A leading Hollywood figure has warned \u201cit\u2019s likely over for us\u201d, after watching a widely disseminated AI-generated clip featuring Tom Cruise and Brad Pitt fighting.<\/p>\n
Rhett Reese, co-writer of Deadpool & Wolverine, Zombieland and Now You See Me: Now You Don\u2019t was reacting to a 15-second video<\/a> showing Cruise and Pitt trading punches on a rubble-strewn bridge, posted by Irish film-maker Ruair\u00ed Robinson, director of 2013 sci-fi horror The Last Days on Mars<\/a>. Reposting the clip on social media, Reese wrote: \u201cI hate to say it. It\u2019s likely over for us.\u201d<\/a><\/p>\n He added<\/a>: \u201cIn next to no time, one person is going to be able to sit at a computer and create a movie indistinguishable from what Hollywood now releases. True, if that person is no good, it will suck. But if that person possesses Christopher Nolan\u2019s talent and taste (and someone like that will rapidly come along), it will be tremendous.\u201d<\/p>\n Robinson said that the clip resulted from a \u201c2 line prompt in Seedance 2\u201d, referring to the AI video generator Seedance 2.0<\/a>, released on Thursday by TikTok co-owners ByteDance.<\/p>\n The Motion Picture Association (MPA), the Hollywood trade association, accused ByteDance of \u201cunauthorised use of US copyrighted works on a massive scale\u201d.<\/p>\n AI systems such as chatbots, image generators and video-making tools are trained on data taken from the open web, including copyright-protected material such as novels, art and film clips. This has led to artists and creative industries demanding compensation for the use of their material<\/a> and the establishment of licensing frameworks to enable legal use of their content. Amid lawsuits related to those disputes, some creative companies such as Disney are signing deals with AI firms<\/a> including OpenAI, the developer of ChatGPT.<\/p>\n Calling on ByteDance to \u201ccease its infringing activity\u201d, MPA chair and CEO Charles Rivkin said<\/a>: \u201cBy launching a service that operates without meaningful safeguards against infringement, ByteDance is disregarding well-established copyright law that protects the rights of creators and underpins millions of American jobs.\u201d<\/p>\n Beeban Kidron, a crossbench peer in the UK and a prominent campaigner against relaxing copyright law<\/a>, said AI companies must strike deals with the creative industries.<\/p>\n