A little over a decade ago, Cristiano Ronaldo did not want to contemplate life after football.<\/p>\n
Those close to him warned he was living on a treadmill, and that when he retired, he might collapse unless he had built something to sustain him. He listened, and business became a way to continue to be relevant but also to give his family, who had put their own ambitions on hold, projects aligned with their passions.<\/p>\n
The first step was symbolic. In 2016, Ronaldo partnered with a hotel group to open a property in Madeira.<\/p>\n
Gradually, he began not only investing his wages but enjoying the process, the meetings, the strategy. <\/p>\n
He still harboured dreams of making a Hollywood film, but discovered a similar satisfaction in building companies – applying the same discipline he had devoted to his body. <\/p>\n
On the pitch, that obsession turned him into the most prolific goalscorer in history after the age of 30. Off it, it was shaping a second career.<\/p>\n
According to the 2025 Forbes ranking, Ronaldo generated almost \u00a3210m on and off the field. Of that, just over \u00a350m came from his non-football business interests – a very diverse portfolio.<\/p>\n
He has increasingly channelled his activity through his investment and lifestyle companies, with holdings in a water brand, healthy-living app and a recovery products company, as well as underwear, fragrances and footwear.<\/p>\n
As well as ownership stakes, he has high-profile partnerships with leading brands, has opened gyms across Portugal and Spain, and launched a range of watches.<\/p>\n
And the portfolio keeps expanding. <\/p>\n
Ronaldo co-founded a hair-transplant clinic group now operating in Spain, Portugal, Oman and Italy. One of its clients was his mother Dolores Aveiro.<\/p>\n
What began with that first hotel in Funchal evolved into a joint venture launched in December 2015 and initially valued at more than \u00a365m. There are now properties in Lisbon, Madrid, New York and Marrakech.<\/p>\n
In December 2024, at the Dubai Globe Soccer Awards, Ronaldo said if he ever owned a club, he knew how to fix structural flaws he saw in some of Europe’s giants.<\/p>\n
And now he has taken a 25% stake in Almeria, who are owned by Al Khereiji – key to his move to Al-Nassr following his exit from Manchester United.<\/p>\n
The treadmill was always going to stop one day, but he now has something to replace it.<\/p>\n","protected":false},"excerpt":{"rendered":"A little over a decade ago, Cristiano Ronaldo did not want to contemplate life after football. Those close…\n","protected":false},"author":2,"featured_media":446727,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[49,50,51,47,52,48],"class_list":["post-447166","post","type-post","status-publish","format-standard","has-post-thumbnail","category-headlines","tag-headlines","tag-news","tag-top-news","tag-top-stories","tag-topnews","tag-topstories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/447166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=447166"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/447166\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/446727"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=447166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=447166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=447166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}