{"id":470650,"date":"2026-03-12T01:56:08","date_gmt":"2026-03-12T01:56:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/470650\/"},"modified":"2026-03-12T01:56:08","modified_gmt":"2026-03-12T01:56:08","slug":"i-wrote-a-book-about-theft-and-deception-and-now-ai-scams-are-flooding-my-inbox-walter-marsh","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/470650\/","title":{"rendered":"I wrote a book about theft and deception \u2013 and now AI scams are flooding my inbox | Walter Marsh"},"content":{"rendered":"<p class=\"dcr-130mj7b\">My latest book had been out for less than a month when the emails started to arrive.<\/p>\n<p class=\"dcr-130mj7b\">One came from \u201cElena\u201d, with the tantalising subject line, \u201cWhen history flutters its wings and reveals a crime too beautiful to ignore.\u201d Then followed a long, florid message about how it was \u201cone of those rare true stories that makes you question everything you thought you knew about history, museums, and human obsession\u201d.<\/p>\n<p class=\"dcr-130mj7b\">What\u2019s more, she said I had written with \u201cprose that feels like chasing a butterfly through time graceful, deliberate, and a little dangerous\u201d.<\/p>\n<p class=\"dcr-130mj7b\">I don\u2019t know what it says about me that my gut reaction to such gushing praise is suspicion.<\/p>\n<p class=\"dcr-130mj7b\">There were other red flags. A reverse image search of Elena\u2019s profile picture revealed that this smiling woman dressed in white, raising a coffee cup to the camera, was in fact a widely circulated stock image.<\/p>\n<p class=\"dcr-130mj7b\">Elena wasn\u2019t my only new fan. \u201cMary\u201d soon appeared in my inbox, saying that \u201cfew projects encapsulate intellectual intrigue, archival richness, and cinematic pacing the way yours does\u201d.<\/p>\n<p class=\"dcr-130mj7b\">\u201cLauren\u201d, on the other hand, wanted to discuss my first book, which she said \u201cturned what could\u2019ve been a dry biography into a living, breathing narrative of media warfare\u201d.<\/p>\n<p class=\"dcr-130mj7b\">But Lauren also brought a veiled warning: \u201cThe irony is wild, a journalist whose own book, brimming with truth, power and insight, isn\u2019t echoing loudly enough across readers\u2019 shelves.\u201d<\/p>\n<p class=\"dcr-130mj7b\">Brutal. I thought <a href=\"https:\/\/www.theguardian.com\/media\/2023\/jul\/29\/it-depends-what-you-call-monopoly-young-rupert-murdochs-first-big-television-play\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">Young Rupert<\/a> had done OK since its publication in 2023. Heck, it had even been pirated by the LibGen online database \u2013 the <a href=\"https:\/\/www.theguardian.com\/technology\/2025\/mar\/25\/no-consent-australian-authors-livid-that-meta-may-have-used-their-books-to-train-ai-ntwnfb\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">same dataset infamously used by Meta<\/a> to train its AI program on millions of authors\u2019 work without permission or compensation. But sure, point taken.<\/p>\n<p class=\"dcr-130mj7b\">As a journalist I\u2019m used to an inbox filled with spam and cold-call pitches. But these emails seemed tailored to me and my work, despite their language and tone bearing the je-ne-sais-quoi-fakeness of a learning language model.<\/p>\n<p class=\"dcr-130mj7b\"><a href=\"https:\/\/www.theguardian.com\/books\/ng-interactive\/2026\/mar\/12\/ai-book-scams-publishing-fraud\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">Authors like me are being targeted<\/a> by AI-powered accounts promising exposure and fake reviews \u2013 even though my book is about theft and fraud.<\/p>\n<p class=\"dcr-130mj7b\">Lauren even spun a story about a man named \u201cMarcus Hale\u201d, who \u201clived many years ago and loved inventing things in his little workshop\u201d. Hale, Lauren said, built intricate musical clocks but was outsold by another clockmaker who made louder ones.<\/p>\n<p class=\"dcr-130mj7b\">Curiously, a few weeks after Lauren and her clunky clock parable, I read a story by my Guardian Australia colleague Kelly Burke about how the indie publishing house Melbourne Books had received calls from authors who had been <a href=\"https:\/\/www.theguardian.com\/books\/2025\/nov\/17\/authors-writers-caught-in-global-ai-publishing-scam\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">in contact with an executive named Marcus Hale<\/a>, from the similarly titled \u201cMelbourne Book Publisher\u201d. But Hale the executive \u2013 and, it seems, the clockmaker \u2013 don\u2019t appear to exist.<\/p>\n<p class=\"dcr-130mj7b\">Like the executive Hale, the fake names in my inbox didn\u2019t just come to shower me in praise \u2013 they also had a variety of pitches.<\/p>\n<p class=\"dcr-130mj7b\">Elena claimed to run a 1,200-strong community of \u201cteachers, students and working professionals\u201d who love to review books on Amazon. \u201cGenuine Book Reviews by Real Readers\u201d, exclaimed her email footer, which did seem like a strange thing for a real reader to include.<\/p>\n<p class=\"dcr-130mj7b\">\u201cGlenda\u201d promised a five-pillar plan that would generate a \u201chalo of credibility\u201d by peppering the internet with \u201creviews, reader impressions, and professional impressions that position your work as authoritative and irresistible\u201d.<\/p>\n<p class=\"dcr-130mj7b\">Inspired by her talk of credibility and professionalism, I decided to ask some basic follow-up questions.<\/p>\n<p class=\"dcr-130mj7b\">\u201cThank you for clarifying, it\u2019s all very interesting,\u201d I wrote. \u201cCould you please outline the pricing tiers for the services you are offering, the platforms you will be using, and what the impact\/outcomes will be for my book and profile?\u201d<\/p>\n<p class=\"dcr-130mj7b\">She quickly shot back with a rundown of how her services targeted platforms including Amazon, Goodreads, BookBub Readers, Meta, Reddit, Pinterest and YouTube, and could be enlisted at a range of prices.<\/p>\n<p class=\"dcr-130mj7b\">She told me about a $465 \u201cVisibility Foundation\u201d tier promised 10 to 16 \u201creader impressions\u201d on Amazon, plus \u201cengagement seeding\u201d on Goodreads. The pricier full package came in at $1,300.<\/p>\n<p class=\"dcr-130mj7b\">\u201cNykky\u201d on the other hand claimed to represent \u201ca tight-knit community of 4,700+ engaged readers across 35 countries\u201d whose services were priced from $10 to $30. When I asked for a link, she provided screenshots of a sparse-looking website that featured an author named \u201cJohn Smith\u201d.<\/p>\n<p class=\"dcr-130mj7b\">Glenda also shared testimonials purportedly written by huge names, from John Grisham to Hern\u00e1n Diaz.<\/p>\n<p class=\"dcr-130mj7b\">Despite selling more than 300m books since the 1990s, Grisham\u2019s review made the startling claim that, \u201cI had zero views and no visibility before Book Niche ARC strategy.\u201d<\/p>\n<p class=\"dcr-130mj7b\">Despite winning the Pulitzer prize in 2023, apparently it was thanks to Glenda\u2019s team that Diaz \u201cbecame more than a writer; I became a brand\u201d. Inspiring stuff.<\/p>\n<p class=\"dcr-130mj7b\">The irony of this whole episode is that my new book, <a href=\"https:\/\/guardianbookshop.com\/the-butterfly-thief-9781964992204\/\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">The Butterfly Thief<\/a>, is full of stories about theft, fraud and deception. I even touch on email scams in the first few pages.<\/p>\n<p class=\"dcr-130mj7b\">Scams tend to have a few things in common. First, they play to our emotions. Writing a book is an incredibly emotional undertaking; all that time and effort with no guarantee that anyone will read it, let alone care.<\/p>\n<p class=\"dcr-130mj7b\">Second, they\u2019re a numbers game \u2013 you send enough phishing emails and unsolicited phone calls and you\u2019ll eventually snare someone.<\/p>\n<p class=\"dcr-130mj7b\">Where these scams hit differently is the use of language models to customise each email to its mark. This grabs our attention in a way that would have been far too laborious before.<\/p>\n<p class=\"dcr-130mj7b\">I\u2019m lucky to have a publisher, a publicist and enough genuine interest from readers that these emails immediately stick out as inauthentic guff. But I know there are many aspiring authors out there who aren\u2019t in that position, for whom an out-of-the-blue email from someone not only engaging with their work, but wanting to help, is a tempting hook.<\/p>\n<p class=\"dcr-130mj7b\">It\u2019s for these writers that I\u2019m writing this. If you\u2019re here reading, perhaps after receiving a similar email and jumping on Google, take my advice: take a moment to think, don\u2019t click the links and certainly don\u2019t give them any of your money.<\/p>\n<p class=\"dcr-130mj7b\">At the end of the day, these word-churning scammers couldn\u2019t exist without us. It\u2019s our words, our human expression, that has been scraped by bots and ripped off by tech giants whose promise of an AI-powered utopia has largely delivered new ways to be annoyed, deceived and defrauded.<\/p>\n<p class=\"dcr-130mj7b\">Whatever exposure or engagement they\u2019re offering, these fakes in our inbox need us more than we need them.<\/p>\n","protected":false},"excerpt":{"rendered":"My latest book had been out for less than a month when the emails started to arrive. One&hellip;\n","protected":false},"author":2,"featured_media":470651,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":{"0":"post-470650","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-technology","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/470650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=470650"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/470650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/470651"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=470650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=470650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=470650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}