{"id":455974,"date":"2026-03-03T21:47:10","date_gmt":"2026-03-03T21:47:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/455974\/"},"modified":"2026-03-03T21:47:10","modified_gmt":"2026-03-03T21:47:10","slug":"meghan-markle-brand-faces-huge-hurdle-as-majority-cannot-complete-purchase","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/455974\/","title":{"rendered":"Meghan Markle brand faces huge hurdle as majority \u2018cannot complete purchase\u2019"},"content":{"rendered":"

The majority of visitors to Meghan Markle’s brand leave the website empty-handed, according to new research.<\/p>\n

The Duchess of Sussex’s online lifestyle venture, As Ever, has seen steady growth in visitor numbers over recent months, with traffic climbing 36 per cent between October and January.<\/p>\n

According to SimilarWeb data, the website attracted 196,831 visits in October, rising to 268,200 by January\u2014an increase of more than 71,000 visitors.<\/p>\n

December saw 245,982 visits, demonstrating consistent month-on-month improvement.<\/p>\n

\"Meghan<\/p>\n

Meghan Markle brand faces huge hurdle as majority \u2018cannot complete purchase\u2019<\/p>\n

| <\/p>\n

REUTERS<\/p>\n

However, a significant challenge facing the business is its geographical reach, with approximately two-thirds of As Ever’s visitors originating from countries outside the United States, according to research by Newsweek.<\/p>\n

Since the duchess does not currently offer international shipping, many of these visitors would be unable to complete a purchase under the brand\u2019s current shipping policy.<\/p>\n

Meghan has previously indicated her intention to expand the brand worldwide. Speaking on the Aspire with Emma Grede podcast in June 2025, she acknowledged the complexities involved: “Compliance is different globally when we get into that market, which we will.”<\/p>\n

When Ms Grede asked: “You’re going global?” the duchess responded: “How can we not?”<\/p>\n

\"As<\/p>\n

A product available to buy on the As Ever website for $48<\/p>\n

| <\/p>\n

AS EVER<\/p>\n

No timeline for international expansion has been confirmed.<\/p>\n

The most successful period for Meghan’s brand occurred during a single week in June 2025, when the Duchess of Sussex’s second product release rapidly sold out, and the As Ever website recorded half a million page views.<\/p>\n

The Netflix-partnered shop offers jams, wine, flower sprinkles and other lifestyle products.<\/p>\n

Despite no official sales figures being released, questions about inventory levels emerged after a technical error on the As Ever website in January inadvertently disclosed the full extent of Meghan’s stock holdings.<\/p>\n

\"As<\/p>\n

The checkout page on the As Ever website only allows customers to ship to the US<\/p>\n

| <\/p>\n

AS EVER<\/p>\n

The glitch revealed the duchess had 650,190 products valued at \u00a317.4million at retail prices.<\/p>\n

Among the items exposed were more than 80,000 containers of edible flower sprinkles, representing approximately \u00a3960,000 in potential revenue.<\/p>\n

Critics have suggested this substantial stockpile indicates the business may struggle to shift its inventory, though sources close to Meghan’s team have expressed satisfaction with the brand’s progress.<\/p>\n

The brand underwent a significant transformation before reaching its current form, having originally launched in March 2024 under the name American Riviera Orchard\u2014a reference to Santa Barbara’s nickname, where the Sussexes reside.<\/p>\n

\"Meghan<\/p>\n

Since stepping back as a working royal, Meghan has focued on her lifestyle brand<\/p>\n

| <\/p>\n

INSTAGRAM: @MEGHAN<\/p>\n

Trademark complications necessitated a rebrand, with As Ever unveiled in early 2025.<\/p>\n

Meghan later explained on the Confessions of a Female Founder podcast that the original name had become “this word salad,” prompting the simplification.<\/p>\n

When the revamped shop debuted on April 2, 2025, its inaugural collection of raspberry spread, teas and baking mixes sold out within 60 minutes.<\/p>\n

The duchess subsequently acknowledged the difficulties of managing such intense demand whilst avoiding customer frustration.<\/p>\n","protected":false},"excerpt":{"rendered":"The majority of visitors to Meghan Markle’s brand leave the website empty-handed, according to new research. The Duchess…\n","protected":false},"author":2,"featured_media":455975,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[6491,96,100,1852,2331,56,54,55],"class_list":["post-455974","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-celebrities","tag-entertainment","tag-meghan-markle","tag-royal","tag-sgg","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/455974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=455974"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/455974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/455975"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=455974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=455974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=455974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}