{"id":458697,"date":"2026-03-05T10:09:10","date_gmt":"2026-03-05T10:09:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/458697\/"},"modified":"2026-03-05T10:09:10","modified_gmt":"2026-03-05T10:09:10","slug":"dont-start-a-business-unless-bengaluru-startup-founders-advice-impresses-social-media","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/458697\/","title":{"rendered":"\u2018Don\u2019t start a business unless\u2026\u2019: Bengaluru startup founder\u2019s advice impresses social media"},"content":{"rendered":"

Drickle co-founder Vardhman Jain shared how the journey of being an entrepreneur had changed him over the years. Jain launched Bangalore-based coffee brand Drickle, formerly known as BONOMI, in 2020.<\/p>\n

Vardhman Jain calls it \u201cthe most gruelling thing\u201d, both mentally and financially, he has done.<\/p>\n

\u201cYou develop a thick skin for bullshit, let go of your ego, learn to accept rejection (and people tearing your product apart), and eventually become emotionally detached, treating it as what it is: a business,\u201d he wrote on Twitter (now X).<\/p>\n

\u201cI wouldn\u2019t advise anyone to start a business<\/a> unless you have strong financial backing, aren\u2019t overly attached to your product, and can let go of your biases,\u201d he added.<\/p>\n

\u201cIt\u2019s a long, lonely journey; think deeply before you sign up,\u201d Jain concluded.<\/p>\n

Drickle currently runs 7 compact outlets across Bengaluru. Each store is around 150\u2013200 square feet and located in busy micromarkets.<\/p>\n

Founded by Rahul Nijhawann and Vardhman Jain, the Bengaluru startup<\/a> earlier raised nearly \u20b96 crore in seed funding through equity. The investment came from several angel investors and operators.<\/p>\n

In April 2025, the company raised \u20b95.3 crore, with an additional \u20b950 lakh added later through Ideabaaz. The fresh funds will be used to expand Drickle\u2019s outlets in Bengaluru. It will also be used to improve backend manufacturing, hire leadership and operations teams and invest in marketing and brand building.<\/p>\n

The brand follows a coffee-first model, selling flavoured coffees alongside matcha, boba and Thai tea. It also runs its own manufacturing facility to manage supply and control costs.<\/p>\n

Social media reaction<\/p>\n

Jain\u2019s post has garnered positive reactions on social media<\/a>. Many users appreciated his grit.<\/p>\n

\u201cThis is honest. Building isn\u2019t just execution \u2014 it\u2019s identity work. The product evolves, but the founder gets rebuilt first,\u201d posted one of them.<\/p>\n

\u201cStill the grind of business beats the grind of a job, because it confers dignity. Chasing customers beats humiliating job hunting rituals though, isn’t it?\u201d commented another user.<\/p>\n

Another user wrote, \u201cFive years of beans and tears. Respect, a true coffee business builder. Where are you guys located? would love try the coffee.\u201d<\/p>\n

One of them suggested, \u201cJust be attached to cashflow. That is what all businesses are. Rest is good for consultant ppt and philosophical stories in Ashram.\u201d<\/p>\n

\u201cBuilding any business is like that in India .. consumer business is even more challenging.. its a lonely journey indeed,\u201d came from another.<\/p>\n

One wished, \u201cHope you find peace and success in the long run.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Drickle co-founder Vardhman Jain shared how the journey of being an entrepreneur had changed him over the years.…\n","protected":false},"author":2,"featured_media":458698,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[84,4203,165143,165139,49429,34967,128294,165144,165141,19556,165142,56,54,55,165140],"class_list":{"0":"post-458697","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurship","8":"tag-business","9":"tag-entrepreneurship","10":"tag-google-startup","11":"tag-startup-ai","12":"tag-startup-company","13":"tag-startup-ideas","14":"tag-startup-india","15":"tag-startup-jobs","16":"tag-startup-meaning","17":"tag-startup-news","18":"tag-startup-registration","19":"tag-uk","20":"tag-united-kingdom","21":"tag-unitedkingdom","22":"tag-what-is-startup"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/458697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=458697"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/458697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/458698"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=458697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=458697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=458697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}