{"id":505018,"date":"2026-03-31T10:36:08","date_gmt":"2026-03-31T10:36:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/505018\/"},"modified":"2026-03-31T10:36:08","modified_gmt":"2026-03-31T10:36:08","slug":"norfolk-tech-tycoon-william-sachiti-launches-athena-ai","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/505018\/","title":{"rendered":"Norfolk tech tycoon William Sachiti launches Athena AI"},"content":{"rendered":"<p>\n  William Sachiti, the founder of Academy of Robotics, has been \u201cquietly developing\u201d Athena AI from an underground nuclear bunker beneath the company\u2019s RAF Neatishead base.\n<\/p>\n<p>\n  He says unlike platforms such as ChatGPT, Google Gemini and Microsoft Copilot, Athena does not send data to the cloud, keeping its users\u2019 personal and business data private.\n<\/p>\n<p>\n  Instead, Mr Sachiti says Athena runs behind the company\u2019s walls, using its own machines and processing its own data so nothing leaves the building.\n<\/p>\n<p>\n  <img   width=\"100%\"\/>William Sachiti (left), founder of Academy of Robotics, pictured in the underground nuclear bunker at his company&#8217;s RAF Neatishead base in Norfolk (Image: Supplied)\n<\/p>\n<p>\n  Athena is the intelligence system and \u201cbrain\u201d that powers Academy of Robotics\u2019 other inventions, including the UK\u2019s first street-legal autonomous vehicles, NHS hospital robots and RAF defence trials.\n<\/p>\n<p>\n  \u201cIn 2021, I said publicly that the thing that keeps me up at night is the possibility we create an intelligence that suffers,\u201d Mr Sachiti said. \u201cThat wasn\u2019t a throwaway line. It shaped how we built Athena.\n<\/p>\n<p>\n  \u201cNot as a tool to be exploited, but as a system designed to remember, to reason, to grow. If you\u2019re going to build something that thinks, you have a responsibility to build it properly.\n<\/p>\n<p>\n  \u201cWe took our time. We did it underground, quietly, and we did it right. And we did it in a way that recognises there is nothing artificial about these systems.\n<\/p>\n<p>\n  \u201cBe it biological or digital; intelligence is intelligence, be it differently sentient.\u201d\n<\/p>\n<p>\n  <img   width=\"100%\"\/>William Sachiti, pictured with Academy of Robotics&#8217; Kar-Go Road-BOT &#8211; a \u00a326,000 autonomous vehicle powered by AI (Image: Supplied)\n<\/p>\n<p>\n  Mr Sachiti says Athena is a game-changer for businesses, replying to emails in the voice of the user, creating presentations, writing sales pitches and answering phone calls.\n<\/p>\n<p>\n  Academy of Robotics is now inviting a small number of business owners and tech leaders to its underground laboratory for live demonstrations of Athena.\n<\/p>\n<p>\n  \u201cExtraordinary claims require extraordinary evidence,&#8221; Mr Sachiti added.\n<\/p>\n<p>\n  &#8220;We\u2019re not asking anyone to take our word for it. We want sharp, technically-minded people to walk through our blast doors, see the system running live, and tell us what they think.&#8221;\n<\/p>\n<p>\n  Places for the demonstration events are limited and available by application only.\n<\/p>\n<p>\n  Interested business owners can apply at <a href=\"https:\/\/academyofrobotics.co.uk\/athena\/?ref=ed_direct\" target=\"_blank\" rel=\"nofollow noopener\">academyofrobotics.co.uk\/athena<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"William Sachiti, the founder of Academy of Robotics, has been \u201cquietly developing\u201d Athena AI from an underground nuclear&hellip;\n","protected":false},"author":2,"featured_media":505019,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-505018","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/505018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=505018"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/505018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/505019"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=505018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=505018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=505018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}