{"id":449653,"date":"2026-02-28T04:10:12","date_gmt":"2026-02-28T04:10:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/449653\/"},"modified":"2026-02-28T04:10:12","modified_gmt":"2026-02-28T04:10:12","slug":"up-up-and-a-whey-soaring-whey-costs-force-indias-protein-supplement-makers-to-turn-to-plants","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/449653\/","title":{"rendered":"Up, up and a-whey! Soaring whey costs force India&#8217;s protein supplement makers to turn to plants"},"content":{"rendered":"<p>Over the past year, raw whey costs have climbed almost 70% to as much as  \u20b93,000 per kg, intensifying pressure across the value chain, according to suppliers who spoke to Mint. As a result, retail whey protein in India (largely in powder format), today typically ranges from about  \u20b92,000 per kg for budget products to  \u20b94,000-5,000 or more for premium offerings, with 2 kg packs costing  \u20b94,000 to  \u20b97,000.<\/p>\n","protected":false},"excerpt":{"rendered":"Over the past year, raw whey costs have climbed almost 70% to as much as \u20b93,000 per kg,&hellip;\n","protected":false},"author":2,"featured_media":449654,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[162872,162877,162878,162875,102,2693,162874,119731,152646,47398,6636,96224,162876,9725,162870,162871,12375,56,54,55,135267,162879,51712,162873],"class_list":["post-449653","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-amul","tag-dairy-based-whey-protein","tag-demand-from-sports-nutrition","tag-fmcg-companies","tag-health","tag-imports","tag-indias-whey-protein-market","tag-itc","tag-marico","tag-nutraceuticals","tag-nutrition","tag-plant-based-protein","tag-plant-based-protein-supplement","tag-protein","tag-protein-supplements-market","tag-protein-rich-products","tag-supplements","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-whey","tag-whey-in-powder-format","tag-whey-prices","tag-whey-protein-price-surge-india"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/449653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=449653"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/449653\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/449654"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=449653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=449653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=449653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}