{"id":416331,"date":"2026-02-09T15:09:08","date_gmt":"2026-02-09T15:09:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/416331\/"},"modified":"2026-02-09T15:09:08","modified_gmt":"2026-02-09T15:09:08","slug":"todays-a-big-day-for-me-bradley-wiggins-launches-ai-coaching-app","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/416331\/","title":{"rendered":"‘Today’s a big day for me’ \u2013 Bradley Wiggins launches AI coaching app"},"content":{"rendered":"

Cyclists around the world can now receive coaching from an AI chatbot version of Sir Bradley Wiggins<\/a>, following the launch of a new training app called The Coachsters<\/a>.<\/p>\n

The 2012 Tour de France<\/a> winner is one of six \u2018AI mentors\u2019 on the platform \u2013 alongside rower Sir Steve Redgrave, cricketer Sir Alastair Cook, and Paralympic cyclist Dame Sarah Story<\/a> \u2013 who have provided real-life interviews that will be enhanced by AI.<\/p>\n

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Users of The Coachsters will not speak directly with their coach, but will instead pose questions and receive AI-written responses \u201cdrawn from their hard-earned wisdom\u201d, according to the website.<\/p>\n

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Wiggins announced his involvement on Monday with an Instagram post, alongside what appeared to be a glossy, AI-generated portrait of himself.<\/p>\n

\u201cToday\u2019s a big day for me,\u201d the five-time Olympic champion wrote. \u201cAfter months of work \u2013 and countless hours of deep interviews \u2013 I\u2019m really proud to finally share my new coaching app. Working with the team at The Coachsters, we\u2019ve captured thinking, experiences and lessons that I\u2019ve never shared publicly before, and shaped them into something athletes can access whenever they need it.<\/p>\n

\u201cYou can ask the app any question you\u2019d ask me in person and receive an answer drawn directly from my own experience. You can even try three questions for free before deciding whether it\u2019s right for you.\u201d<\/p>\n

Subscriptions to The Coachsters start at \u00a35 a month for the \u2018Lite\u2019 version, which includes three questions a month. Users can ask unlimited questions with the \u2018Pro\u2019 version at \u00a322 a month, while \u00a339 a month will also give them access to interviews and group webcasts in the \u2018Elite\u2019 tier.<\/p>\n

The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!<\/p>\n

The platform\u2019s launch comes against a backdrop of a growing number of AI training apps<\/a>. Already, cyclists can subscribe to a virtual coach with HumanGo, or receive AI-powered plans through platforms like Spoked, Vekta, and Garmin Coach. Last spring, Strava<\/a> acquired AI running app Runna, which claimed in 2023 to have \u201chundreds of thousands of users\u201d.<\/p>\n

\u201cThis is coaching for the AI generation,\u201d runs the tagline on The Coachsters website.<\/p>\n

For cyclists who prefer to have direct, human interaction in their training, and would like to have an Olympian as their coach, former world champion Lizzie Deignan<\/a> launched her coaching service Deignan Performance<\/a> last month. Olympic gold medallist Dani Rowe also offers person-to-person coaching through her business Rowe & King<\/a>.<\/p>\n

Explore More<\/p>\n


\nBradley Wiggins
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