{"id":428956,"date":"2026-02-16T17:02:34","date_gmt":"2026-02-16T17:02:34","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/428956\/"},"modified":"2026-02-16T17:02:34","modified_gmt":"2026-02-16T17:02:34","slug":"%f0%9f%94%aeeveryones-looking-for-a-bubble-no-one-sees-the-stampede","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/428956\/","title":{"rendered":"\ud83d\udd2eEveryone&#8217;s looking for a bubble. No one sees the stampede."},"content":{"rendered":"<p><a target=\"_blank\" href=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!eoGg!,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65a0b384-2c05-4ecb-9e1f-c59d5c99c3d5_1024x1024.png\" data-component-name=\"Image2ToDOM\" rel=\"nofollow noopener\" class=\"image-link image2 is-viewable-img can-restack\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/02\/https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/65a0b384-2c05-4ecb-9e1f-c59d5c99c3d5_1024.jpeg\" width=\"662\" height=\"662\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/65a0b384-2c05-4ecb-9e1f-c59d5c99c3d5_1024x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1024,&quot;width&quot;:1024,&quot;resizeWidth&quot;:662,&quot;bytes&quot;:2295696,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https:\/\/www.exponentialview.co\/i\/187655696?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65a0b384-2c05-4ecb-9e1f-c59d5c99c3d5_1024x1024.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}\" alt=\"\"   fetchpriority=\"high\" class=\"sizing-normal\"\/><\/a>Everyone\u2019s distracted by bubbles and missing the stampede. Generated using Midjourney<\/p>\n<p>Five months ago, we offered the only <a href=\"https:\/\/www.exponentialview.co\/p\/is-ai-a-bubble\" rel=\"nofollow noopener\" target=\"_blank\">evidence-based framework<\/a> to answer the question that was taking way too much space: is AI a bubble? To get to the bottom of it through evidence rather than vibes, we tracked the five areas we believe are crucial to understand the AI investment cycle. Our <a href=\"https:\/\/www.exponentialview.co\/p\/is-ai-a-bubble\" rel=\"nofollow noopener\" target=\"_blank\">indicators<\/a> are: economic strain, industry strain, revenue momentum, valuation heat, and funding quality. <\/p>\n<p>Our analysis at the time \u2013 contrary to many alarmists \u2013 concluded that generative AI is a boom, not a bubble. But at the core of our approach is evidence. If evidence changes, we change our minds.<\/p>\n<p>The Financial Times <a href=\"https:\/\/www.ft.com\/search?q=%2Bbubble+%2Bai&amp;sort=date&amp;isFirstView=false\" rel=\"nofollow noopener\" target=\"_blank\">has published over a hundred articles<\/a> invoking the \u201cAI bubble.\u201d <a href=\"https:\/\/open.substack.com\/users\/287900483-michael-burry?utm_source=mentions\" target=\"_blank\" rel=\"noopener nofollow\" data-attrs=\"{&quot;name&quot;:&quot;Michael Burry&quot;,&quot;id&quot;:287900483,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/fcda9c0b-aa9f-480b-bfa3-294c36278118_904x908.png&quot;,&quot;uuid&quot;:&quot;9e6cb05c-b87c-40f0-829c-d8b7a586b66b&quot;}\" data-component-name=\"MentionUser\" class=\"mention-pnpTE1\">Michael Burry<\/a>, the famed hedge fund investor, disclosed <a href=\"https:\/\/www.businessinsider.com\/big-short-michael-burry-substack-short-nvidia-microsoft-meta-alphabet-2026-1\" rel=\"nofollow noopener\" target=\"_blank\">shorts on Nvidia and Palantir<\/a>, hardening his view <a href=\"https:\/\/x.com\/michaeljburry\/status\/2010561878137749981\" rel=\"nofollow\">earlier this year<\/a>: \u201calmost all AI companies will go bankrupt, and much of the AI spending will be written off.\u201d<\/p>\n<p>Fund managers surveyed by Bank of America <a href=\"https:\/\/www.ft.com\/content\/e2d93034-ef3b-4259-9ab1-c45396ca59b3\" rel=\"nofollow noopener\" target=\"_blank\">cite AI overexposure as their top tail risk<\/a>. In my discussions with people representing hundreds of billions of dollars of capital, there was some nervousness. It tended to be more nuanced than mainstream journalism portrayed \u2013 a concern of low-quality data center projects being built and funded on spec, without the guarantee of a blue-chip Big Tech tenant.<\/p>\n<p>The strongest version of the bear case goes like this: capex is growing faster than revenue, model costs are falling (the <a href=\"https:\/\/www.exponentialview.co\/p\/deepseek-everything-you-need-to-know\" rel=\"nofollow noopener\" target=\"_blank\">DeepSeek moment<\/a> proved dramatic efficiency gains are possible), and most enterprise AI is still chatbot-level stuff. In other words, enterprises aren\u2019t getting results, efficiencies mean you\u2019ll need less infrastructure and that capex overhang will just collapse.<\/p>\n<p>But while the bubble narrative gained momentum, reality has moved the other way. And the evidence now points not just to a boom, but to something the bears haven\u2019t considered: scarcity. The real risk isn\u2019t that we\u2019ve invested too much in AI. It\u2019s that we haven\u2019t invested nearly enough.<\/p>\n<p>Today I want to close the bubble question, for now, and show why the markets should be bracing for a stampede. <\/p>\n<p>The ratio of investment to revenue \u2013 what we call Industry Strain \u2013 has dropped from 6.1x to 4.7x in five months since we published our analysis. If Industry Strain remains high for sustained periods of time, it means that companies are not recouping their investments, and they are building speculatively. <\/p>\n<p>For context, the telecoms bubble peaked at an Industry Strain of just over 4x. In the case of generative AI, strain is still at historically high levels. On our dashboard, it sits in the amber zone. But the trajectory matters: if it holds, the ratio drops below our 3x threshold by Q2 this year. It would signal that revenues are beginning to \u201ccarry\u201d the installed base and that the balance sheets and external financing can stop doing the heavy lifting.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!wWtj!,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ee5262b-f062-4d4b-b9bc-70f25633cdd9_1600x934.png\" data-component-name=\"Image2ToDOM\" rel=\"nofollow noopener\" class=\"image-link image2 is-viewable-img can-restack\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/02\/https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/3ee5262b-f062-4d4b-b9bc-70f25633cdd9_1600.png\" width=\"1456\" height=\"850\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/3ee5262b-f062-4d4b-b9bc-70f25633cdd9_1600x934.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:850,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}\" alt=\"\"   loading=\"lazy\" class=\"sizing-normal\"\/><\/a><\/p>\n<p>Follow the revenue to understand why. According to our own proprietary model, monthly AI revenue grew from $772 million in January 2024 to $13.8 billion by December 2025, roughly an eighteen-fold increase in two years.<\/p>\n<p>The hyperscalers are the main engine. Google Cloud <a href=\"https:\/\/finance.yahoo.com\/news\/google-cloud-revenue-just-surged-185300737.html\" rel=\"nofollow noopener\" target=\"_blank\">grew 48% year-over-year to $17.7 billion<\/a>. AWS <a href=\"https:\/\/ir.aboutamazon.com\/news-release\/news-release-details\/2026\/Amazon-com-Announces-Fourth-Quarter-Results\/\" rel=\"nofollow noopener\" target=\"_blank\">expanded 24% to $35.6 billion.<\/a> Azure <a href=\"https:\/\/finance.yahoo.com\/news\/below-expected-azure-growth-hurt-143951340.html\" rel=\"nofollow noopener\" target=\"_blank\">grew 39%<\/a>, with its contracted backlog expanding 110% to $625 billion (though it\u2019s worth remembering that 45% of this backlog is tied to OpenAI). Our revenue model estimates that AI now accounts for 23% of Google Cloud\u2019s business, 10% of Azure\u2019s (the biggest of which is from OpenAI) and 5% for AWS\u2019s as of the latest quarter.<\/p>\n<p>Sundar Pichai, Satya Nadella and Andy Jassy all said on their earnings calls that AI is the main driver of growth in their cloud businesses. When the CEOs of the three largest cloud companies all tell you the same story \u2013 that AI is what\u2019s driving their growth \u2013 the attribution question starts to answer itself.<\/p>\n<p>The model providers sit a tier below, and their economics tell a more complicated story. In the <a href=\"https:\/\/www.exponentialview.co\/p\/inside-openais-unit-economics-epoch-exponentialview\" rel=\"nofollow noopener\" target=\"_blank\">analysis we did<\/a> with <a href=\"https:\/\/open.substack.com\/users\/22111350-jaime-sevilla?utm_source=mentions\" target=\"_blank\" rel=\"noopener nofollow\" data-attrs=\"{&quot;name&quot;:&quot;Jaime Sevilla&quot;,&quot;id&quot;:22111350,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https:\/\/substackcdn.com\/image\/fetch\/$s_!-E-h!,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b11760e-8d38-4dcf-869e-f1452cee0371_564x564.jpeg&quot;,&quot;uuid&quot;:&quot;7fb7eecd-0f68-43ca-981e-e36ec119e437&quot;}\" data-component-name=\"MentionUser\" class=\"mention-pnpTE1\">Jaime Sevilla<\/a> and <a href=\"https:\/\/open.substack.com\/users\/327131465-anson-ho?utm_source=mentions\" target=\"_blank\" rel=\"noopener nofollow\" data-attrs=\"{&quot;name&quot;:&quot;Anson Ho&quot;,&quot;id&quot;:327131465,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https:\/\/substackcdn.com\/image\/fetch\/$s_!YpJm!,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9a56c6b-d918-48a9-b335-58313d2bb76f_3097x3182.jpeg&quot;,&quot;uuid&quot;:&quot;02ddcba7-9a00-44bf-ac58-fd314fa93c6f&quot;}\" data-component-name=\"MentionUser\" class=\"mention-pnpTE1\">Anson Ho<\/a> from Epoch AI, we found that OpenAI\u2019s GPT-5 bundle achieved roughly 48% gross margins on $6.1 billion in revenue. This is decent, but well below the 70-80% typical of mature software. Worse, model lifespans are too short to recoup R&amp;D. GPT-5\u2019s four-month window generated some $3 billion in gross profit against ~$5 billion in development costs. Frontier models function as rapidly depreciating infrastructure, their value eroded by competition before costs were recovered.<\/p>\n<p>At this stage, with <a href=\"https:\/\/ramp.com\/data\/ai-index\" rel=\"nofollow noopener\" target=\"_blank\">Anthropic chasing OpenAI on enterprise usage and OpenAI\u2019s growth plateauing<\/a>, these companies should be optimizing for growth, not profit. Positive unit economics at the gross-margin level is enough in the phase we\u2019re in. <\/p>\n<p>And growth is popping up everywhere, not just OpenAI and Anthropic. Paris-based foundation model company, Mistral, disclosed that its <a href=\"https:\/\/www.ft.com\/content\/664249e7-e8d5-4425-b397-ad3ed590b305\" rel=\"nofollow noopener\" target=\"_blank\">annualized revenue run rate exceeded $400 million<\/a>, a 20-fold increase in just one year.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!k-2E!,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad42c64c-67ce-4c66-8407-fdabc231d042_1220x1400.png\" data-component-name=\"Image2ToDOM\" rel=\"nofollow noopener\" class=\"image-link image2 is-viewable-img can-restack\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/02\/https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/ad42c64c-67ce-4c66-8407-fdabc231d042_1220.jpeg\" width=\"1220\" height=\"1400\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/ad42c64c-67ce-4c66-8407-fdabc231d042_1220x1400.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1400,&quot;width&quot;:1220,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}\" alt=\"\"   loading=\"lazy\" class=\"sizing-normal\"\/><\/a><\/p>\n<p>Revenue growth is necessary but not sufficient. There\u2019s a meaningful difference between a million users asking chatbot questions and ten thousand enterprises embedding AI into production workflows.<\/p>\n<p>To find out which we\u2019re seeing, we analysed more than 6,000 S&amp;P 500 earnings calls from Q4 2022 through Q4 2025. We extracted nearly 30,000 AI-related statements. Many were corporate pabulum, but there were also specific claims about results achieved from AI projects. The share of companies making quantified AI claims (specific numbers attached to specific outcomes) jumped from 1.9% to 13.2% in that time.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!zaBC!,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F64aad7d3-c514-4c66-b062-a9e5c2d7432c_3600x2100.png\" data-component-name=\"Image2ToDOM\" rel=\"nofollow noopener\" class=\"image-link image2 is-viewable-img can-restack\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/02\/https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/64aad7d3-c514-4c66-b062-a9e5c2d7432c_3600.jpeg\" width=\"1456\" height=\"849\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/64aad7d3-c514-4c66-b062-a9e5c2d7432c_3600x2100.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:849,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:290677,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https:\/\/www.exponentialview.co\/i\/187655696?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F64aad7d3-c514-4c66-b062-a9e5c2d7432c_3600x2100.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}\" alt=\"\"   loading=\"lazy\" class=\"sizing-normal\"\/><\/a><\/p>\n<p>When Bank of America \u2013 not a startup, not a research lab, but a 120-year-old bank \u2013tells you AI coding tools cut their development time by 30%, saving the equivalent of 2,000 full-time engineers, the bubble debate starts to look quaint. Norway\u2019s $2 trillion sovereign wealth fund automated portfolio monitoring with Claude, saving roughly <a href=\"https:\/\/x.com\/TrungTPhan\/status\/2019845104597627003\" rel=\"nofollow\">$17-32 million per year in labor costs.<\/a><\/p>\n<p>Meta reported a 30% increase in engineering output since January 2025, most of it from agentic coding assistants. The power users have had an 80% output increase. It\u2019s not just coding either. Western Digital, one of the world\u2019s largest manufacturers of hard disks, <a href=\"https:\/\/finance.yahoo.com\/quote\/WDC\/earnings\/WDC-Q1-2026-earnings_call-368905.html\" rel=\"nofollow noopener\" target=\"_blank\">reports AI tools<\/a> \u201cimproving yield, detecting defect patterns through intelligent diagnostics and optimizing test processes\u201d with productivity gains of up to 10%.<\/p>\n<p>We\u2019re looking at a technology that has crossed from experiment to infrastructure.<\/p>\n<p>Most of the earnings-call claims are, honestly, boring. Percentage efficiency gains. Customer service deflection rates. Operational savings. But that\u2019s exactly the point. Boring adoption is real adoption.<\/p>\n<p>The survey data now reinforces this murky picture. Deloitte\u2019s January 2026 <a href=\"https:\/\/www.deloitte.com\/global\/en\/issues\/generative-ai\/state-of-ai-in-enterprise.html\" rel=\"nofollow noopener\" target=\"_blank\">State of AI in the Enterprise<\/a><a href=\"https:\/\/www.deloitte.com\/global\/en\/issues\/generative-ai\/state-of-ai-in-enterprise.html\" rel=\"nofollow noopener\" target=\"_blank\"> <\/a>reports that while 25% of organisations currently have 40% or more of AI projects in production, 54% expect to reach that level within six months. Morgan Stanley\u2019s 4Q 2025 CIO Survey shows that while IT budget growth is slowing, AI funding is <a href=\"https:\/\/www.investing.com\/news\/stock-market-news\/morgan-stanley-cio-survey-why-ai-hype-isnt-boosting-2026-it-budgets-4446984\" rel=\"nofollow noopener\" target=\"_blank\">increasingly coming from outside the IT department<\/a>, indicating ownership by operating units rather than experimentation confined to technology teams. And in <a href=\"https:\/\/kpmg.com\/xx\/en\/our-insights\/value-creation\/global-ceo-outlook-survey.html\" rel=\"nofollow noopener\" target=\"_blank\">KPMG\u2019s 2025 Global CEO Outlook<\/a>, 67% of CEOs expect AI investments to deliver returns within one to three years \u2013 an acceleration from the longer three-to-five-year horizons expected just a year earlier. <\/p>\n<p>There was a different timbre to the <a href=\"https:\/\/www.youtube.com\/watch?v=5AuX_s_1Jgg&amp;t=321s\" rel=\"nofollow noopener\" target=\"_blank\">discussions<\/a> with more than a dozen C-suite executives I had at Davos this year. Implementation to scale was tough, but not so tough that they weren\u2019t already starting to think about questions about the workforce and training.<\/p>\n<p>In other words, there is increasing evidence, from different sources, to show that enterprise adoption is climbing, that after a couple of years of tricky and sticky learning, bosses are doubling down. They seem to be growing in confidence over how and when they can see a return on their investment.<\/p>\n<p>And something changed right at the end of 2025, and we know what it was. Models<a href=\"https:\/\/www.exponentialview.co\/p\/ev-559\" rel=\"nofollow noopener\" target=\"_blank\"> passed a threshold of coherence<\/a>; they can work very reliably on tasks of an hour or two, and somewhat less reliably on longer tasks. Something clicked. And Claude Code, Anthropic\u2019s tool to run software agents to write software, was the first beneficiary.<\/p>\n<p>We will spend some time explaining what is going on here. If you\u2019re not at least knee deep in long-running workflows, it\u2019s quite hard to understand the implications of these systems on revenues in the genAI ecosystem.<\/p>\n<p>Claude Code is a really good software engineer. The developers building it use Claude Code to code itself. Elsewhere at Anthropic, an engineer used it to build a C compiler for <a href=\"https:\/\/www.exponentialview.co\/p\/ev-560\" rel=\"nofollow noopener\" target=\"_blank\">$20,000 in API costs<\/a>. A comparable project built by humans would typically require five to ten engineers over 18-24 months, around $2-3 million in fully loaded labor costs.<\/p>\n<p>At Exponential View, we\u2019ve committed (written) several hundred thousand lines of code this year alone. Many apps I use daily were written by me (with Claude Code) in the past month or so. We\u2019ve got software running that might have cost a million bucks to write, but has only cost perhaps $500 using AI agents. These systems free up at least an hour a day for me. <\/p>\n","protected":false},"excerpt":{"rendered":"Everyone\u2019s distracted by bubbles and missing the stampede. Generated using Midjourney Five months ago, we offered the only&hellip;\n","protected":false},"author":2,"featured_media":428957,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":{"0":"post-428956","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-technology","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/428956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=428956"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/428956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/428957"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=428956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=428956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=428956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}