{"id":479951,"date":"2026-03-17T07:00:12","date_gmt":"2026-03-17T07:00:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/479951\/"},"modified":"2026-03-17T07:00:12","modified_gmt":"2026-03-17T07:00:12","slug":"new-life-insurer-enters-uk-market","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/479951\/","title":{"rendered":"New life insurer enters UK market"},"content":{"rendered":"<p>According to the FCA\u2019s Pure Protection Market Study Interim Report, published in January, 58% of UK adults hold no protection product and 72% of protection needs remain unmet, while more than 80% of sales still go through intermediaries. Against that backdrop, more than half of adults effectively have no financial safety net if they die or fall seriously ill. Certua Life argued\u00a0this is not due to a lack of need but to distribution models that were \u201cnever built to reach them\u201d, relying heavily on advice\u2011led channels that many consumers never access.<\/p>\n","protected":false},"excerpt":{"rendered":"According to the FCA\u2019s Pure Protection Market Study Interim Report, published in January, 58% of UK adults hold&hellip;\n","protected":false},"author":2,"featured_media":479952,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[170636,59,57,58,50,170637,56,54,55],"class_list":["post-479951","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-certua-life","tag-gb","tag-great-britain","tag-greatbritain","tag-news","tag-protection-focused-life-insurance","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/479951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=479951"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/479951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/479952"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=479951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=479951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=479951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}