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Play Brightcove video<\/p>\nPlay Brightcove video<\/p>\n
The advert used an AI-generated video and voice-over to claim the puppy was so realistic it could “fool a veterinarian”, report ITV News’ Consumer Editor Chris Choi and producer Olivia Mustafa<\/p>\n
An AI video advert for a \u201csmart robotic puppy\u201d which claims to be capable of sitting on command and responding to its owner\u2019s voice has been ruled \u201cmisleading\u201d by the advertising watchdog.<\/p>\n
ITV News has uncovered a number of similar social media<\/a> posts for different products, which use elaborate AI videos and pictures promising high quality items – only for the real thing to look very different.<\/p>\n We found AI-generated images and videos on social media promoting the product, known online as \u201cWuffy\u201d, \u201cWiggy\u201d or \u201cWaggy\u201d, all promising a high-tech toy which behaves like a real dog.<\/p>\n The videos use AI animation to give the toy a realistic look, with one video showing the toy walking out of the packaging with the kind of motion you\u2019d associate with a real puppy.<\/p>\n But customers have been left disappointed when what arrives turns out to be a cheap toy – with none of the advanced features promised by the videos online.<\/p>\n Laura Merriman, from Rhondda Cynon Taff, ordered two Wuffy dogs priced at \u00a312.99 from TikTok<\/a> Shop after seeing an video advert on the app.<\/p>\n Laura Merriman bought two Wuffy products from TikTok Shop. Credit: TikTok<\/p>\n \u201cThey were advertising these robotic dogs walking, barking at the kids, interacting with them. I thought, these are perfect, this is exactly what I want,\u201d she said.<\/p>\n When the products arrived, she was shocked by the reality.<\/p>\n \u201cThey were not even the same colour, not the same shape, everything was completely different,\u201d she said. \u201cIt was very disappointing. These weren\u2019t the AI robotic dogs that I thought they could have been.\u201d<\/p>\n After finding a number of complaints about the quality of the product online, we bought it from TikTok Shop – and found out for ourselves why customers felt so let down.<\/p>\n Wuffy didn\u2019t behave like a real puppy, or respond to voice commands. All it could do was move backwards and forwards, and squeak.<\/p>\n Laura was refunded, but ITV News has spoken to customers who bought the product from different websites who are still trying to get their money back.<\/p>\n The TikTok Shop listing featured an AI images of dogs. Credit: ITV News<\/p>\n The Wuffy video banned by the Advertising Standards Authority (ASA) was a paid-for advert hosted on Facebook<\/a>, after a number of complaints triggered an investigation.<\/p>\n Jessica Tye, Regulatory Projects Manager at the ASA, told us: \u201cThe company was advertising this product in a way that was completely misleading to people, and it\u2019s understandable that people who bought this toy were hugely disappointed.\u201d<\/p>\n