{"id":47306,"date":"2025-08-06T06:47:16","date_gmt":"2025-08-06T06:47:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/47306\/"},"modified":"2025-08-06T06:47:16","modified_gmt":"2025-08-06T06:47:16","slug":"burn-la-which-fuses-fitness-longevity-eyes-east-coast-expansion","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/47306\/","title":{"rendered":"Burn LA, Which Fuses Fitness & Longevity, Eyes East Coast Expansion"},"content":{"rendered":"

The Los Angeles-based fitness concept combining infrared heat, red light therapy and strength training has gained momentum across California<\/p>\n

In a city saturated with fitness trends, Burn LA has managed to carve out a unique concept. Founded by Maria Chase, Burn blends high-intensity training with red and blue LED light, infrared heat therapy and recovery-based programming, earning a dedicated following at its four Southern California locations. <\/p>\n

With a fifth studio opening soon in Westlake Village and plans to move to the East Coast, Chase is scaling the longevity fitness brand.<\/p>\n

At the heart of the Burn Method<\/a> are two signature classes: Burn45, a weighted workout, and IsoBurn, a low-impact isometric class inspired by Pilates and barre. Both are conducted under red and blue LED light and in a heated infrared environment.<\/p>\n

\u201cWhat if recovery and training could happen at the same time?\u201d Chase told Athletech News. \u201cI had never seen or experienced any workout under RED light or a heated weight training class. Both therapies are rooted in science with a wide range of proven benefits\u2014cellular regeneration, improved rate of recovery and anti-aging.\u201d<\/p>\n

Chase\u2019s fitness journey didn\u2019t begin in her 20s like many professional athletes. In fact, she picked up weights for the first time at age 35, after the birth of her second child. Within months, she was competing, and winning, on IFBB Pro bodybuilding<\/a> stages, even though the Bikini division is typically dominated by much younger women.<\/p>\n

The concept for Burn started with a personal moment. <\/p>\n

\u201cMy daughter was watching me try on clothes, and I said something negative about my body. I saw her looking at me, and I knew I never wanted her to hear that again. I needed to be strong and confident \u2014 for both of us,\u201d Chase said. <\/p>\n

Determined to reframe her relationship with her body, Chase studied everything from massage therapy and personal training to Barre, TRX, Pilates<\/a> and nutrition. That education is apparent in Burn\u2019s layered programming, where resistance training is blended with low-impact muscular precision and longevity-focused therapies.<\/p>\n

\"interiorcredit: BURN LA<\/p>\n

\u201cI believe weights are the fountain of youth,\u201d she said. \u201cBut I also believe in supporting muscular conditioning through different modalities. IsoBurn is the perfect complement to Burn45 \u2014 it works underneath larger muscles to tighten and strengthen from the inside out.\u201d<\/p>\n

Despite a crowded fitness landscape in Los Angeles, Burn has sold out classes and attracted a community drawn to both results and the studio\u2019s elevated environment. Much of that growth, Chase said, is due to her team and her business partner, actor-turned-entrepreneur David Charvet.<\/p>\n

See Also<\/p>\n

\"Personal<\/a><\/p>\n

\u201cIn under two years, he\u2019s become the force of nature behind us all,\u201d she said. \u201cWe\u2019re growing fast because I have the most dedicated and incredible team. Our instructors are our soul. Our regional manager, Emma Anderson, is our MVP. She\u2019s training the next generation of studio managers.\u201d<\/p>\n

While much of Burn\u2019s success has been built on results \u2014 \u201cif a workout doesn\u2019t deliver real, proven results, people fall off,\u201d Chase noted \u2014 community has become a cornerstone of the brand. <\/p>\n

\u201cI don\u2019t look for the typical instructor,\u201d she said. \u201cI want people with authentic, good energy. What happens in our classes is an energy exchange, and that creates connection.\u201d<\/p>\n

With new California locations on the horizon and plans to launch on the East Coast, Burn\u2019s expansion is underway.<\/p>\n

\u201cBurn is my dream come to life,\u201d Chase said. \u201cWhen I moved to LA, I knew almost no one. I risked everything. And now I see every day what\u2019s possible when you follow something you believe in.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The Los Angeles-based fitness concept combining infrared heat, red light therapy and strength training has gained momentum across…\n","protected":false},"author":2,"featured_media":47307,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[26505,26359,18055,6647,102,15770,26506,56,54,55,26507],"class_list":["post-47306","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fitness","tag-barre","tag-boutique-fitness","tag-burn","tag-fitness","tag-health","tag-pilates","tag-red-light","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-wellness-trends"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/47306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=47306"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/47306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/47307"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=47306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=47306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=47306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}