{"id":499919,"date":"2026-03-28T10:39:08","date_gmt":"2026-03-28T10:39:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/499919\/"},"modified":"2026-03-28T10:39:08","modified_gmt":"2026-03-28T10:39:08","slug":"hibs-losses-not-sustainable-says-chief-executive-dan-barlaser","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/499919\/","title":{"rendered":"Hibs losses not sustainable, says chief executive Dan Barlaser"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The club is also exploring ways to increase matchday income, including the potential to allocate more South Stand tickets to away supporters when Celtic and Rangers visit Easter Road.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Barnett insists no decision will be made without consulting Hibernian supporters.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Hibs estimate that unfilled seats in the South Stand could cost between \u00a3150,000 and \u00a3200,000 per year.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;We&#8217;ve been open about the balance between principle and revenue,&#8221; he said. &#8220;We&#8217;re working with fans to decide the best approach.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;We would always prefer to fill those seats with our own supporters, but we also have to consider the financial impact.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Hibs have, however, opted to freeze season ticket prices for next season, despite the potential to generate additional income.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;We want to keep football accessible and reward loyalty,&#8221; Barnett added. &#8220;We broke our season ticket record last year and sales are already ahead of that pace again.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;My preference is to grow revenue in other ways rather than increasing prices for our supporters.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"The club is also exploring ways to increase matchday income, including the potential to allocate more South Stand&hellip;\n","protected":false},"author":2,"featured_media":499920,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[218,101,56,54,55],"class_list":["post-499919","post","type-post","status-publish","format-standard","has-post-thumbnail","category-football","tag-football","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/499919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=499919"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/499919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/499920"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=499919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=499919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=499919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}