{"id":476561,"date":"2026-03-15T07:24:17","date_gmt":"2026-03-15T07:24:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/476561\/"},"modified":"2026-03-15T07:24:17","modified_gmt":"2026-03-15T07:24:17","slug":"musk-makes-the-macrohard-joke-again-the-register","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/476561\/","title":{"rendered":"Musk makes the Macrohard joke again \u2022 The Register"},"content":{"rendered":"<p>Elon Musk wheeled out his &#8220;Macrohard&#8221; dad joke again in the form of a supposed fleet of &#8220;Digital Optimus&#8221; agents that he claims would be capable of &#8220;emulating the function of entire companies.&#8221;<\/p>\n<p>&#8220;Macrohard or Digital Optimus is a joint xAI-Tesla project, coming as part of Tesla&#8217;s investment agreement with xAI,&#8221; the billionaire <a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/x.com\/elonmusk\/status\/2031751255060885911\">wrote<\/a> on X (formerly Twitter).<\/p>\n<p>&#8220;Grok is the master conductor\/navigator with deep understanding of the world to direct digital Optimus, which is processing and actioning the past 5 secs of real-time computer screen video and keyboard\/mouse actions.&#8221;<\/p>\n<p>&#8220;Grok is like a much more advanced and sophisticated version of turn-by-turn navigation software.&#8221;<\/p>\n<p>And Macrohard? &#8220;A funny reference to Microsoft.&#8221;<\/p>\n<p>Hilarious.<\/p>\n<p>Microsoft&#8217;s boss previously <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.theregister.com\/2025\/04\/30\/microsoft_meta_autocoding\/\">boasted<\/a> that AI generates more than 30 percent of the company&#8217;s code. Microsoft has also suffered several <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2025\/11\/08\/microsoft_lacks_quality_control\/\" rel=\"nofollow noopener\">quality issues<\/a> in recent months. If AI is already writing a big chunk of Microsoft&#8217;s software, simulating the company with Musk&#8217;s Macrohard might not be entirely outlandish.<\/p>\n<p>Then again, Tesla&#8217;s Full Self-Driving (FSD) has been linked to several <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2024\/10\/18\/tesla_fsd_lowvisibility_accident\/\" rel=\"nofollow noopener\">well-publicized accidents<\/a>. Driving Windows into a wall could be the logical next step.<\/p>\n<p>Musk has been banging the drum for Macrohard since last year. In August 2025, he <a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/x.com\/elonmusk\/status\/1958852874236305793\">posted<\/a> a message urging readers to &#8220;join @xAI and help build a purely AI software company called Macrohard. It&#8217;s a tongue-in-cheek name, but the project is very real!&#8221;<\/p>\n<p>&#8220;In principle, given that software companies like Microsoft do not themselves manufacture any physical hardware, it should be possible to simulate them entirely with AI.&#8221;<\/p>\n<p>Since Musk&#8217;s August post, <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2025\/11\/07\/musk_pay_package\/\" rel=\"nofollow noopener\">Tesla awarded him a package worth up to $1 trillion<\/a>, though it hinges in part on a stratospheric rise in the company&#8217;s market cap. Earlier this year, Tesla reported a decline in revenue while Musk <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2026\/01\/29\/truth_telling_man_always_tells_truth\/\" rel=\"nofollow noopener\">talked up Optimus possibilities<\/a>.<\/p>\n<p>As for the xAI-Tesla project, Musk said: &#8220;This will run very competitively on the super low cost Tesla AI4 ($650) paired with relatively frugal use of the much more expensive xAI Nvidia hardware. And it will be the only real-time smart AI system. This is a big deal.&#8221;<\/p>\n<p>He added: &#8220;No other company can yet do this.&#8221;<\/p>\n<p>Musk has a long track record of overpromising and underdelivering, from <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2015\/03\/20\/tesla_autopilot_musk\/\" rel=\"nofollow noopener\">self-driving autonomous vehicles by 2015<\/a> and <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2025\/11\/07\/musk_pay_package\/\" rel=\"nofollow noopener\">500,000 Cybertrucks a year<\/a>, to <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2025\/04\/20\/musks_doge_promises_fail\/\" rel=\"nofollow noopener\">DOGE promised savings<\/a>, and putting <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2014\/06\/18\/spacex_can_get_mankind_on_mars_in_10_or_12_years_claims_elon_musk\/\" rel=\"nofollow noopener\">humans on Mars by 2026<\/a>. \u00ae<\/p>\n","protected":false},"excerpt":{"rendered":"Elon Musk wheeled out his &#8220;Macrohard&#8221; dad joke again in the form of a supposed fleet of &#8220;Digital&hellip;\n","protected":false},"author":2,"featured_media":476562,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":{"0":"post-476561","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-technology","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/476561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=476561"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/476561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/476562"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=476561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=476561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=476561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}