{"id":45018,"date":"2025-08-05T06:48:20","date_gmt":"2025-08-05T06:48:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/45018\/"},"modified":"2025-08-05T06:48:20","modified_gmt":"2025-08-05T06:48:20","slug":"disney-and-formula-1-announce-collaboration-with-disneys-mickey-friends-launching-in-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/45018\/","title":{"rendered":"Disney and Formula 1\u00ae Announce Collaboration with Disney’s Mickey & Friends, Launching in 2026"},"content":{"rendered":"

Disney and Formula 1\u00ae today announced an exciting new collaboration with Mickey & Friends<\/a> that will begin in 2026.<\/p>\n

Disney\u2019s Mickey Mouse is one of the most beloved and recognizable characters of all time, and now fans can look forward to seeing Mickey & Friends in the high-speed world of Formula 1 through experiences, content, and merchandise around the globe.<\/p>\n

The new relationship is turbocharged by the two brands\u2019 shared affinity for creativity, entertainment, and innovation, bringing fans together around the globe through unforgettable and one-of-a-kind experiences. More information will be shared on the activity in the coming months.<\/p>\n

\"\"<\/p>\n

\u201cAs we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love,\u201d Tasia Filippatos, Disney Consumer Products President, said. \u201cThis exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.\u201d<\/p>\n

Emily Prazer, Chief Commercial Officer, Formula 1, said, \u201cOur collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport and into a broader consumer market, and in return we\u2019re introducing Disney to our 820 million fans worldwide. It\u2019s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can\u2019t wait to see what our teams come up with for the circuit and beyond.\u201d<\/p>\n

\"\"Tasia Filippatos, President of Disney Consumer Products; Mickey Mouse; and Emily Prazer, Chief Commercial Officer of Formula 1\u00ae pose in front of a Disney x F1 race car at the Grand Prix Plaza in Las Vegas.<\/p>\n

In recent years Formula 1 has seen a huge surge in growth with younger fans and data shows that more than 4 million children aged 8-12 now actively follow the sport across the EU and US, while 54% of followers on TikTok and 40% on Instagram are now under 25 years old.<\/p>\n

Additional details will be shared in the coming months on how fans can join Mickey & Friends on their Formula 1 adventure. Follow @mickeymouse and @f1 on social media to keep up to date on how the iconic characters are going to be living life in the fast lane in 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"Disney and Formula 1\u00ae today announced an exciting new collaboration with Mickey & Friends that will begin in…\n","protected":false},"author":2,"featured_media":45019,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[1687,372,6537,101,56,54,55],"class_list":["post-45018","post","type-post","status-publish","format-standard","has-post-thumbnail","category-f1","tag-f1","tag-formula-1","tag-formula1","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/45018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=45018"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/45018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/45019"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=45018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=45018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=45018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}