OpenAI on Monday announced it\u2019s beginning to test ads in the U.S. for users on its Free and Go subscription tiers.<\/p>\n
The newer Go plan is a low-cost subscription at $8 per month in the U.S.\u00a0and was introduced globally<\/a> in mid-January.<\/p>\n Subscribers to OpenAI\u2019s paid plans, including its Plus, Pro, Business, Enterprise, and Education tiers, will not see ads, the company said.<\/p>\n OpenAI sought to address concerns about how ads might affect the user experience, stating in a blog post<\/a>: \u201cAds do not influence the answers ChatGPT gives you, and we keep your conversations with ChatGPT private from advertisers. Our goal is for ads to support broader access to more powerful ChatGPT features while maintaining the trust people place in ChatGPT for important and personal tasks.\u201d<\/p>\n The move, which the company announced last month<\/a>, drew ridicule in a series of Super Bowl ads that ran on Sunday from a top rival, Anthropic.<\/p>\n In its TV commercials, Anthropic poked fun at the idea that some AI companies, like OpenAI, would soon include advertising by showing how poorly integrated ads could disrupt the consumer experience. This was portrayed on-screen by glassy-eyed actors playing AI chatbots, who would deliver their advice alongside a poorly targeted ad.<\/p>\n OpenAI CEO Sam Altman got extremely testy<\/a> about the jabs, calling<\/a> the ads \u201cdishonest\u201d and Anthropic an \u201cauthoritarian company.\u201d<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tBoston, MA
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tJune 23, 2026\n\t\t\t\t\t\t\t<\/p>\n