{"id":430847,"date":"2026-02-17T18:46:11","date_gmt":"2026-02-17T18:46:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/430847\/"},"modified":"2026-02-17T18:46:11","modified_gmt":"2026-02-17T18:46:11","slug":"rog-xbox-ally-x-gets-its-first-price-increase-limited-to-one-region-for-now","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/430847\/","title":{"rendered":"ROG Xbox Ally X Gets Its First Price Increase, Limited To One Region For Now"},"content":{"rendered":"

As spotted by Automaton Media<\/a>, the more expensive ROG Xbox Ally X model has suddenly shot up in price in the Asian nation. On launch, the ROG Xbox Ally X cost 139,800 yen in Japan – and it’s now available for 169,800 yen on the official Asus Japan website<\/a>. That’s roughly a $200 price bump when converted to US currency, although the base model is still available at the same price as it was at launch.<\/p>\n

Thankfully, for now at least, this price hike hasn’t happened in the US<\/a> – or the UK<\/a> for that matter, where we’ve checked that the price is still the same as it was at launch. This Japanese price increase could also be some sort of temporary bump, but for now, the Ally X remains listed for the new price of 169, 800 yen over on the product’s official page.<\/p>\n

We’ll keep an eye on this one and look out for any other potential price hikes that could occur for the ROG Xbox Ally. Japan is the only region we’re seeing this in for now, but with continued price increases to current-gen hardware<\/a> and challenging market conditions<\/a> mentioned by the likes of Asus itself (and other manufacturers<\/a>), who knows where this all might go next.<\/p>\n

Do you think the price of ROG Xbox Ally will go up globally? Talk to us about this turn of events down below.<\/p>\n

[source store.asus.com<\/a>, via automaton-media.com<\/a>]<\/p>\n

\"Ben<\/p>\n

Ben is a News Writer at Pure Xbox, and is a fan of action, racing and straight-up shootin’ in any Xbox game he can get his hands on. When he’s not clutching an Xbox controller like his life depends on it, Ben spends his time listening to music that’s far too old for him, watching football on the telly and probably eating somewhere.<\/p>\n","protected":false},"excerpt":{"rendered":"As spotted by Automaton Media, the more expensive ROG Xbox Ally X model has suddenly shot up in…\n","protected":false},"author":2,"featured_media":430848,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[4774,59,696,184,86,56,54,55,183],"class_list":["post-430847","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-asus","tag-gb","tag-microsoft","tag-rog-xbox-ally","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-xbox"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/430847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=430847"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/430847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/430848"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=430847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=430847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=430847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}