{"id":492033,"date":"2026-03-24T05:16:14","date_gmt":"2026-03-24T05:16:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/492033\/"},"modified":"2026-03-24T05:16:14","modified_gmt":"2026-03-24T05:16:14","slug":"ex-blizzard-president-says-gamers-need-to-man-up-over-ai-usage-in-games-after-crimson-desert-devs-issue-apology","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/492033\/","title":{"rendered":"Ex-Blizzard president says gamers need to &#8216;man up&#8217; over AI usage in games after Crimson Desert devs issue apology"},"content":{"rendered":"<p id=\"896164bf-147a-455f-aa03-5f5720128677\">AI is increasingly creeping its way into gaming, and it&#8217;s been the cause of a fair few blunders at this point: <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/games\/call-of-duty\/call-of-duty-black-ops-7-under-fire-for-using-what-sure-looks-like-ai-generated-studio-ghibli-style-calling-card-art\/\" target=\"_blank\" data-url=\"https:\/\/www.pcgamer.com\/games\/call-of-duty\/call-of-duty-black-ops-7-under-fire-for-using-what-sure-looks-like-ai-generated-studio-ghibli-style-calling-card-art\/\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/games\/call-of-duty\/call-of-duty-black-ops-7-under-fire-for-using-what-sure-looks-like-ai-generated-studio-ghibli-style-calling-card-art\/\" rel=\"nofollow noopener\">Call of Duty<\/a> and <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/games\/fps\/battlefield-6-fans-suspect-ea-used-generative-ai-in-a-cosmetics-pack-for-the-shooter-i-would-literally-prefer-to-have-no-sticker-than-some-low-quality-ai-generated-garbage\/\" target=\"_blank\" data-url=\"https:\/\/www.pcgamer.com\/games\/fps\/battlefield-6-fans-suspect-ea-used-generative-ai-in-a-cosmetics-pack-for-the-shooter-i-would-literally-prefer-to-have-no-sticker-than-some-low-quality-ai-generated-garbage\/\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/games\/fps\/battlefield-6-fans-suspect-ea-used-generative-ai-in-a-cosmetics-pack-for-the-shooter-i-would-literally-prefer-to-have-no-sticker-than-some-low-quality-ai-generated-garbage\/\" rel=\"nofollow noopener\">Battlefield 6<\/a> have been accused of using it, both <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/games\/rpg\/indie-game-awards-pulls-two-awards-from-clair-obscur-over-generative-ai-use-we-have-a-hard-stance-against-gen-ai-in-videogames\/\" target=\"_blank\" data-url=\"https:\/\/www.pcgamer.com\/games\/rpg\/indie-game-awards-pulls-two-awards-from-clair-obscur-over-generative-ai-use-we-have-a-hard-stance-against-gen-ai-in-videogames\/\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/games\/rpg\/indie-game-awards-pulls-two-awards-from-clair-obscur-over-generative-ai-use-we-have-a-hard-stance-against-gen-ai-in-videogames\/\" rel=\"nofollow noopener\">Clair Obscur: Expedition 33<\/a> and the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/games\/city-builder\/ubisoft-touches-up-ai-art-placeholder-that-slipped-into-anno-117-but-fans-are-not-happy-it-was-there-to-begin-with-of-all-the-video-games-not-anno\/\" target=\"_blank\" data-url=\"https:\/\/www.pcgamer.com\/games\/city-builder\/ubisoft-touches-up-ai-art-placeholder-that-slipped-into-anno-117-but-fans-are-not-happy-it-was-there-to-begin-with-of-all-the-video-games-not-anno\/\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/games\/city-builder\/ubisoft-touches-up-ai-art-placeholder-that-slipped-into-anno-117-but-fans-are-not-happy-it-was-there-to-begin-with-of-all-the-video-games-not-anno\/\" rel=\"nofollow noopener\">latest Anno game<\/a> mistakenly included AI-generated assets in the final product, and just last week Nvidia revealed <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/software\/ai\/dlss-5-clearly-overwrites-game-characters-with-ai-beauty-standards-but-nvidia-says-devs-have-artistic-control\/\" target=\"_blank\" data-url=\"https:\/\/www.pcgamer.com\/software\/ai\/dlss-5-clearly-overwrites-game-characters-with-ai-beauty-standards-but-nvidia-says-devs-have-artistic-control\/\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/software\/ai\/dlss-5-clearly-overwrites-game-characters-with-ai-beauty-standards-but-nvidia-says-devs-have-artistic-control\/\" rel=\"nofollow noopener\">DLSS 5, which slaps an AI beautification filter over everything<\/a>.<\/p>\n<p>Next in line was <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/games\/action\/crimson-desert-guide\/\" target=\"_blank\" data-url=\"https:\/\/www.pcgamer.com\/games\/action\/crimson-desert-guide\/\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/games\/action\/crimson-desert-guide\/\" rel=\"nofollow noopener\">Crimson Desert<\/a>, when eagle-eyed players noticed what seemed to be AI artwork strewn across the game in tapestries and some 2D visual props. <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/games\/rpg\/crimson-desert-team-apologizes-after-players-find-ai-art-in-the-game-our-intention-has-always-been-for-any-such-assets-to-be-replaced\/\" target=\"_blank\" data-url=\"https:\/\/www.pcgamer.com\/games\/rpg\/crimson-desert-team-apologizes-after-players-find-ai-art-in-the-game-our-intention-has-always-been-for-any-such-assets-to-be-replaced\/\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/games\/rpg\/crimson-desert-team-apologizes-after-players-find-ai-art-in-the-game-our-intention-has-always-been-for-any-such-assets-to-be-replaced\/\" rel=\"nofollow noopener\">Developer Pearl Abyss quickly apologised to fans<\/a>. As it turns out, Pearl Abyss committed the classic blunder of using generative AI tools &#8220;as part of early-stage iteration&#8221; to make various assets, but they were mistakenly not replaced by launch. It&#8217;s the same hot water Sandfall and <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/tag\/ubisoft\/\" data-auto-tag-linker=\"true\" data-url=\"https:\/\/www.pcgamer.com\/tag\/ubisoft\/\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/tag\/ubisoft\/\" rel=\"nofollow noopener\" target=\"_blank\">Ubisoft<\/a> found themselves in with Expedition 33 and Anno 117, respectively, with a very similar rationale.<\/p>\n<p lang=\"en\" dir=\"ltr\">Why apologize? AI, in one form or another, will be in every single video game. I don&#8217;t get why devs feel the need to bend over for the few folks who can&#8217;t accept the reality that AI will be in every single thing &#8211; from video games to your fridge (it already is). Man up.<a href=\"https:\/\/twitter.com\/cantworkitout\/status\/2035734396087468387\" data-url=\"https:\/\/twitter.com\/cantworkitout\/status\/2035734396087468387\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" rel=\"nofollow noopener\">March 22, 2026<\/a><\/p>\n<p><a id=\"elk-seasonal\" class=\"paywall\" aria-hidden=\"true\"\/><\/p>\n<p id=\"2da3794d-6eff-499a-bfc3-6d3f515f0e7f-0\">But Pearl Abyss has already apologised so what more needs to be said? In comes former Blizzard president Mike Ybarra to dredge it all back up: &#8220;Why apologize? AI, in one form or another, will be in every single video game. I don&#8217;t get why devs feel the need to bend over for the few folks who can&#8217;t accept the reality that AI will be in every single thing\u2014from video games to your fridge (it already is).&#8221;<\/p>\n<p>Article continues below <\/p>\n<p>            You may like<\/p>\n<p>Ybarra closes by saying gamers need to &#8220;Man up.&#8221;<\/p>\n<p>Will AI be even more present in game design and development in the future? Unfortunately I don&#8217;t doubt it\u2014<a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/gaming-industry\/square-enix-aims-to-have-ai-doing-70-percent-of-its-qa-work-by-the-end-of-2027-which-seems-like-itd-be-hard-to-achieve-without-laying-off-most-of-your-qa-workers\/\" target=\"_blank\" data-url=\"https:\/\/www.pcgamer.com\/gaming-industry\/square-enix-aims-to-have-ai-doing-70-percent-of-its-qa-work-by-the-end-of-2027-which-seems-like-itd-be-hard-to-achieve-without-laying-off-most-of-your-qa-workers\/\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/gaming-industry\/square-enix-aims-to-have-ai-doing-70-percent-of-its-qa-work-by-the-end-of-2027-which-seems-like-itd-be-hard-to-achieve-without-laying-off-most-of-your-qa-workers\/\" rel=\"nofollow noopener\">Square Enix aims to have AI handle 70% of QA by 2027<\/a>, and <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/gaming-industry\/game-development\/as-ubisoft-struggles-to-get-games-out-the-door-its-investing-even-more-into-generative-ai\/\" target=\"_blank\" data-url=\"https:\/\/www.pcgamer.com\/gaming-industry\/game-development\/as-ubisoft-struggles-to-get-games-out-the-door-its-investing-even-more-into-generative-ai\/\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/gaming-industry\/game-development\/as-ubisoft-struggles-to-get-games-out-the-door-its-investing-even-more-into-generative-ai\/\" rel=\"nofollow noopener\">Ubisoft is investing more into generative AI tools<\/a>, to name a few examples.<\/p>\n<p>Should AI be in every video game? I, for one, would rather it isn&#8217;t. The AI assets that were discovered in Crimson Desert, for example, were paintings of horrifically mutated people and horses. In other words, what one might call &#8216;AI slop&#8217;, and not assets fit for the final game\u2014which is why Pearl Abyss apologised for not disclosing its use of AI and is replacing the assets.<\/p>\n<p>While Ybarra doesn&#8217;t put much stock in developers needing to declare AI use on platforms like Steam, a recent industry survey found that <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/software\/ai\/major-industry-survey-finds-that-surprise-surprise-9-10-game-devs-think-generative-ai-use-should-be-more-fully-disclosed-on-steam\/\" target=\"_blank\" data-url=\"https:\/\/www.pcgamer.com\/software\/ai\/major-industry-survey-finds-that-surprise-surprise-9-10-game-devs-think-generative-ai-use-should-be-more-fully-disclosed-on-steam\/\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/software\/ai\/major-industry-survey-finds-that-surprise-surprise-9-10-game-devs-think-generative-ai-use-should-be-more-fully-disclosed-on-steam\/\" rel=\"nofollow noopener\">9\/10 game devs think generative AI use should be more fully disclosed<\/a>. I think that says enough.<\/p>\n<p class=\"newsletter-form__strapline\">Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.<\/p>\n<p><a id=\"elk-collectionwidget-8c3681799fbea7a897ca895b8ebc5313\" class=\"paywall\" aria-hidden=\"true\"\/><a id=\"elk-b48e6e67-4c0b-4f9e-b903-ff41f2c5c5a8\" class=\"paywall\" aria-hidden=\"true\"\/><br \/>\n<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"AI is increasingly creeping its way into gaming, and it&#8217;s been the cause of a fair few blunders&hellip;\n","protected":false},"author":2,"featured_media":492034,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":{"0":"post-492033","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-technology","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/492033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=492033"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/492033\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/492034"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=492033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=492033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=492033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}