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\t\tEmma Raducanu has ended an eight-year relationship with Nike to sign with Uniqlo\t<\/p>\n\t\t\tTuesday 24 February 2026 9:21 am
\n\t\t\t\t\t\u00a0|\u00a0\u00a0Updated:\u00a0<\/p>\n
\t\t\tTuesday 24 February 2026 9:23 am\n\t<\/p>\n
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\t\tEmma Raducanu has ended an eight-year relationship with Nike to sign with Uniqlo\t<\/p>\n
Emma Raducanu has ended an eight-year relationship with Nike to become the first female tennis player on the roster of Uniqlo.<\/p>\n
The 23-year-old former US Open champion has signed a multi-million pound deal with the Japanese casualwear brand and follows the likes of Roger Federer in ditching the \u201cJust Do It\u201d- famed sportswear brand for Uniqlo.<\/p>\n
Brit Raducanu is expected to debut her new kit at Indian Wells next week after Uniqlo teased her announcement on Monday. The deal is reportedly worth \u00a32.6m, up from the \u00a3100,000-per-year her deal with Nike was reportedly worth.<\/p>\n
Since shocking the tennis world to win the 2021 US Open, Raducanu has had a turbulent time on the court in finding momentum through injuries and continued coaching changes.<\/p>\n
Raducanu making moves<\/p>\n
But her victory at Flushing Meadows in New York<\/a> saw the likes of Wilson, Tiffany & Co, Dior, British Airways and Porsche flock to the Brit, who has Romanian and Chinese heritage.<\/p>\n Uniqlo\u2019s tennis roster has included the likes of Federer, Novak Djokovic and Japan\u2019s Kei Nishikori, with a 10-year deal with the Swiss member of tennis\u2019 \u201cBig Three\u201d worth \u00a3226m over a decade. But Raducanu is not the first British tennis player to be part of the Japanese brand\u2019s roster, with wheelchair player Gordon Reid already donning the firm\u2019s logo.<\/p>\n \u201cIntroducing Emma Raducanu<\/a>,\u201d the brand said in a statement, \u201cour newest global brand ambassador and Britain\u2019s top-ranked female tennis player.\u00a0<\/p>\n \u201cEmma will champion Uniqlo\u2019s Lifewear philosophy, which is committed to pursuing excellence, making meaningful contributions to society, and empowering the next generation.\u201d<\/p>\n There had been reports in 2025 that major Raducanu backer Vodafone<\/a> \u2013 to a rumoured tone of \u00a33m per year \u2013 had ditched the Brit.<\/p>\n Raducanu has played 12 matches this year, winning six and losing six.<\/p>\n Nike\u2019s major tennis athletes include Carlos Alcaraz, Jannik Sinner and Aryna Sabalenka.<\/p>\n \t\t\t\t\tRead more<\/p>\n