{"id":463324,"date":"2026-03-07T22:54:08","date_gmt":"2026-03-07T22:54:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/463324\/"},"modified":"2026-03-07T22:54:08","modified_gmt":"2026-03-07T22:54:08","slug":"sony-appears-to-be-testing-dynamic-pricing-on-playstation-games","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/463324\/","title":{"rendered":"Sony appears to be testing dynamic pricing on PlayStation games"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">A site called<a href=\"https:\/\/psprices.com\/news\/sony-ab-testing-prices\/\" rel=\"nofollow noopener\" target=\"_blank\"> PSprices<\/a> has been tracking prices on Sony\u2019s digital game store and noticed something unusual: some games were being offered at<a href=\"https:\/\/www.polygon.com\/playstation-store-dynamic-pricing-testing\/\" rel=\"nofollow noopener\" target=\"_blank\"> different prices<\/a> to different users. What\u2019s more, those offers are tracked in the PlayStation API with experiment identifiers like IPT_PILOT and IPT_OPR_TESTING.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\"><a href=\"https:\/\/www.theverge.com\/2024\/2\/28\/24085656\/wendys-dynamic-pricing-surge-pricing-response\" rel=\"nofollow noopener\" target=\"_blank\">Dynamic<\/a> <a href=\"https:\/\/www.theverge.com\/news\/709556\/delta-air-lines-ai-ticket-price-rollout\" rel=\"nofollow noopener\" target=\"_blank\">pricing<\/a> is nothing new and is used across a number of industries. But it\u2019s often <a href=\"https:\/\/www.theverge.com\/2024\/9\/2\/24234149\/oasis-reunion-tour-tickets-dynamic-pricing-probe-uk\" rel=\"nofollow noopener\" target=\"_blank\">met<\/a> with <a href=\"https:\/\/www.theverge.com\/news\/838491\/amazon-dynamic-pricing-school-supplies-islr\" rel=\"nofollow noopener\" target=\"_blank\">backlash<\/a> and isn\u2019t typically found in online game stores. According to PSprices, Sony is running A\/B testing on prices for over 150 games in 68 regions, though the US doesn\u2019t currently appear to be part of the experiment. For now, at least, Sony isn\u2019t toying with raising prices. Instead, the program appears to offer discounts to select users, ranging from 5 percent to 17.5 percent, on titles like <a href=\"https:\/\/www.theverge.com\/23915605\/spider-man-2-review-ps5\" rel=\"nofollow noopener\" target=\"_blank\">Spider-Man 2<\/a>, <a href=\"https:\/\/www.theverge.com\/2018\/4\/12\/17223854\/god-of-war-review-ps4\" rel=\"nofollow noopener\" target=\"_blank\">God of War<\/a>, and <a href=\"https:\/\/www.theverge.com\/2018\/10\/25\/18021082\/red-dead-redemption-2-review-xbox-one-ps4\" rel=\"nofollow noopener\" target=\"_blank\">Red Dead Redemption 2<\/a>.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Still, even if Sony\u2019s version of dynamic pricing is focused on lowering costs for some users, it\u2019s likely to draw ire. Customers receiving a 10 percent discount on <a href=\"https:\/\/www.theverge.com\/24224489\/civilization-7-hands-on-demo-impressions-firaxis-games\" rel=\"nofollow noopener\" target=\"_blank\">Sid Meier\u2019s Civilization VII<\/a> probably won\u2019t be thrilled when they find out their next-door neighbor was offered 25 percent off.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">We reached out to Sony for comment, but have yet to receive a response.<\/p>\n","protected":false},"excerpt":{"rendered":"A site called PSprices has been tracking prices on Sony\u2019s digital game store and noticed something unusual: some&hellip;\n","protected":false},"author":2,"featured_media":463325,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[84,205,59,50,954,622,227,86,56,54,55],"class_list":{"0":"post-463324","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-business","9":"tag-gaming","10":"tag-gb","11":"tag-news","12":"tag-playstation","13":"tag-sony","14":"tag-tech","15":"tag-technology","16":"tag-uk","17":"tag-united-kingdom","18":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/463324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=463324"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/463324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/463325"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=463324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=463324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=463324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}