{"id":454152,"date":"2026-03-02T21:00:10","date_gmt":"2026-03-02T21:00:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/454152\/"},"modified":"2026-03-02T21:00:10","modified_gmt":"2026-03-02T21:00:10","slug":"company-of-york-entrepreneur-who-featured-on-dragons-den-goes-into-administration-yorkmix","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/454152\/","title":{"rendered":"Company of York entrepreneur who featured on Dragons\u2019 Den goes into administration | YorkMix"},"content":{"rendered":"

A company that made a dramatic impact when its York founder appeared on Dragons\u2019 Den has gone into administration.<\/p>\n

Nidhoggr Mead Co has appointed ELS Advisory of Leeds as administrators.<\/p>\n

A message on its website reads: \u201cKevin Brown was appointed Administrator of Nidhoggr Mead Co. Limited on 20 February 2026. <\/p>\n

\u201cThe affairs, business and property of the Company are being managed by the Administrator and his staff.\u201d<\/p>\n

Peter Taylor, his girlfriend Ellie Reynolds, Lynn Reynolds and Severin Gammon, who met through a shared love of Viking re-enactments, set up Nidhoggr Mead Company<\/a> in 2021, originally in Skelton.<\/p>\n

\"\"Deborah Meaden checks the mead on Dragons\u2019 Den<\/p>\n

Peter is from Stoke, but moved to York after meeting his girlfriend at a Battle of Stamford Bridge re-enactment. The business moved to Pocklington Industrial Estate in 2022. <\/p>\n

Peter appeared on Dragons\u2019 Den in 2024, making a dramatic entrance accompanied by a pair of battling Vikings<\/a>.<\/p>\n

He told the Dragons: \u201cI first discovered mead when I got into Viking Age reenactments and discovered that real mead is a sweet and delicious alcoholic drink made from fermented honey.<\/p>\n

\u201cI started making it in my house as a hobby. And then two years ago, I turned my passion into a business.<\/p>\n

\u201cNow, we are a team of seven with a meadery and warehouse in Pocklington, near York, and stocked in many places around the UK, including the National Trust, the Jorvik centre and have just gained a listing with Morrison\u2019s.\u201d<\/p>\n

He asked them for \u00a380,000 in exchange for a 5% equity stake in his company. All the dragons liked the mead but none chose to invest.<\/p>\n

\"\"Peter Taylor and Severin Gammon of Nidhoggr in 2021<\/p>\n

\"\"The product on show<\/p>\n

Nevertheless the company expanded. At the time of its last filed accounts in December 2024, it was employing 13 people, had assets of \u00a31.02m and debts of \u00a3589,042.<\/p>\n

Last month Nidhoggr Mead, based at Windsor Court on Pocklington Industrial Estate, launched a warehouse clearance sale.<\/p>\n

Two directors of Nidhoggr Mead Co Ltd, Graham Blamires and Philip Dibbs, resigned on 27 February. Mr Taylor is still listed as a director.<\/p>\n","protected":false},"excerpt":{"rendered":"A company that made a dramatic impact when its York founder appeared on Dragons\u2019 Den has gone into…\n","protected":false},"author":2,"featured_media":454153,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[96,391,56,54,55],"class_list":["post-454152","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-entertainment","tag-tv","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/454152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=454152"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/454152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/454153"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=454152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=454152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=454152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}