Octave Starts Trading Through J-ET\u00a0\u00a0<\/p>\n
Octave has become the latest digital platform to trade its audio inventory through\u00a0 J-ET.\u00a0<\/p>\n
Adwanted UK has today announced that News UK\u2019s Octave have become the latest\u00a0 major digital platform to sell their audio inventory through J-ET \u2013 UK radio\u2019s trading and\u00a0 accountability system. They join Bauer\u2019s audioXI and Global\u2019s DAX, who made their\u00a0 inventory available when digital trading launched last November.\u00a0<\/p>\n
Octave brings to J-ET the digital equivalents of News UK\u2019s biggest radio brands,\u00a0 including talkSPORT and Virgin Radio, and an extensive podcast portfolio with a\u00a0 collective monthly reach of over 14.5 million listeners, underpinned by their extensive\u00a0 first party data (39m+ consumers). They also become the first salespoint to sell digital\u00a0 sponsorship through the system, in addition to spot bookings.\u00a0<\/p>\n
\u201cJoining J-ET is a pivotal step in Octave\u2019s mission to shape the audio landscape. By\u00a0 integrating our premium, data-fuelled inventory into the industry\u2019s core trading hub, we\u00a0 are e\u01afectively bridging the gap between linear and digital audio. We are excited to\u00a0 collaborate with J-ET to build a more unified ecosystem – one that empowers both\u00a0 broadcasters and advertisers to accelerate growth and trade with total confidence\u00a0 across every platform.”\u00a0<\/p>\n
Russell Pedrick, Managing Director, Octave<\/p>\n
Developed and managed by Adwanted UK (then known as Mediatel), J-ET has been the\u00a0 bedrock of UK radio for over two decades – trusted to provide reliable, accountable\u00a0 trading and reporting, by both stations and agencies alike. The launch of digital trading\u00a0 within J-ET brings standardisation and integration to an increasingly disparate audio\u00a0 landscape, and the addition of Octave is a key signal that the industry is both\u00a0 embracing modernisation while maintaining the reliability of established practices.\u00a0\u00a0<\/p>\n
\u201cIt\u2019s incredibly exciting to welcome Octave to J-ET Digital, joining launch partners DAX\u00a0 and audioXI. As the audio market becomes more diverse, the need for a truly integrated\u00a0 ecosystem has never been greater. My role is to ensure that J-ET continues to evolve\u00a0 and support its clients in the changing face of audio advertising – bringing linear and\u00a0 digital closer together through collaboration, standardised workflows, automation and\u00a0 transparency. This is exactly the kind of progress the industry needs to unlock audio\u2019s\u00a0 full potential, underpinned by the trust and support that buyers and sellers expect.\u201d\u00a0 Chontal Angus \u2013 JICRIT Executive Consultant\u00a0\u00a0<\/p>\n
\u201cWith Octave joining the J-ET roster, this will further cement our planning and buying\u00a0 capabilities, across linear and digital audio within the platform. We have long enjoyed\u00a0 safe and transparent trading for linear campaigns and adding in more digital providers\u00a0 adds strength to our audio o\u01afering. The J-ET system is user friendly and e\u01aficient,\u00a0 allowing us to easily measure audio data holistically across platforms.\u201d \u2013 Helen\u00a0 Haslam, Head of Planning & Business Director at Radio Works Group.\u00a0\u00a0<\/p>\n
Agencies can contact J-ET to find out more about the platform via\u00a0\u00a0<\/p>\n
audio@uk.adwanted.com or 020 7836 0321.\u00a0\u00a0<\/p>\n
ENDS\u00a0<\/p>\n
Notes to editors:\u00a0\u00a0\u00a0\u00a0<\/p>\n
About Adwanted: Adwanted UK are the UK\u2019s leading provider of media tech, data and\u00a0 thought-leadership. As the trusted partner for key Out-of-Home services\u2014SPACE,\u00a0 Route API, and Playout\u2014it delivers accountability, standardisation, and audience\u00a0 measurement. Their media planning tool, Adwanted Connected, is the UK\u2019s largest\u00a0 single-source of media data, serving agencies, media owners, brands and academic\u00a0 institutions. In the UK commercial audio sector, Adwanted o\u01afers three core products\u2014 J-ET, Audiotrack, and AudioLab\u2014covering the entire workflow from automated trading\u00a0 to distribution and analytics. Adwanted Events is the UK\u2019s leading provider of media\u00a0 industry conferences and runs key events on a range of media and advertising themes\u00a0 across the globe. The Media Leader delivers authoritative analysis, opinion and news\u00a0 about media and its intersection with advertising.\u00a0\u00a0<\/p>\n
Adwanted UK is part of the international Adwanted Group \u2013 a global company providing\u00a0 technological and human solutions for the advertising market. Present in Europe and\u00a0<\/p>\n
North America, their portfolio includes a number of notable AdTech products such as\u00a0 SRDS in the USA, and AdwOne and MediaPilot in France.\u00a0\u00a0<\/p>\n
About Octave: Octave is News UK\u2019s premium, data-fuelled video and audio\u00a0 monetisation business, providing highly targeted digital audio and video advertising.\u00a0 Octave combines inventory from News UK\u2019s media brand portfolio, including\u00a0 talkSPORT, Virgin Radio UK and Times Radio, alongside premium inventory partners to\u00a0 reach over 14.5 million highly engaged listeners monthly.\u00a0\u00a0<\/p>\n
Octave has a unique data o\u01afering, combining rich, logged-in publisher data from News\u00a0 UK alongside data enrichment partnerships to enable highly targeted digital audio and\u00a0 video campaigns. Octave can o\u01afer brands and agencies a broad range of precise,\u00a0 addressable user segments based on first party data to ensure advertising\u00a0 e\u01afectiveness.<\/p>\n","protected":false},"excerpt":{"rendered":"Octave Starts Trading Through J-ET\u00a0\u00a0 Octave has become the latest digital platform to trade its audio inventory through\u00a0…\n","protected":false},"author":2,"featured_media":433403,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[59,57,58,50,56,54,55],"class_list":{"0":"post-433402","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-united-kingdom","8":"tag-gb","9":"tag-great-britain","10":"tag-greatbritain","11":"tag-news","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/433402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=433402"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/433402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/433403"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=433402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=433402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=433402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}