{"id":4518,"date":"2025-07-17T08:47:25","date_gmt":"2025-07-17T08:47:25","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/4518\/"},"modified":"2025-07-17T08:47:25","modified_gmt":"2025-07-17T08:47:25","slug":"sydney-sweeney-launching-lingerie-line-backed-by-jeff-bezos","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/4518\/","title":{"rendered":"Sydney Sweeney Launching Lingerie Line Backed by Jeff Bezos"},"content":{"rendered":"<p><a href=\"https:\/\/www.usmagazine.com\/celebrities\/sydney-sweeney\/\" rel=\"nofollow noopener\" target=\"_blank\">Sydney Sweeney<\/a> is adding designer to her r\u00e9sum\u00e9.<\/p>\n<p>The Emmy-nominated actress, 27, is \u201claunching a lingerie line very soon,\u201d a source tells Us Weekly.<\/p>\n<p>\u201cThis has been a huge project for her and something she\u2019s been working on for the last year,\u201d the insider shares.<\/p>\n<p>Sweeney has the financial support of her new billionaire pal <a href=\"https:\/\/www.usmagazine.com\/celebrities\/jeff-bezos\/\" rel=\"nofollow noopener\" target=\"_blank\">Jeff Bezos<\/a> and his wife, <a href=\"https:\/\/www.usmagazine.com\/celebrities\/lauren-sanchez\/\" rel=\"nofollow noopener\" target=\"_blank\">Lauren S\u00e1nchez<\/a>, whom the source says \u201cinvested\u201d in the business venture. (<a href=\"https:\/\/puck.news\/sydney-sweeneys-designer-debut-more-saks-global-debt-drama\/\" target=\"_blank\" rel=\"noopener nofollow\">Puck<\/a> reported on Wednesday, July 9, that Ben Schwerin, a partner at private equity firm Coatue, is backing the Euphoria star\u2019s line. Coatue recently <a href=\"https:\/\/www.wsj.com\/finance\/investing\/a-new-tech-fund-backed-by-jeff-bezos-courts-individual-investors-85610d78\" target=\"_blank\" rel=\"noopener nofollow\">launched its Innovation Fund<\/a> with a $1 billion injection from the family offices of Bezos, 61, and fellow tycoon Michael Dell.)<\/p>\n<p>\t\t\t<a class=\"article__thumbnail related-ab-test\" href=\"https:\/\/www.usmagazine.com\/stylish\/pictures\/sydney-sweeneys-fashion-evolution-through-the-years-pics\/\" target=\"\" data-source=\"00\" rel=\"nofollow noopener\"><\/p>\n<p>\t\t\t\t<img loading=\"lazy\" fetchpriority=\"high\" decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/04\/sydney-sweeneys-fashion-evolution-through-the-years-pics-april-2025-promo-1.jpg?crop=0px%2C35px%2C1333px%2C753px&amp;resize=400%2C225&amp;quality=40&amp;strip=all\"   alt=\"Sydney Sweeney Dramatic Fashion Evolution Through the Years\" width=\"400\" height=\"225\" data-fallback-img=\"\/wp-content\/uploads\/2025\/04\/sydney-sweeneys-fashion-evolution-through-the-years-pics-april-2025-promo-1.jpg?quality=40&amp;strip=all\"\/><br \/>\n\t\t<\/a><\/p>\n<p>\t\t\t<a class=\"article__title-link related-ab-test\" href=\"https:\/\/www.usmagazine.com\/stylish\/pictures\/sydney-sweeneys-fashion-evolution-through-the-years-pics\/\" target=\"\" data-source=\"00\" rel=\"nofollow noopener\"><br \/>\n    Related: Sydney Sweeney\u2018s Fashion Evolution Through the Years<\/a><\/p>\n<p>\n\t\t\tSydney Sweeney is no stranger to the red carpet. From sexy sheer dresses to waist-mincing designs, the Euphoria actress has no shortage of fabulous red carpet moments. One of the star\u2019s most buzzed-about red carpet fashion moments was from the 2021 People\u2019s Choice Awards, where she exuded Old Hollywood glamour. Sweeney donned a black velvet [\u2026]\t\t<\/p>\n<p>The news could also explain why Sweeney attended Bezos\u2019 and\u00a0S\u00e1nchez\u2019s star-studded June 27 <a href=\"https:\/\/www.usmagazine.com\/celebrity-news\/news\/inside-jeff-bezos-11-million-wedding-weekend-in-venice-full-details\/\" rel=\"nofollow noopener\" target=\"_blank\">wedding in Venice, Italy<\/a>, as the White Lotus alum did not have any prior known connection to the couple.<\/p>\n<p>Us Weekly has reached out to Sweeney\u2019s and Bezos\u2019 reps as well as Schwerin for comment.<\/p>\n<p>While Sweeney is best known for her acting career (her most recent blockbuster films include Anyone But You\u00a0and Immaculate), she is simultaneously growing quite the business empire.<\/p>\n<p>Sweeney serves as a global ambassador for brands including HeyDude footwear, Bai beverages, Laneige skincare and K\u00e9rastase haircare. She has also released products with Frankies Bikinis and Dr. Squatch (notably her instantly iconic <a href=\"https:\/\/www.usmagazine.com\/stylish\/news\/sydney-sweeney-selling-bathwater-soap-limited-dr-squatch-collab\/\" rel=\"nofollow noopener\" target=\"_blank\">bathwater soap<\/a>).<\/p>\n<p>\u201cI thrive in chaos,\u201d she joked to <a href=\"https:\/\/www.empireonline.com\/movies\/features\/sydney-sweeney-the-empire-interview\/\" target=\"_blank\" rel=\"noopener nofollow\">Empire magazine<\/a> in May. \u201cI love working. I love having to juggle multiple things at the same time. I don\u2019t really sleep much, but I do best when I don\u2019t sleep much.\u201d<\/p>\n<p>Sweeney has said that she pushed herself to become one of the biggest stars of her generation after enduring a difficult childhood, which included her parents going bankrupt.<\/p>\n<p>\t\tThank You!<\/p>\n<p>You have successfully subscribed.<\/p>\n<p>\u201cI knew that I could never actually fail because, I mean, on a very broad scale, my family did lose everything,\u201d she told <a href=\"https:\/\/www.glamour.com\/story\/sydney-sweeney-glamour-women-of-the-year-2024\" target=\"_blank\" rel=\"noopener nofollow\">Glamour<\/a> last year. \u201cThey did get a divorce. Whether or not that was because of coming [to Los Angeles], it definitely was a catalyst for it. So I knew I had to succeed in some capacity so that it wasn\u2019t for nothing.\u201d<\/p>\n<p>Now, Sweeney has an <a href=\"https:\/\/www.celebritynetworth.com\/richest-celebrities\/actors\/sydney-sweeney-net-worth\/\" target=\"_blank\" rel=\"noopener nofollow\">estimated net worth<\/a> of $40 million and even made Forbes\u2018 coveted <a href=\"https:\/\/www.forbes.com\/30-under-30\/2023\/hollywood-entertainment\" target=\"_blank\" rel=\"noopener nofollow\">30 Under 30 list<\/a> in 2023.<\/p>\n<p>\u201cIt\u2019s a weird feeling when people are like, \u2018Oh, you\u2019re successful,\u2019 or say, \u2018You\u2019ve made it,&#8217;\u201d she mused in the Glamour interview. \u201cIt doesn\u2019t feel like that because there\u2019s so much more I want to accomplish and achieve. I feel like I\u2019ve barely scratched the surface of what I\u2019d like to do in my life.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Sydney Sweeney is adding designer to her r\u00e9sum\u00e9. The Emmy-nominated actress, 27, is \u201claunching a lingerie line very&hellip;\n","protected":false},"author":2,"featured_media":4519,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,2755,2838,59,2839,2840,391,56,54,55],"class_list":["post-4518","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-celebrity-news","tag-celebrity-style","tag-gb","tag-movies","tag-swim-style","tag-tv","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/4518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=4518"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/4518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/4519"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=4518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=4518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=4518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}