NEW YORK, Feb 10 \u2014 MrBeast, the world\u2019s most popular YouTuber, has purchased a Gen Z-focused banking app, he said Monday, marking another addition to his sprawling business interests.<\/p>\n
The online star, whose real name is Jimmy Donaldson, announced on social media that his company Beast Industries acquired Step, a financial services platform.<\/p>\n
\u201cNobody taught me about investing, building credit, or managing money when I was growing up,\u201d the 27-year-old said. \u201cI want to give millions of young people the financial foundation I never had.\u201d<\/p>\n
Though it offers credit and debit cards, and interest-bearing accounts, Step is technically not a bank, but rather a financial services platform backed by Evolve Bank & Trust.<\/p>\n
It was not revealed how much the purchase cost. Step and Beast industries did not immediately respond to AFP\u2019s request for comment.<\/p>\n
MrBeast boasts more than 450 million YouTube subscribers \u2013 the most in the world \u2013 with his channel specialising in absurd contests and globe-trotting philanthropic ventures.<\/p>\n
Videos can cost millions of dollars to produce, with a team of around 300 people.<\/p>\n
He has spun that success into a television game show on Amazon Prime Video, as well as a pop-up amusement park in Saudi Arabia dubbed Beast Land.<\/p>\n
His snack brand, Feastables, meanwhile rakes in hundreds of millions in sales, rivalling the revenue from the YouTube videos that first made him famous.<\/p>\n
\u201cWe\u2019re excited about how this acquisition is going to amplify our platform and bring more groundbreaking products to Step customers,\u201d Step CEO and founder CJ MacDonald said in a statement.<\/p>\n
The contestants on MrBeast\u2019s videos could perhaps benefit from Step\u2019s goal of teaching financial literacy.<\/p>\n
Recent posts include: \u201cSurvive 20 Days Chained To Your Ex, Win $250,000\u201d and \u201c30 Celebrities Fight For $1,000,000!\u201d \u2014 AFPP<\/p>\n","protected":false},"excerpt":{"rendered":"NEW YORK, Feb 10 \u2014 MrBeast, the world\u2019s most popular YouTuber, has purchased a Gen Z-focused banking app,…\n","protected":false},"author":2,"featured_media":428156,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[156925,156928,156924,2306,27592,156926,86,56,54,55,156927],"class_list":{"0":"post-428155","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-beast-industries","9":"tag-feastables-sales","10":"tag-gen-z-banking-app","11":"tag-mobile","12":"tag-mrbeast","13":"tag-step-financial-services","14":"tag-technology","15":"tag-uk","16":"tag-united-kingdom","17":"tag-unitedkingdom","18":"tag-youtube-subscribers"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/428155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=428155"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/428155\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/428156"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=428155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=428155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=428155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}