{"id":505450,"date":"2026-03-31T16:08:07","date_gmt":"2026-03-31T16:08:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/505450\/"},"modified":"2026-03-31T16:08:07","modified_gmt":"2026-03-31T16:08:07","slug":"sainsburys-backs-2500-uk-farms-with-long-term-contracts","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/505450\/","title":{"rendered":"Sainsbury\u2019s backs 2,500 UK farms with long-term contracts"},"content":{"rendered":"<p>\u00a35B investment aims to secure supply amid rising pressures<\/p>\n<p>                    <img decoding=\"async\" src=\"https:\/\/www.thepigsite.com\/assets\/svg\/feathericons\/calendar.svg\" class=\"feather-icon pe-2\" alt=\"calendar icon\"\/> 31 March 2026<\/p>\n<p>                                    <img decoding=\"async\" src=\"https:\/\/www.thepigsite.com\/assets\/svg\/feathericons\/clock.svg\" class=\"feather-icon pe-2\" alt=\"clock icon\"\/><br \/>\n                    1 minute read<\/p>\n<p>British supermarket group Sainsbury&#8217;s will back more than 2,500 UK farms with long\u2011term contracts by 2027, representing over 5 billion pounds ($6.60 billion) of committed investment, <a href=\"https:\/\/www.reuters.com\/world\/uk\/uk-supermarket-sainsburys-commits-5-billion-pounds-long-term-farming-deals-2026-03-31\/#:~:text=LONDON%2C%20March%2031%20(Reuters),investment%2C%20it%20said%20on%20Tuesday.\" rel=\"nofollow noopener\" target=\"_blank\">Reuters reported<\/a>, citing the company on Tuesday.<\/p>\n<p>Sainsbury&#8217;s said the expanded model will secure key products, including milk, carrots, mushrooms and chicken, providing security of supply at a time when operating costs, climate pressures and global instability continue to impact farmers.<\/p>\n<p>On Tuesday, Sainsbury&#8217;s expanded its long-term partnership model to 62 British berry farms, agreeing five new five-year contracts with Angus Soft Fruit, Chambers, Soft Fruits Direct, J.O. Sims and Dyson Farming.<\/p>\n<p>Similar commitments are already in place across categories including pork, poultry and dairy.<\/p>\n<p>By the end of 2026, 60% of Sainsbury&#8217;s own brand suppliers of fresh produce, dairy, meat, fish and poultry will be in long-term agreements of over five years.<\/p>\n<p>Sainsbury&#8217;s has a UK grocery market share of 15.6% and is Britain&#8217;s second largest supermarket group after Tesco.<\/p>\n<p>($1 = 0.7579 pounds)<\/p>\n","protected":false},"excerpt":{"rendered":"\u00a35B investment aims to secure supply amid rising pressures 31 March 2026 1 minute read British supermarket group&hellip;\n","protected":false},"author":2,"featured_media":505451,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[59,57,58,50,56,54,55],"class_list":{"0":"post-505450","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-united-kingdom","8":"tag-gb","9":"tag-great-britain","10":"tag-greatbritain","11":"tag-news","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/505450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=505450"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/505450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/505451"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=505450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=505450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=505450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}