Porthcawl<\/a>, Long has built a cv which spans early experience in elite analysis to his current role as a senior strategist and innovator supporting senior England football managers including Gareth Southgate and Thomas Tuchel, and supporting the development of world leading player development pathways in football.<\/p>\n\u201cThis is an important time to join Welsh rugby, we are in a period of transition but bold steps towards a successful future have already been taken,\u201d he said.<\/p>\n
“Working at the highest levels of performance and talent development in football has enhanced my perspective on elite standards in sport, on how winning environments are built, and what it takes to sustain them.<\/p>\n
\u201cThis blend of Welsh system knowledge and performance leadership will help me to shape a uniquely Welsh performance model and DNA, as the department seeks to re-establish clear standards and a winning mentality across Welsh rugby.\u201d<\/p>\n
As the new Technical Director, Long will be responsible for designing and delivering integrated performance strategies across men\u2019s and women\u2019s pathways, operating across technical and performance environments.<\/p>\n
He will assist in the development of a comprehensive elite rugby strategy, support the development of \u2018winning\u2019 models for national and professional club teams aligning resources and philosophies and installing a Welsh rugby \u2018DNA\u2019 across all departments.<\/p>\n
Elite coach recruitment and succession planning across the national coaching pathways, talent and insight management and match officials will all also fall under his remit.<\/p>\n
\u201cI\u2019m delighted to have secured Rhys\u2019s appointment,” said Reddin.<\/p>\n
“He is a great example of an expert, very much made in Wales and in rugby, who has gone on to develop himself by experiencing different environments and perspectives and to become greatly respected at the very top of world sport.<\/p>\n
\u201cHe will play a key role in defining and embedding a Welsh rugby DNA in the principles of how we play, coach and our Welsh identity across both our men\u2019s and women\u2019s pathways and senior teams.<\/p>\n
\u201cHis background in Rugby and his experiences in supporting and developing world class talent identification, development and performance insight will help support our ambition of creating a unique system to take Welsh Rugby back to the top echelons of the world game.<\/p>\n
\u201cAs a passionate Welshman, Rhys is emotionally invested in the journey we are on and brings a unique combination of skills and experiences which I believe will significantly enhance our capability, capacity and connection across the Welsh rugby system.”<\/p>\n","protected":false},"excerpt":{"rendered":"The WRU have made a key appointment as a familiar face returns to Welsh rugby Rhys Long, right,…\n","protected":false},"author":2,"featured_media":447697,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[5903,101,56,54,55,9051],"class_list":["post-447696","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rugby","tag-rugby","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-welsh-rugby-union"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/447696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=447696"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/447696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/447697"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=447696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=447696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=447696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Rhys](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/02\/0_GettyImages-124612049.jpg\")
<\/p>\n