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\t\tJames Watt is set to plough his own money into the company\t<\/p>\n\t\t\tSaturday 21 February 2026 11:53 am
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\t\t\tSaturday 21 February 2026 1:31 pm\n\t<\/p>\n
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\t\tJames Watt is set to plough his own money into the company\t<\/p>\n
James Watt, the co-founder and former boss of Brewdog is to plough \u00a310m of his own money into the company in a rescue bid for the craft brewer.<\/p>\n
According to reports from Sky News, Watt, who stepped down as Brewdog\u2019s chief executive in 2024, is assembling financial backing<\/a> from external investors for the group.<\/p>\n Insiders said he had told prospective partners that he would commit \u00a310m of his personal wealth to a bid.<\/p>\n News of his financial commitments comes just hours before suitors are being asked to table second-round offers for the craft brewer.<\/p>\n An initial round of bids was made for the company at the start of the week.<\/p>\n A number of multinational brewers<\/a> are expected to be in the mix to buy the brewery assets and Brewdog brands, including Punk IPA and Elvis juice.<\/p>\n The Aberdeen entrepreneur, who founded the company in 2007, is said to be keen to acquire the group in its entirety, although the shape of a deal reportedly remains unclear this weekend.<\/p>\n Brewdog sale<\/p>\n It was reported last Saturday that Brewdog had been put up for sale, with Alix Partners brought in to assess prospective bidders.<\/p>\n A deal could see a large number of Brewdog\u2019s roughly 220,000 individual shareholders, who became investors through its \u2018Equity for Punks\u2019 scheme, left with little return from their average outlay of roughly \u00a3400.<\/p>\n Hospitality sector struggles<\/p>\n The company raised about \u00a375m overall<\/a> from the sale of shares to customers, offering perks such as discounts and early access to new craft beers.<\/p>\n Its first such crowdfunding took place in 2009, while the most recent took place in 2021.<\/p>\n \t\t\t\t\tRead more<\/p>\n