{"id":468497,"date":"2026-03-10T22:03:12","date_gmt":"2026-03-10T22:03:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/468497\/"},"modified":"2026-03-10T22:03:12","modified_gmt":"2026-03-10T22:03:12","slug":"the-a-team-movie-screwed-up-the-marketing-says-joe-carnahan","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/468497\/","title":{"rendered":"The A-Team Movie \u2018Screwed Up The Marketing\u2019, Says Joe Carnahan"},"content":{"rendered":"<p>Safe to say, when it came to 2010\u2019s <a href=\"https:\/\/www.empireonline.com\/movies\/reviews\/team-review\/\" target=\"_blank\" rel=\"nofollow noopener\">The A-Team<\/a> movie, the plan didn\u2019t quite come together. Joe Carnahan\u2019s summer action blockbuster \u2013 based on the beloved \u201880s TV show \u2013 received solid reviews on its arrival, and marshalled a cast including a rising Bradley Cooper, a freshly action-minted Liam Neeson, and support from the likes of Jessica Biel, Patrick Wilson, and Sharlto Copley. But at the box office, it didn\u2019t connect on a significant level, failing to light a fire under audiences.<\/p>\n<p>Looking back on it all over 15 years later, Carnahan feels there was more potential in the team he pulled together. \u201cThis is one of those movies where we screwed up the marketing. We should have made three of these,\u201d he tells Empire in a new career retrospective interview. While he went on to helm more big action in the likes of Boss Level, <a href=\"https:\/\/www.empireonline.com\/movies\/reviews\/copshop\/\" target=\"_blank\" rel=\"nofollow noopener\">Copshop<\/a>, and this year\u2019s <a href=\"https:\/\/www.empireonline.com\/movies\/reviews\/the-rip\/\" target=\"_blank\" rel=\"nofollow noopener\">The Rip<\/a>, Carnahan sees his A-Team as \u201cclose to me making a superhero film\u201d, he says.<\/p>\n<p>Reflecting on his cast, he remembers the camaraderie that formed between his A-Team-ers. \u201cThe guys had spent a lot of time together, and there\u2019s a great sense of the cast here,\u201d he says. \u201cRampage [Jackson], who was not a professional actor, was so good in that BA role. Forget Mr T; Rampage is just a much better actor.\u201d Since you can never count The A-Team out, maybe, even all these years later, it isn&#8217;t too late for a comeback.<\/p>\n<p><img alt=\"Empire \u2013 May 2026 \u2013 The Mandalorian And Grogu\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mO8\/B8AAqsB1DKTUZgAAAAASUVORK5CYII='\/%3E%3C\/svg%3E&quot;)\"   src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/03\/1773180192_906_empmay26-mandalorian-and-grogu-ns-cover.jpg\"\/><\/p>\n<p>Read Empire\u2019s full Joe Carnahan interview in <a href=\"https:\/\/www.empireonline.com\/movies\/news\/mandalorian-and-grogu-covers-revealed\/\" target=\"_blank\" rel=\"nofollow noopener\">the Mandalorian And Grogu issue<\/a>, on sale Thursday March 12. <a href=\"https:\/\/www.greatmagazines.co.uk\/empire-may-2026?utm_source=empireonline.com&amp;utm_medium=referral&amp;utm_campaign=bau_empire&amp;utm_content=empire_may\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pre-order a copy online here<\/a>. The Rip is streaming now on Netflix.<\/p>\n","protected":false},"excerpt":{"rendered":"Safe to say, when it came to 2010\u2019s The A-Team movie, the plan didn\u2019t quite come together. Joe&hellip;\n","protected":false},"author":2,"featured_media":468498,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[96,2839,56,54,55],"class_list":["post-468497","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-entertainment","tag-movies","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/468497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=468497"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/468497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/468498"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=468497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=468497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=468497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}