A viral AI-generated video of actors Brad Pitt and Tom Cruise fighting atop a building is causing a stir online.<\/p>\n
The 15-second video comes from the latest AI video-generation platform, Seedance 2.0. The platform was launched this week by its owner, ByteDance, the same Chinese parent that oversees TikTok.<\/a> As the video circulates online, the Motion Picture Assn. and other industry stakeholders have called out the video for its unauthorized use of copyrighted works.<\/p>\n Charles Rivkin, chief executive of the Motion Picture Assn., wrote in a statement that the company \u201cshould immediately cease its infringing activity.\u201d<\/p>\n \u201cIn a single day, the Chinese AI service Seedance 2.0 has engaged in unauthorized use of U.S. copyrighted works on a massive scale,\u201d wrote Rivkin. \u201cBy launching a service that operates without meaningful safeguards against infringement, ByteDance is disregarding well-established copyright law that protects the rights of creators and underpins millions of American jobs.\u201d<\/p>\n The video was posted on X by Irish filmmaker Ruairi Robinson<\/a>. His post said the 15-second video came from a two-line prompt he put into Seedance 2.0.<\/p>\n Rhett Reese, writer-producer of movies such as the \u201cDeadpool\u201d trilogy and \u201cZombieland,\u201d responded to Robinson\u2019s post, writing,<\/a> \u201cI hate to say it. It\u2019s likely over for us.\u201d<\/p>\n He goes on to say that soon people will be able to sit at a computer and create a movie \u201cindistinguishable from what Hollywood now releases.\u201d<\/a> Reese says he\u2019s fearful of losing his job as increasingly powerful AI tools advance into creative fields.<\/p>\n \u201cI was blown away by the Pitt v Cruise video because it is so professional. That\u2019s exactly why I\u2019m scared,\u201d wrote <\/a>Reese on X.<\/a> \u201cMy glass half empty view is that Hollywood is about to be revolutionized\/decimated.\u201d<\/p>\n Reese isn\u2019t alone in thinking AI could potentially \u201cdecimate\u201d Hollywood and take away jobs. Creating protections against AI was one of the main reasons both SAG-AFTRA and the Writers Guild went on strike in 2023.<\/a> But some members argue that those measures \u2014 now nearly three years old \u2014 did not go far enough.<\/p>\n As SAG-AFTRA reentered contract negotiations with the studios earlier this week<\/a>, AI is still one of the union\u2019s highest priorities. It\u2019s expected that the actors union could propose what has been called the Tilly tax, a fee that studios would have to pay to the union in exchange for using an AI-generated actor \u2014 a response to the introduction of Hollywood\u2019s first AI actor, Tilly Norwood.<\/a><\/p>\n In a statement to The Times, SAG-AFTRA confirmed that the union stands with the studios in \u201ccondemning the blatant infringement\u201d from Seedance 2.0, as video includes \u201cunauthorized use of our members\u2019 voices and likenesses.\u201d<\/p>\n \u201cThis is unacceptable and undercuts the ability of human talent to earn a livelihood. Seedance 2.0 disregards law, ethics, industry standards and basic principles of consent,\u201d wrote a spokesperson from SAG-AFTRA. \u201cResponsible A.I. development demands responsibility, and that is nonexistent here.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"A viral AI-generated video of actors Brad Pitt and Tom Cruise fighting atop a building is causing a…\n","protected":false},"author":2,"featured_media":424752,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[554,156014,8077,8868,6491,156018,96,123,156016,156019,29991,156015,17293,56,156017,20732,54,55,5793,5595],"class_list":{"0":"post-424751","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-ai","9":"tag-american-job","10":"tag-brad-pitt","11":"tag-bytedance","12":"tag-celebrities","13":"tag-charles-rivkin","14":"tag-entertainment","15":"tag-hollywood","16":"tag-mpa","17":"tag-rhett-reese","18":"tag-sag-aftra","19":"tag-seedance","20":"tag-tom-cruise","21":"tag-uk","22":"tag-unauthorized-use","23":"tag-union","24":"tag-united-kingdom","25":"tag-unitedkingdom","26":"tag-video","27":"tag-week"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/424751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=424751"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/424751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/424752"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=424751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=424751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=424751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}