{"id":452429,"date":"2026-03-01T19:18:18","date_gmt":"2026-03-01T19:18:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/452429\/"},"modified":"2026-03-01T19:18:18","modified_gmt":"2026-03-01T19:18:18","slug":"emma-raducanus-sponsors-and-endorsements-after-uniqlo-deal","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/452429\/","title":{"rendered":"Emma Raducanu&#8217;s sponsors and endorsements after Uniqlo deal"},"content":{"rendered":"<p>Emma Raducanu has continued to show her marketability off court after she made a big-money switch from Nike to Uniqlo this week.<\/p>\n<p><a href=\"https:\/\/www.tennis365.com\/tennis-news\/what-emma-raducanu-had-to-say-about-her-new-sponsor-and-heres-how-much-she-will-earn\" rel=\"nofollow noopener\" target=\"_blank\">In a deal that reportedly saw her salary grow from $100k to in the millions<\/a>, Raducanu has proven that on-court success is not the only way for a player to earn money in the modern game.<\/p>\n<p>Here are the brands the 23-year-old is currently working with:<\/p>\n<p>Uniqlo<\/p>\n<p>Raducanu\u2019s new deal with the Japanese brand sees her salary reportedly rise from $100k with Nike to $3.5m, a huge pay rise.<\/p>\n<p>That puts her in the top bracket of female players in terms of their kit supplier with Aryna Sabalenka said to be earning around $3m to $5m with Nike.<\/p>\n<p>Coco Gauff\u2019s deal with New Balance is suspected to be a lucrative one but an exact figure has not been reported.<\/p>\n<p>Wild<\/p>\n<p>Despite it being over four years since her 2021 US Open win, Raducanu\u2019s attracting power is still evident to see as she signed a new deal with personal care brand Wild back in September.<\/p>\n<p>She was named as the first global ambassador of the plastic-free brand but the specific amount of the deal has not been disclosed.<\/p>\n<p>Evian<\/p>\n<p>Raducanu has been a global brand ambassador for Evian since December 2021, just a few months on from her US Open success.<\/p>\n<p>In her role, she has appeared at events at Wimbledon and the US Open with Evian being the official water sponsor of those tournaments and in 2025, she featured in a campaign alongside Carlos Alcaraz.<\/p>\n<p>Tiffany and Co.<\/p>\n<p>The jewelry brand was one of the first to jump on Raducanu\u2019s newfound stardom after they named her a global ambassador in September 2021, the same month she won the title.<\/p>\n<p>It is a partnership that remains to this day and she has been seen wearing the jewellery while on court.<\/p>\n<p>MORE RADUCANU NEWS ON T365<\/p>\n<p><a href=\"https:\/\/www.tennis365.com\/tennis-news\/emma-raducanu-tim-henman-verdict-new-coach\" rel=\"nofollow noopener\" target=\"_blank\">Tim Henman sends out a warning to Emma Raducanu as he makes \u2018overtaken\u2019 claim<\/a><\/p>\n<p><a href=\"https:\/\/www.tennis365.com\/tennis-news\/emma-raducanu-mark-petchey-same-ideas-renewed-partnership-backed\" rel=\"nofollow noopener\" target=\"_blank\">Emma Raducanu and Mark Petchey \u2018have the same ideas\u2019 as renewed partnership backed by former star<\/a><\/p>\n<p>British Airways<\/p>\n<p>As one of the most famous current British sports stars, it is unsurprising Raducanu has a British brand on her sponsorship portfolio.<\/p>\n<p>British Airways named her an ambassador in December 2021 and it is a deal worth reportedly millions of pounds to the 23-year-old.<\/p>\n<p>HSBC<\/p>\n<p>Another British brand on Raducanu\u2019s portfolio is HSBC with the bank having sponsored her since June 2022.<\/p>\n<p>It was not just a typical deal though as Raducanu had appeared on the HSBC Road to Wimbledon as a junior and the deal is framed as a way to promote opportunities and learning for young people.<\/p>\n<p>HSBC is also the official banking partner of Wimbledon.<\/p>\n<p>The deal was set to run for four years, and there has been no word yet on whether it will be extended.<\/p>\n<p>Porsche<\/p>\n<p>One of the funnier sponsors you\u2019d imagine is Porsche with Raducanu having signed to them in March 2022.<\/p>\n<p>It comes as part of the German car company\u2019s focus on tennis with Angelique Kerber also amongst their sponsored athletes.<\/p>\n<p>It is unclear currently whether Raducanu is still sponsored by Porsche as she no longer features prominently in their advertising campaigns.<\/p>\n<p>Dior<\/p>\n<p>Raducanu was signed to LVMH in October 2021 with a particular focus on Dior and she has since appeared at a number of runway events for the brand.<\/p>\n<p>This is another deal in which the status is not quite clear with no recent appearances from Raducanu at their events.<\/p>\n<p>Possible future deal with Yonex<\/p>\n<p>For much of her career, Raducanu was using Wilson Blade rackets but she was spotted using a Yonex in her pre-season preparation for 2026.<\/p>\n<p>Raducanu though was spotted using her Wilson again in a match which suggests she is sponsored by neither brand currently as using a competitor\u2019s would likely come with a fine.<\/p>\n<p>READ NEXT: <a href=\"https:\/\/www.tennis365.com\/tennis-features\/wta-indian-wells-2026-ranking-points-prize-money-breakdown\" rel=\"nofollow noopener\" target=\"_blank\">WTA Indian Wells 2026: Prize money and ranking points revealed as Sabalenka, Swiatek, Rybakina, Gauff star<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Emma Raducanu has continued to show her marketability off court after she made a big-money switch from Nike&hellip;\n","protected":false},"author":2,"featured_media":449600,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[101,118,56,54,55],"class_list":["post-452429","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tennis","tag-sports","tag-tennis","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/452429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=452429"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/452429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/449600"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=452429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=452429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=452429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}