{"id":506880,"date":"2026-04-01T10:08:19","date_gmt":"2026-04-01T10:08:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/506880\/"},"modified":"2026-04-01T10:08:19","modified_gmt":"2026-04-01T10:08:19","slug":"the-best-april-fools-day-jokes-from-brands-including-heinz-and-ryanair","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/506880\/","title":{"rendered":"The best April Fools\u2019 Day jokes from brands \u2014 including Heinz and Ryanair"},"content":{"rendered":"<p>\t\t<img fetchpriority=\"high\" width=\"646\" height=\"339\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/SEI_291622217-c0cd.jpg\" class=\"article-image wp-image-27788120\" alt=\"April Fools' joke products including a Terry's Chocolate phone case, Matcha Heinz Mayo and more\" decoding=\"sync\"\/><br \/>\n\t\tDon\u2019t get caught out today! (Picture: Metro\/Babybel\/Terry\u2019s\/Heinz\/Warburtons)<\/p>\n<p>It\u2019s April 1, so I hope you\u2019ve braced yourself for what you\u2019re going to see on <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/tag\/social-media\/\" data-track=\"inline-tag-auto-link_article\" rel=\"nofollow noopener\" target=\"_blank\">social media<\/a>.<\/p>\n<p>For the next 24 hours, you\u2019ll have to second-guess every post you see, as it\u2019s likely nothing more than an<a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/tag\/april-fools-day\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> April Fools\u2019 joke.<\/a><\/p>\n<p>The biggest brands out there will be pulling a fast one over on you, making fake announcements and showcasing products that don\u2019t exist, leaving you desperately trying to work out what\u2019s real and what\u2019s not.<\/p>\n<p>Several silly pranks have already been shared, from the launch of the first-ever chocolate <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2026\/01\/14\/major-change-coming-iconic-babybel-packaging-first-time-years-26287249\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Babybel cheese<\/a>, to <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/tag\/heathrow-airport\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Heathrow<\/a> Express and PureGym joining forces on a \u2018training train\u2019, and Dyson teasing an AirWrap for your pampered pooch or pony.\u00a0<\/p>\n<p>And honestly, we wouldn\u2019t be mad if some of these did exist, but sadly, they\u2019re all hoaxes.<\/p>\n<p>Before you fall for any of them, here\u2019s a look at some of the best jokes of 2026 we\u2019ve seen so far\u2026<\/p>\n<p>The Heathrow Express Training Train<\/p>\n<p>\t\t<img width=\"646\" height=\"431\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/12463_Heathrow_HEX_April-Fools90-7a01.jpg\" class=\"article-image wp-image-27792158\" alt=\"The Heathrow Express Training Train\" decoding=\"async\" loading=\"lazy\"\/><br \/>\n\t\tWhy would you want to simply rest on the train? (Picture: Heathrow Express x PureGym)<\/p>\n<p>All aboard! This one is a spoof collab between Heathrow Express and PureGym, who have unveiled the UK\u2019s first ever \u2018training train\u2019.<\/p>\n<p>This is a 15-minute service which transforms the trip from Paddington to Heathrow into a \u2018high-energy fitness experience, giving passengers the chance to stretch, squat and sweat their way to the terminal\u2019.<\/p>\n<p>During this fictional journey, PureGym personal trainers will be on hand to help passengers with a whistle-stop workout, with \u2018overhead locker lifts\u2019, \u2018luggage lunges\u2019, \u2018passport pocket squats\u2019, and \u2018gate sprint drills\u2019.<\/p>\n<p>The concept is designed to make \u2018every minute count\u2019 as why sit back and simply relax when you could be curling your way to your flight check-in?<\/p>\n<p>Kolin the Katerpillar <\/p>\n<p>We\u2019ve all seen the rivalry between M&amp;S and Aldi over Colin and Cuthbert, but for April Fools\u2019 Day, Krispy Kreme is entering the chat.<\/p>\n<p>The doughnut brand shared a look at their own Kolin the Katerpillar cake, made from mini Original Glazed doughnuts and covered in chocolate.<\/p>\n<p>\u2018We\u2019ve done our research and found that doughnuts go down better than cake, so we thought we would make something familiar yet far more tasty for a celebratory treat,\u2019 the brand wrote on Instagram.<\/p>\n<p>And fans are clearly on board, with many saying \u2018I feel we need it\u2019, \u2018give me 10\u2019 and \u2018I would buy this in a heartbeat\u2019.<\/p>\n<p>Warburton\u2019s Crust &amp; Curl<\/p>\n<p>\t\t<img width=\"646\" height=\"669\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/Only_Curls_x_Warburtons_Final_Product_Shot_1-5c0f-e1774990281326.jpg\" class=\"article-image wp-image-27792085\" alt=\"Warburtons and Only Curls April Fools' product\" decoding=\"async\" loading=\"lazy\"\/><br \/>\n\t\tThey do say crusts will make your hair curly\u2026 (Picture: Warburtons)<\/p>\n<p>Two big brands, Warburtons and Only Curls, came together to create a (very fake) limited-edition product known as Crust &amp; Curl Defining Gel.<\/p>\n<p>The inspo? That age-old adage that eating crusts will make your hair curly.<\/p>\n<p>The gel is said to smell like a bakery, with the scent of warm toast and Sunday mornings, and is designed to \u2018create a strong cast, enhance curl definition and add soft volume\u2019.\u00a0<\/p>\n<p>Terry\u2019s Emergency Segment<\/p>\n<p>\t\t<img width=\"646\" height=\"363\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/Terrys_Emergency_Segment_Phone_Case_-_March_26-96de.jpg\" class=\"article-image wp-image-27792334\" alt=\"The Terry's Chocolate Emergency Segment Phone Case\" decoding=\"async\" loading=\"lazy\"\/><br \/>\n\t\tWould you buy this? (Picture: Terry\u2019s Chocolate)<\/p>\n<p>You\u2019ve likely seen the viral Rhode <a data-ico=\"hyperlink-article\" data-track=\"inline-tag-auto-link_article\" href=\"https:\/\/metro.co.uk\/tag\/smartphones\/\" rel=\"nofollow noopener\" target=\"_blank\">phone<\/a> case, which can hold a lip gloss\u2026 well, Terry\u2019s Chocolate is putting their own spin on it for April 1.<\/p>\n<p>The Emergency Segment Phone Case is their most \u2018iconic and unexpected innovation\u2019, which is described as the world\u2019s first phone case designed to carry chocolate.<\/p>\n<p>The blue and orange case houses one segment of Chocolate Orange, meaning that you\u2019ll never be caught without your fave choc. <\/p>\n<p>And in case you were wondering, yes, the phone case does have \u2018anti-heat-proof-hyrdro-technology\u2019 to keep the chocolate from melting, no matter what.<\/p>\n<p>Dyson\u2019s Airwrap Fur\u00a0<\/p>\n<p>\t\t<img width=\"646\" height=\"846\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/Dyson_April_Fools_103012_9_16_noVO_TITLE_v001.00_00_05_11.Still004-a49c-e1775031410749.png\" class=\"article-image wp-image-27792295\" alt=\"A poster for Dyson pets\" decoding=\"async\" loading=\"lazy\"\/><br \/>\n\t\tThat\u2019s one pampered pooch (Picture: Dyson)<\/p>\n<p>Dyson very cleverly started teasing its <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/tag\/april-fools-day\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">April Fools<\/a>\u2019 joke ahead of time, making it look like they were launching something that would give you a luscious head of hair.<\/p>\n<p>But what you couldn\u2019t tell is that the photo they posted was actually of a dog\u2026<\/p>\n<p>The brand took to social to share a look at its \u2018boldest\u2019 launch to date, designed not for humans, but for our fluffier companions, with a whole (not real) range to help pets get glam.<\/p>\n<p>The selection includes The Airwrap Fur for cats, The Airstrait Mane+Tail for horses, The Airwrap Top Coat for canines, and The Supersonic Dapper for \u2018dailling up the volume on poodle curls\u2019.<\/p>\n<p>Asda\u2019s adult trolley seats<\/p>\n<p>\t\t<img width=\"646\" height=\"363\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/ASDA-Adult-Sized-Trolley-2-0338.jpeg\" class=\"article-image wp-image-27792433\" alt=\"Asda's design for an adult trolley seat\" decoding=\"async\" loading=\"lazy\"\/><br \/>\n\t\tFor the shopper who needs a break (Picture: Asda)<\/p>\n<p>Some people love doing the grocery shopping, while others detest it.<\/p>\n<p>If you fall into the latter category, you might want <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/tag\/asda\/\" data-track=\"inline-tag-auto-link_article\" rel=\"nofollow noopener\" target=\"_blank\">Asda<\/a>\u2019s April Fools\u2019 joke to become a reality.<\/p>\n<p>The <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/tag\/supermarkets\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">supermarket<\/a> chain has revealed mock-ups for adult-sized trolley seats, which are quite literally an entire reclining armchair built into a trolley, complete with drink and snack holders, of course.<\/p>\n<p>The retailer claims they\u2019ll be rolling out in stores ahead of the big Christmas shop, but we won\u2019t hold our breath\u2026<\/p>\n<p>Jammie Dodger Middles<\/p>\n<p>Another item people would probably pay good money for is Jammie Dodger Middles, known as Dodger Hearts.<\/p>\n<p>Ever wondered where the shortcake biscuit cut-outs from a Jammie Dodger go? Well on April 1, you can buy a bag of them to enjoy the \u2018missing piece\u2019 as a snack in its own right.<\/p>\n<p>Scott Perry, Chief\u00a0Marketing\u00a0Officer at\u00a0FBC\u00a0said: \u2018Jammie\u00a0Dodgers have been missing a biscuit heart since\u00a01960, so we thought\u00a0we\u2019d\u00a0bring a bit of extra biscuit love to\u00a0our\u00a0loyal brand fans.\u2019<\/p>\n<p>Let Them Cook\u2026<\/p>\n<p>\t\t<img width=\"646\" height=\"341\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/Let-Them-Cook-9bc0.jpg\" class=\"article-image wp-image-27792436\" alt=\"Let them cook advert from Royal Albert Hall\" decoding=\"async\" loading=\"lazy\"\/><br \/>\n\t\tWhich event are you getting tickets for? (Picture: Royal Albert Hall)<\/p>\n<p>The Royal Albert Hall really wants to get Gen Z\u2019s attention, so they\u2019ve announced a new season of events, entitled Let Them Cook. <\/p>\n<p>This will include a looksmaxxing contest (supposedly hosted by <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/tag\/eamonn-holmes\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Eamonn Holmes<\/a>), as well as Doomscrolling in Concert and Aura Farming in Hyde Park. <\/p>\n<p>Ryanair\u2019s end of an era<\/p>\n<p>The budget airline is known for being jovial and often pokes fun at itself, but in a post online ahead of April 1, it seemed this was all coming to an end.<\/p>\n<p>The brand shared a statement claiming they would \u2018shift <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/tag\/ryanair\/\" data-track=\"inline-tag-auto-link_article\" rel=\"nofollow noopener\" target=\"_blank\">Ryanair<\/a>\u2019s communication style and tone of voice\u2019.<\/p>\n<p>They added: \u2018From now on, we will be adopting a more corporate and professional approach in our communications. Thank you for the last few years.\u2019<\/p>\n<p>We\u2019ll see how long this lasts\u2026<\/p>\n<p>The Great British Detective Show<\/p>\n<p>The one and only Nigella Lawson shared a cheeky snap of her and new Bake Off co-star Paul Hollywood, joking that instead of joining GBBO, they were actually teaming up for a crime show.<\/p>\n<p>Her caption read: \u2018I know you were lead to believe that I would be joining Paul Hollywood on Bake Off, but, as you can clearly see, we are in fact a hard-bitten, seen-it-all detective (PH) and a lugubrious forensic pathologist (NL) solving cirmes in the Ruhr Valley.\u2019<\/p>\n<p>Choccybel<\/p>\n<p>\t\t<img width=\"646\" height=\"503\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/Choccybel_-_April_2026-d71f-e1774992210930.png\" class=\"article-image wp-image-27792449\" alt=\"Choccybel\" decoding=\"async\" loading=\"lazy\"\/><br \/>\n\t\t(Picture: Babybel)<\/p>\n<p>Chocolate and cheese? Together? It\u2019s a yes from Babybel, apparently.<\/p>\n<p>The iconic cheese brand has teamed up with Monty Bojangles to reimagine the iconic snack in chocolate form.<\/p>\n<p>The peelable cheese has a cocoa-dusted truffle exterior and was reportedly developed over 18 months by a team of flavour specialists and \u2018peel engineers\u2019.<\/p>\n<p>Maldon Salted Caramel<\/p>\n<p>Maldon Seal Salt flakes are a bit of a cult kitchen cupboard item, IYKYK.<\/p>\n<p>So any new variation is bound to send foodies wild, and this spoof one did the trick.<\/p>\n<p>According to the brand, these would see the iconic flakes \u2018gently infused wiht rich caramel for a sweet-salted crunch\u2019 that would be ideal for sprinkling over warm cookies, pies, or even adding to a morning coffee.<\/p>\n<p>In the comments Brits begged Maldon to \u2018make this for real\u2019, saying it would be \u2018amazing\u2019, and would \u2018slap\u2019.<\/p>\n<p>Pot Noodle Pizza<\/p>\n<p>\t\t<img width=\"646\" height=\"808\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/Pot-Noodle-x-Dominos-b164.jpg\" class=\"article-image wp-image-27802324\" alt=\"A Pot Noodle Stuffed Crust Pizza from Domino's for April Fools' Day\" decoding=\"async\" loading=\"lazy\"\/><br \/>\n\t\tThe best of both worlds? (Picture: Jodie Longdon)<\/p>\n<p>Can\u2019t decide between a Pot Noodle or a Domino\u2019s for dinner? Well you wouldn\u2019t have to worry if this prank was real.<\/p>\n<p>The two brands have teamed up to create a twist on your favourites \u2013 the Pot Noodle Stuffed Crust Pizza.<\/p>\n<p>The wacky food item reimagines the chicken and mushroom pizza, featuring chicken and mushroom noodles and the classic seasoning. <\/p>\n<p>Heinz Matcha Mayo<\/p>\n<p>\t\t<img width=\"646\" height=\"571\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/Matcha_Mayo-db51-e1775031473212.jpg\" class=\"article-image wp-image-27792440\" alt=\"Heinz Matcha Mayo\" decoding=\"async\" loading=\"lazy\"\/><br \/>\n\t\tWould you try this? (Picture: Heinz)<\/p>\n<p>Heinz never fails to create a weird and wonderful product for April Fools\u2019, and this year they\u2019ve made something that some people might actually want to try\u2026 Matcha Mayo.<\/p>\n<p>Teaming up with PerfectTed, the bold green twist on a classic sees classic Heinz mayonnaise mixed with the earthy, vibrant flavour of matcha.<\/p>\n<p class=\"\">Do you have a story to share?<\/p>\n<p class=\"\">Get in touch by emailing <a href=\"https:\/\/metro.co.uk\/2026\/04\/01\/best-april-fools-day-jokes-brands-including-heinz-ryanair-27787431\/mailto:MetroLifestyleTeam@Metro.co.uk\" rel=\"nofollow noopener\" target=\"_blank\">MetroLifestyleTeam@Metro.co.uk<\/a>.<\/p>\n<p class=\"metro-more-link\">Arrow<br \/>\nMORE: <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2026\/04\/01\/cadbury-confirms-shocking-change-crunchie-easter-egg-leaving-chocolate-fans-fuming-27801293\/?ico=more_text_links\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Cadbury confirms \u2018shocking\u2019 change to Crunchie Easter egg leaving chocolate fans fuming<\/a><\/p>\n<p class=\"metro-more-link\">Arrow<br \/>\nMORE: <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2026\/04\/01\/bbc-viewers-convinced-over-the-top-carol-kirkwood-tribute-april-fools-joke-27799910\/?ico=more_text_links\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">BBC viewers are convinced \u2018over-the-top\u2019 Carol Kirkwood tribute is an April Fool\u2019s joke<\/a><\/p>\n<p class=\"metro-more-link\">Arrow<br \/>\nMORE: <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2026\/04\/01\/full-list-ryanair-easyjets-exciting-new-routes-major-uk-airports-27784506\/?ico=more_text_links\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Full list of Ryanair and easyJet\u2019s \u2018exciting\u2019 new routes from major UK airports<\/a><\/p>\n<p><a class=\"metro-button share-bar-comments\" data-vars-position=\"bottom\" href=\"#metro-comments-container\"><br \/>\n\t\t\tComment now<\/p>\n<p>\t\t\tComments<br \/>\n\t\t<\/a><a data-ico=\"hyperlink-article\" class=\"metro-button share-bar-preferred-source\" data-vars-position=\"bottom\" href=\"https:\/\/google.com\/preferences\/source?q=https:\/\/metro.co.uk\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n\t\t\t\tAdd Metro as a Preferred Source on Google<\/p>\n<p>\t\t\t\tAdd as preferred source<br \/>\n\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Don\u2019t get caught out today! (Picture: Metro\/Babybel\/Terry\u2019s\/Heinz\/Warburtons) It\u2019s April 1, so I hope you\u2019ve braced yourself for what&hellip;\n","protected":false},"author":2,"featured_media":506881,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[177784,724,84,2760,93649,59,655,2122,56,54,55],"class_list":{"0":"post-506880","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-april-fools-day","9":"tag-asda","10":"tag-business","11":"tag-chocolate","12":"tag-foodie","13":"tag-gb","14":"tag-lifestyle","15":"tag-ryanair","16":"tag-uk","17":"tag-united-kingdom","18":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/506880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=506880"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/506880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/506881"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=506880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=506880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=506880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}