{"id":478824,"date":"2026-03-16T16:00:11","date_gmt":"2026-03-16T16:00:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/478824\/"},"modified":"2026-03-16T16:00:11","modified_gmt":"2026-03-16T16:00:11","slug":"sherweb-expands-to-the-uk-to-support-msp-growth","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/478824\/","title":{"rendered":"Sherweb Expands to the UK to Support MSP Growth"},"content":{"rendered":"

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Sherweb is expanding into the United Kingdom as the Canadian cloud marketplace and MSP enablement provider looks to grow beyond North America. The move targets one of Europe\u2019s largest managed services markets and builds on Sherweb\u2019s recent acquisition of Ireland-based IT distributor MicroWarehouse.<\/p>\n

The company says the expansion will focus on helping MSPs navigate rapid shifts in cybersecurity, cloud platforms, and emerging AI services.<\/p>\n

Sherweb targets the UK\u2019s growing MSP market<\/p>\n

With the UK home to more than 11,000 MSPs, Sherweb sees the region as a major opportunity to deliver a more hands-on partner model that goes beyond software distribution.<\/p>\n

Matthew Cassar, co-founder and co-CEO of Sherweb, said many partners need more than access to tools as they adapt to shifts in cybersecurity, cloud services, and AI adoption.<\/p>\n

\u201cProducts are just one part of the puzzle,\u201d Cassar said in a statement. \u201cTo unlock true value and take advantage of upcoming opportunities, MSPs need guidance in tandem with their technology.\u201d<\/p>\n

Rather than focusing solely on product marketplaces, Sherweb plans to offer training programs, strategic advisory sessions, and operational support tailored to each MSP\u2019s business model.\u00a0<\/p>\n

\u201cWe chose Sherweb because they were fast, proactive, and brought years of hands\u2011on expertise with a stable, experienced team,\u201d Kevin Howell, CEO of Sherweb partner HTG, told Channel Insider.\u00a0<\/p>\n

\u201cUnlike previous distributors we worked with, where high staff turnover often caused delays and inconsistency, Sherweb\u2019s low turnover meant we had reliable access to knowledgeable people who understood our business and could support us effectively from day one.\u201d<\/p>\n

MicroWarehouse acquisition strengthens UK expansion<\/p>\n

Sherweb\u2019s expansion follows its acquisition of MicroWarehouse, a Dublin-based IT distributor that serves MSPs across Ireland. The acquisition provided Sherweb with an established channel presence in the region and helped lay the groundwork for broader UK operations.<\/p>\n

\u201cSherweb has a particularly strong reputation in Ireland and a high level of regard with Microsoft, which was important to us,\u201d Howell said. \u201cIn England, they have invested significantly to build their presence, and we are seeing clear progress, with further opportunity to strengthen their UK footprint over time.\u201d<\/p>\n

Sherweb has also been building relationships with global cybersecurity vendors, including Huntress<\/a>, where it serves as the company\u2019s first global distribution partner.<\/p>\n

\u201cThis is about positioning ourselves as a growth partner, not just another distributor,\u201d Finian Nally, director of corporate strategy in the UK & Ireland, told Channel Insider. \u201cA human-centric approach to business is still in the DNA of our company.\u201d<\/p>\n

\u201cWe think partners still do ultimately want to deal with people,\u201d he continued. \u201cWhile we certainly use AI to automate processes and be more efficient across the business, we\u2019re still focused on that being a parallel workflow to talking to other human beings.\u201d<\/p>\n

Expansion focuses on MSP support and regulatory challenges<\/p>\n

As part of the UK expansion, Sherweb said it will help partners navigate the region\u2019s evolving regulatory requirements while ensuring security and rapid time-to-market.<\/p>\n

The company plans to combine one-to-one partner support with its growing cloud and software marketplace.\u00a0<\/p>\n

Sherweb also recently introduced a self-service portal<\/a> designed for MSP end customers, allowing partners to streamline service management.<\/p>\n

\u201cWe\u2019re no longer in a world that simple, if we ever were,\u201d Nally said. \u201cThe channel is in a real seat-change moment right now. We\u2019re equipped to support our partners through that.\u201d<\/p>\n

Programs address Microsoft changes and rising AI demand<\/p>\n

In addition, Sherweb has launched several programs to help MSPs respond to major industry shifts, including changes to Microsoft\u2019s Cloud Solution Provider (CSP) program<\/a> and early-stage preparations for AI-driven services.<\/p>\n

\u201cWe see strong future opportunities to continue gaining support from Sherweb through deeper collaboration around Microsoft security, Azure, and AI, particularly as we scale more complex customer engagements,\u201d Howell said.\u00a0<\/p>\n

\u201cContinued investment in UK presence, enablement, and local expertise will be key, alongside expanding access to specialist skills and professional services. As Sherweb strengthens this further, we see a clear opportunity to grow the partnership and deliver even more value to our customers,\u201d he continued.<\/p>\n

Sherweb\u2019s UK push reflects a broader shift in the channel as distributors evolve from product suppliers to strategic advisors for MSPs navigating cloud complexity and AI adoption.<\/p>\n

As regulatory pressures increase and Microsoft\u2019s ecosystem continues to reshape the market, Sherweb says its goal is to provide partners with the technical expertise, enablement, and operational support needed to scale in an increasingly competitive services landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"Channel Insider content and product recommendations are editorially independent. We may make money when you click on links…\n","protected":false},"author":2,"featured_media":478825,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[59,57,58,50,56,54,55],"class_list":["post-478824","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-gb","tag-great-britain","tag-greatbritain","tag-news","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/478824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=478824"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/478824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/478825"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=478824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=478824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=478824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}