br \/>Monaco \u2013 BeIN Sport, M6<br \/>Montenegro and North Macedonia \u2013 Telekom Srbija (TV Arena Sport)<br \/>Morocco \u2013 beIN MENA<br \/>Mozambique \u2013 ESPN Africa<br \/>Namibia \u2013 ESPN Africa<br \/>Nepal \u2013 JioStar (Star India)<br \/>Netherlands \u2013 ESPN Netherlands<br \/>New Zealand \u2013 TVNZ<br \/>Niger \u2013 ESPN Africa<br \/>Nigeria \u2013 ESPN Africa<br \/>Norway \u2013 VG (Norway)<br \/>Oman \u2013 beIN MENA<br \/>Pacific Islands \u2013 ESPN Australia\/Pac Rim<br \/>Palestinian Territories \u2013 beIN MENA<br \/>Paraguay \u2013 ESPN Mexico &amp; South America<br \/>Peru \u2013 ESPN Mexico &amp; South America<br \/>Philippines \u2013 TapDMV<br \/>Poland \u2013 Polsat<br \/>Portugal \u2013 DAZN (Portugal)<br \/>Qatar \u2013 beIN MENA<br \/>Romania \u2013 CME ProTV (Saran)<br \/>Reunion \u2013 beIN Sport, ESPN Africa<br \/>Rwanda \u2013 ESPN Africa<br \/>San Marino \u2013 DAZN Italy, Mediaset Italy<br \/>Sao Tome &amp; Principe \u2013 ESPN Africa<br \/>Saudi Arabia \u2013 beIN MENA<br \/>Senegal \u2013 ESPN Africa<br \/>Serbia (including Kosovo) \u2013 Telekom Srbija (TV Arena Sport)<br \/>Seychelles \u2013 ESPN Africa<br \/>Sierra Leone \u2013 ESPN Africa<br \/>Singapore\u200b \u2013 StarHub\u200b<br \/>Slovakia \u2013 Network4, Nova Sport<br \/>Slovenia \u2013 Telekom Srbija (TV Arena Sport)<br \/>Somalia \u2013 beIN MENA, ESPN Africa<br \/>South Africa \u2013 ESPN Africa<br \/>South Korea \u2013 MBC Korea, Coupang<br \/>South Sudan \u2013 beIN MENA, ESPN Africa<br \/>South TyrolvDAZN Italy, Mediaset Italy<br \/>Spain \u2013 DAZN (Spain),Mediaset Spain<br \/>Sri Lanka \u2013 JioStar (Star India)<br \/>St. Helena \u2013 ESPN Africa<br \/>Sudan \u2013 beIN MENA, ESPN Africa<br \/>Swaziland \u2013 ESPN Africa<br \/>SwitzerlandvDAZN Germany, RTL<br \/>Syria \u2013 beIN MENA<br \/>Taiwan \u2013 Elta<br \/>Tanzania \u2013 ESPN Africa<br \/>Thailand\u200b \u2013 AIS<br \/>Togo \u2013 ESPN Africa<br \/>Trinidad &amp; Tobago \u2013 ESPN Mexico &amp; South America<br \/>Tunisia \u2013 beIN MENA<br \/>Turkey \u2013 Saran Sport (Turkey)<br \/>UAE \u2013 beIN MENA<br \/>Uganda \u2013 ESPN Africa<br \/>United Kingdom \u2013 British Sky Broadcasting, Paramount (Channel 5)<br \/>Uruguay \u2013 ESPN Mexico &amp; South America<br \/>Vatican City \u2013 DAZN Italy, Mediaset Italy<br \/>Venezuela \u2013 Meridiano TV<br \/>Western Sahara \u2013 ESPN Africa<br \/>Yemen \u2013 beIN MENA<br \/>Zambia \u2013 ESPN Africa<br \/>Zanziba \u2013 ESPN Africa<br \/>Zimbabwe \u2013 ESPN Africa<\/p>\n<p>Want to be the first to know exclusive information from the F1 paddock? Join our <a href=\"https:\/\/whatsapp.com\/channel\/0029VaUcBxk6BIEcgEnwDi1T\" rel=\"nofollow noopener\" target=\"_blank\">broadcast channel on WhatsApp<\/a> to get the scoop on the latest developments from our team of accredited journalists.<\/p>\n<p>You can also subscribe to the <a href=\"https:\/\/www.youtube.com\/@planetf1com\" rel=\"nofollow noopener\" target=\"_blank\">PlanetF1 YouTube channel<\/a> for exclusive features, hear from our paddock journalists with stories from the heart of Formula 1 and much more!<\/p>\n<p>Read next: <a href=\"https:\/\/www.planetf1.com\/red-bull\/why-daniel-ricciardo-never-became-f1-world-champion-christian-horner\" rel=\"nofollow noopener\" target=\"_blank\">Horner: Daniel Ricciardo could have been world champion with Red Bull<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Never mind the football, Seahawks versus Patriots for the Super Bowl title, Sunday night\u2019s extravaganza is all about&hellip;\n","protected":false},"author":2,"featured_media":415392,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[7193,59,348,50,101,56,1955,54,55],"class_list":{"0":"post-415391","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sports","8":"tag-cadillac","9":"tag-gb","10":"tag-home-page","11":"tag-news","12":"tag-sports","13":"tag-uk","14":"tag-uncategorized","15":"tag-united-kingdom","16":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/415391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=415391"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/415391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/415392"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=415391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=415391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=415391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}