{"id":485869,"date":"2026-03-20T13:17:08","date_gmt":"2026-03-20T13:17:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/485869\/"},"modified":"2026-03-20T13:17:08","modified_gmt":"2026-03-20T13:17:08","slug":"celtic-set-to-appoint-heineken-chief-to-newly-created-role","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/485869\/","title":{"rendered":"Celtic set to appoint Heineken chief to newly created role"},"content":{"rendered":"<p>\n  Formerly head of Customer Care with the brewing giants Mazoyer was recently promoted to a new post as Heineken\u2019s Head of On Trade Operations.\n<\/p>\n<p>\n  Reporting to Chief Executive Michael Nicholson and Chief Financial Officer Chris McKay the Glasgow University graduate is now expected to take responsibility for improving a raft of supporter services at Parkhead, including retail operations, ticketing, hospitality sales and stadium services.\n<\/p>\n<p>\n  According to the job ad the successful candidate will also be expected to \u2018play a key role in ensuring our supporters are able to share in the success and experience of being part of Celtic through multi-channel engagement across the club.\u2019\n<\/p>\n<p>\n  Finding ways to improve the strained relationship between supporters and the club is a target of interim chairman Brian Wilson after a season of discord, boycotts and a ban on the Green Brigade ultras. Over 400 fan groups came together to forge the Celtic Fans\u2019 Collective and promote the \u201cNot Another Penny&#8221; campaign, urging fans to cut their spending money on merchandise and match day food.\n<\/p>\n<p>\n  Criticised for failing to qualify for the UEFA <a href=\"https:\/\/www.celticway.co.uk\/news\/24590677.celtic-champions-league-teams-dates-need-know\/?ref=au\" target=\"_blank\" rel=\"nofollow noopener\">Champions League<\/a>, the appointment of Wilfried Nancy and the spending of recent windows &#8211; despite retaining close to \u00a370million in the bank \u2013 Celtic promised disgruntled fans a review of the way they recruit players.\n<\/p>\n<p>\n  The collective have also criticised the \u2018leadership, direction and basic standards; an ageing stadium footprint in need of investment, lack of surrounding infrastructure, flawed development pathways and a widening gap between the club\u2019s potential and the level of ambition being shown.\u2019<\/p>\n","protected":false},"excerpt":{"rendered":"Formerly head of Customer Care with the brewing giants Mazoyer was recently promoted to a new post as&hellip;\n","protected":false},"author":2,"featured_media":485870,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[218,101,56,54,55],"class_list":["post-485869","post","type-post","status-publish","format-standard","has-post-thumbnail","category-football","tag-football","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/485869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=485869"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/485869\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/485870"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=485869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=485869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=485869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}