{"id":490471,"date":"2026-03-23T06:28:07","date_gmt":"2026-03-23T06:28:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/490471\/"},"modified":"2026-03-23T06:28:07","modified_gmt":"2026-03-23T06:28:07","slug":"bts-k-pop-agency-shares-drop-after-comeback-show-turnout-falls-short","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/490471\/","title":{"rendered":"BTS: K-pop agency shares drop after comeback show turnout falls short"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The event which marked the start of the band&#8217;s sold-out, 82-date world tour, was live-streamed on Netflix to more than 190 countries, including South Korea.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">That, along with strict crowd control measures, may have had an impact on in-person attendance. Netflix is expected to release viewership figures later this week. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">On Saturday, Big Hit Music &#8211; the music label run by Hybe &#8211; announced that Arirang had sold 3.98 million copies on the first day of its release. The boyband&#8217;s concert that took place in the historic Gwanghwamun Square saw them perform songs from their new album alongside hits like Butter and Dynamite. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The stakes could hardly be higher for both BTS and Hybe.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">BTS is Hybe&#8217;s main source of income, with the firm&#8217;s operating profit slumping during the bands extended hiatus.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Meanwhile, K-pop has grown in popularity globally since the last BTS tour, which ended in 2019.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">They now face tough competition for fans&#8217; attention from rivals both real &#8211; like Blackpink, Seventeen and Stray Kids &#8211; as well as fictional &#8211; Kpop Demon Hunters.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Netflix is reportedly planning a KPop Demon Hunters world tour, as the streaming giant tries to further capitalise on its most popular movie ever.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The tour could go ahead next year to help promote a sequel of the hit film, according to Reuters and Bloomberg.<\/p>\n","protected":false},"excerpt":{"rendered":"The event which marked the start of the band&#8217;s sold-out, 82-date world tour, was live-streamed on Netflix to&hellip;\n","protected":false},"author":2,"featured_media":490472,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[6491,96,56,54,55],"class_list":["post-490471","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-celebrities","tag-entertainment","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/490471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=490471"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/490471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/490472"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=490471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=490471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=490471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}