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Chilli Charva<\/p>\nChloe Aslett<\/p>\n
BBC News, Yorkshire<\/p>\n
Chilli Charva<\/p>\n
Alex Ward and his brother, Tom, spent six months travelling the world collecting ideas for chilli sauces<\/p>\n
Young traders from across Yorkshire have been celebrated in an effort to encourage up-and-coming entrepreneurs to take part in markets.<\/p>\n
Most young sellers “don’t have markets on their mind”, according to Joe Harrison, CEO of the National Market Traders Federation, as online storefronts seem more accessible.<\/p>\n
“Young traders are getting better and better,” he said, “but the average age of a market trader is 55 – that’s an industry with a problem.”<\/p>\n
Alex Ward, 27, and his 31-year-old brother Tom, won the Young Traders regional final in Barnsley, with their start-up hot sauce business, Chilli Charva.<\/p>\n
“My grandad and my grandad’s dad were a big market stall family \u2013 it’s nice for me to do something to carry the tradition on,” Alex said.<\/p>\n
Since holding their first market stall in December 2024, the brothers have continued work on the business and are hoping to soon make it their full-time job.<\/p>\n
Alex currently works as a tiler and plasterer and, in his spare time, has almost finished setting up an industrial kitchen in Rotherham for their operation.<\/p>\n
![\"Chilli](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/08\/e8499260-71f4-11f0-a178-03cc5fabe4bc.jpg.webp.webp\")
Chilli Charva<\/p>\n
Alex has almost finished building the kitchen<\/p>\n
“When we’ve got that done and we’re not in the kitchen at home, I’ll be able to take on a lot more market stalls,” he said.<\/p>\n
“For us, the markets are a great place to sell. You can have a lot of laughs, it’s brilliant.<\/p>\n
“But when people, especially the younger generation, first think about selling they don’t think about market stalls. It’s about being online.”<\/p>\n
All the regional winners are due to attend the Young Traders national final in Stratford-Upon-Avon on 22 and 23 August, further celebrating markets as an “important part of our history and heritage”.<\/p>\n
“They are the backbone of so many market towns and cities, bringing life and vibrancy to our town and cities’ High Streets,” Mr Harrison said.<\/p>\n
“They don’t always get the recognition and investment they deserve.”<\/p>\n","protected":false},"excerpt":{"rendered":"Chloe Aslett BBC News, Yorkshire Chilli Charva Alex Ward and his brother, Tom, spent six months travelling the…\n","protected":false},"author":2,"featured_media":45834,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[84,467,56,54,55],"class_list":{"0":"post-45833","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-markets","8":"tag-business","9":"tag-markets","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/45833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=45833"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/45833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/45834"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=45833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=45833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=45833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}