{"id":471583,"date":"2026-03-12T14:09:14","date_gmt":"2026-03-12T14:09:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/471583\/"},"modified":"2026-03-12T14:09:14","modified_gmt":"2026-03-12T14:09:14","slug":"trade-reports-shift-in-demand-to-safer-countries-and-falling-sales","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/471583\/","title":{"rendered":"Trade reports shift in demand to \u2018safer\u2019 countries and falling sales"},"content":{"rendered":"\n<p>The trade has reported a \u201cnoticeable shift\u201d in mainstream holiday demand and a softening in late sales as the conflict between the US, Israel and Iran extended well into a second week.<\/p>\n<p>\u00a0<\/p>\n<p>Travel agents and tour operators said enquiries for the eastern Mediterranean and Middle East had dropped since the start of US strikes and Iran\u2019s retaliatory attacks.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cAs much as we like to reassure customers Cyprus and Turkey are perfectly safe to travel to, we\u2019re finding customers are asking less for these destinations,\u201d said Seaside Travel social media manager Katelyn Cook.<\/p>\n<p>\u00a0<\/p>\n<p>Jonathon Woodall-Johnston, Hays Travel chief operating officer, said demand for Easter holidays was \u201cnot at the same levels\u201d as prior to February 28, the first day of US strikes on Iran, while cancellations and amendments had increased for Cyprus and Turkey. <\/p>\n<p>\u00a0<\/p>\n<p>\u201cThere has been a noticeable shift in customer behaviour, with travellers increasingly opting for Mediterranean and UK-based breaks,\u201d he said, citing Italy, Malta, Croatia and cruises as popular for new bookings.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>More: <a href=\"https:\/\/travelweekly.co.uk\/news\/cathay-pacific-cancels-flights-to-dubai-and-riyadh-for-rest-of-march?Preview=1\" rel=\"nofollow noopener\" target=\"_blank\">Cathay Pacific cancels flights to Dubai and Riyadh for rest of March<\/a><\/p>\n<p>\u00a0<\/p>\n<p>Premier Travel reported a similar shift in enquiries to the western Mediterranean and alternative long\u2011haul destinations. <\/p>\n<p>\u00a0<\/p>\n<p>\u201cWe\u2019re seeing and expect to continue seeing [while the conflict continues] fewer bookings to parts of the eastern Mediterranean and the Gulf, with more people opting for the western Mediterranean, other European destinations, or long\u2011haul locations accessible without passing through the Middle East,\u201d said managing director Paul Waters.<\/p>\n<p>\u00a0<\/p>\n<p>He warned: \u201cWhile people still want to travel, uncertainty is causing some to take longer to commit, which could push more bookings to be made even later than we\u2019re currently seeing and, for some, lead to them deciding not to travel at all.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Advantage Travel Partnership said members\u2019 bookings had \u201cslowed slightly\u201d, particularly for Cyprus, Egypt and Turkey, but pointed out booked Easter sales were 13% up year on year.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cDestinations such as mainland Spain, the Canaries, France and Italy remain popular, with cruise still in double-digit growth,\u201d said commercial director John Sullivan.<\/p>\n<p>\u00a0<\/p>\n<p>Inspire Europe chief executive Lisa Henning noted softer Easter sales but said the appetite for long\u2011haul travel remained strong, adding customers were now planning \u201cfurther ahead than ever\u201d and seeking lower deposits with \u201cgreater flexibility and lighter commitment\u201d.\u00a0 <\/p>\n<p>\u00a0<\/p>\n<p>Operators named the Caribbean, South America and Africa as popular long-haul destination choices.<\/p>\n<p>\u00a0<\/p>\n<p>Kuoni said customers keen to travel imminently were choosing the Caribbean, Mauritius and Africa as well as European favourites such as Italy, Portugal and Spain.<\/p>\n<p>\u00a0<\/p>\n<p>Chris Wright, Sunvil managing director, said Cyprus demand had \u201csoftened\u201d but reported a \u201cnoticeable increase\u201d in interest in South America and the Caribbean.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cInitially, this was driven by clients looking to reprotect imminent trips routed through the Middle East, but it has developed into a broader shift with those regions being perceived as more straightforward travel options. As demand has moved, we\u2019ve also seen some upward pressure on airfares,\u201d he said.<\/p>\n<p>\u00a0<\/p>\n<p>Cyplon Holidays said new Cyprus sales had \u201cstagnated\u201d but existing clients continued to travel with the \u201codd one or two\u201d amending trips.<\/p>\n<p>\u00a0<\/p>\n<p>Managing director Harry Hajipapas said some clients booked to affected destinations had switched to \u201csafer\u201d destinations for Easter. <\/p>\n<p>\u00a0<\/p>\n<p>\u201cThe problem we\u2019re having logistically is rerouting bookings travelling farther afield such as to the Maldives via the Gulf on Emirates, Etihad and Qatar Airways,\u201d he added.<\/p>\n<p>\u00a0<\/p>\n<p>Egypt operators Red Sea Holidays and Discover Egypt reported \u201cno discernible change in demand\u201d.<\/p>\n<p>\u00a0<\/p>\n<p>Red Sea Holidays executive director Peter Kearns said: \u201cInitial feedback from customers and agents was understandably that of concern.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cHowever, once assurances were given by the Foreign, Commonwealth and Development Office (FCDO) that it was safe to travel, and given the proximity to Iran (over 2000km away), customers are choosing to travel.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cInterestingly, there has been a surge in bookings recently from customers originally due to travel to Dubai and opted to switch to Egypt as an alternative, safe destination.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Philip Breckner, director, Discover Egypt, said: \u201cMost people realise Egypt is operating normally and is far away from the current conflict.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cWe are getting the odd call from agents, asking if things are ok in Egypt, and we are giving the relevant assurances. The FCDO advice to the tourism areas of Egypt has not changed in many months.&#8221;<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"The trade has reported a \u201cnoticeable shift\u201d in mainstream holiday demand and a softening in late sales as&hellip;\n","protected":false},"author":2,"featured_media":471584,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[84,1294,56,54,55],"class_list":["post-471583","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","tag-business","tag-economy","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/471583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=471583"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/471583\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/471584"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=471583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=471583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=471583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}