![](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/03\/0_GettyImages-2262860056.jpg\")
<\/p>\nThe American rapper is now a co-owner of Swansea City and visited the club for the first time last month<\/p>\n
Swansea City AFC club co-owner Snoop Dogg (Image: Getty Images)<\/p>\n
Global rap icon Snoop Dogg says he wants to transform Swansea<\/a> into the \u201cVegas of Wales\u201d, complete with world-class hotels, clubs and huge music events.<\/p>\n The American superstar, who became a minority co-owner of Swansea City<\/a> last year, has revealed an ambitious 10-year vision to turn the city into an international entertainment destination.<\/p>\n In an exclusive interview with The Mirror<\/a>, the 54-year-old said he wants to bring the same energy and glamour that made Las Vegas famous to south Wales.<\/p>\n \u201cI got a 10-year plan to make Swansea the Vegas of Wales,\u201d he said.<\/p>\n \u201cDon\u2019t think I am playing \u2014 I got the connections to get the best chefs, I got connections with businessmen who can finance world-class hotels and clubs.<\/p>\n \u201cI want to bring a little fun for my people in Swansea, but when the players start winning trophies I am going to need somewhere for them to celebrate in style.\u201d<\/p>\n JOIN US ON FACEBOOK! Follow Wales Online\u2019s Swansea City FB page for more news and analysis<\/a><\/p>\n Snoop, who has long spoken about his love of Vegas, says the American party capital provides the blueprint.<\/p>\n \u201cVegas is my town, I love Vegas, I lost count of how many good nights I have had there,\u201d he explained.<\/p>\n \u201cThey have the best chefs, the best clubs, the best hotels, the best casinos, and of course the biggest artists in the world playing there.<\/p>\n \u201cThere is a reason why people come from all over the world to party in Vegas.\u201d<\/p>\n A key part of his vision would be turning the 21,000-seater Swansea.com Stadium into a major music venue capable of attracting global touring artists.<\/p>\n \u201cI know when the biggest artists tour globally, when they hit the UK they do London, Manchester, Glasgow, and sometimes Cardiff<\/a>,\u201d he said. \u201cThat ain\u2019t the thought to do Swansea.<\/p>\n \u201cAll that is about to change. We\u2019ve got a 20,000-seater stadium and I am going to pull some strings to make sure the best artists in the world start performing there.\u201d<\/p>\n Snoop\u2019s ambitions for the city tie in with the commercial plans he previously outlined after investing in Swansea City.<\/p>\n Speaking to WalesOnline earlier this year,<\/a> he said he wants to help turn the Championship club into a global brand and eventually return them to the Premier League<\/a>.<\/p>\n \u201cI want to be real hands on, I want to take the club in a direction maybe it hasn\u2019t been before,\u201d he said.<\/p>\n \u201cWe want to take Swansea to the Premier League, and to do that we are going to need money, that\u2019s the reality of the game these days.<\/p>\n \u201cI want to introduce sponsorship deals and publicity that will make them a global name.\u201d<\/p>\n The hip-hop legend has already been involved in several commercial ventures linked to the club, including launching a new beer and a clothing collaboration with his iconic Death Row Records label.<\/p>\n His presence has also created a huge buzz in the city.<\/p>\n When Snoop attended his first Swansea match since buying his stake – a Championship clash with Preston North End in February – a record home crowd packed into the stadium to see the Swans draw 1-1.<\/p>\n He watched much of the game from the specially themed Death Row Records lounge inside the ground and was filmed celebrating Liam Cullen\u2019s last-minute equaliser.<\/p>\n \u201cGood job, Cullen!\u201d the rapper could be heard shouting in footage shared online.<\/p>\n His visit to Swansea also included a surprise private gig in the city, where the superstar performed an hour-long set of his biggest hits in front of more than 400 guests.<\/p>\n The event, held at the headquarters of local business AU Vodka, was described by organisers as \u201cabsolutely nuts\u201d after the office canteen was transformed into a packed nightclub-style venue.<\/p>\n Among the guests were Welsh boxer Joe Cordina and former Swansea favourites Lee Trundle and Leon Britton.<\/p>\n Snoop says his connection with Swansea is genuine, insisting the city reminds him of the communities he grew up around in the United States.<\/p>\n \u201cThat\u2019s where my team is, and the fans of Swansea are my people,\u201d he previously said.<\/p>\n \u201cIt\u2019s a proper working-class city, and I feel at home there.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The American rapper is now a co-owner of Swansea City and visited the club for the first time…\n","protected":false},"author":2,"featured_media":478960,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[96,128,45909,2966,33356,56,54,55],"class_list":["post-478959","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-music","tag-snoop-dogg","tag-swansea","tag-swansea-city-fc","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/478959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=478959"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/478959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/478960"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=478959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=478959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=478959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}