Gautam Gambhir<\/a> has moved the Delhi High Court seeking urgent relief against AI-generated deepfakes, fake videos and unauthorised merchandise, claiming Rs 2.5 crore in damages. Gambhir has approached the Delhi High Court against what his legal team calls a \u201ccoordinated campaign\u201d of digital impersonation, involving AI-generated deepfakes, voice cloning and unauthorised commercial use of his identity. \u201cMy identity \u2014 my name, my face, my voice \u2014 has been weaponised to spread misinformation and generate revenue,\u201d Gambhir said, framing the issue as one of legal protection in the age of artificial intelligence.<\/p>\nFiled in the Commercial Division, the suit seeks an urgent ex-parte ad-interim injunction to immediately take down infringing content and prevent further circulation.<\/p>\n
The complaint points to a surge in fake content since late 2025 across platforms such as Instagram, X, YouTube and Facebook. Among the most viral were a fabricated \u201cresignation\u201d video that garnered over 29 lakh views and another clip falsely showing him commenting on senior cricketers World Cup participation that drew over 17 lakh views.<\/p>\n
The suit also flags unauthorised sale of merchandise using his name and likeness on e-commerce platforms including Amazon and Flipkart.<\/p>\n
A total of 16 defendants have been named \u2014 ranging from social media accounts to platform intermediaries such as Meta Platforms Inc., X Corp. and Google LLC \u2014 along with government bodies including the Ministry of Electronics and Information Technology and the Department of Telecommunications.<\/p>\n
Gambhir has sought Rs 2.5 crore in damages, a permanent injunction against the use of his name, image, voice or persona, and directions for takedown of all infringing content. The outcome could have wider implications for how Indian courts tackle deepfakes, AI manipulation and digital identity theft involving public figures.<\/p>\n
Topics mentioned in this article <\/p>\n","protected":false},"excerpt":{"rendered":"Indian cricket team head coach Gautam Gambhir\u00a9 AFP
Gautam Gambhir has moved the Delhi High Court…\n","protected":false},"author":2,"featured_media":483987,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[1721,157385,18855,308,101,56,54,55],"class_list":["post-483986","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cricket","tag-cricket","tag-cricket-ndtv-sports","tag-gautam-gambhir","tag-india","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/483986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=483986"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/483986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/483987"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=483986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=483986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=483986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/03\/5ae6m8qk_gautam-gambhir-coach-afp_625x300_13_January_26.jpg\" "\\"'Identity")
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