{"id":508871,"date":"2026-04-02T12:04:13","date_gmt":"2026-04-02T12:04:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/508871\/"},"modified":"2026-04-02T12:04:13","modified_gmt":"2026-04-02T12:04:13","slug":"what-are-the-new-rules-on-automatic-subscription-renewals","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/508871\/","title":{"rendered":"What are the new rules on automatic subscription renewals?"},"content":{"rendered":"<p class=\"A8Lwr BVYCX\">The government has announced new rules to protect people from being stuck in subscriptions.<\/p>\n<p class=\"A8Lwr BVYCX\">It says the move will save a collective \u00a3400 million a year. <\/p>\n<p class=\"A8Lwr BVYCX\">ITV News explains what the new rules are and how you could be affected. <\/p>\n<p class=\"A8Lwr BVYCX\">What are the new rules?<\/p>\n<p class=\"A8Lwr BVYCX\">Companies offering subscriptions will have to send reminders before free or discounted trials end or before contracts of 12 months or more automatically renew.<\/p>\n<p class=\"A8Lwr BVYCX\">They will also have to allow people to easily cancel a subscription online if they originally signed up directly through the company, which should prevent lengthy waits on the phone to end a contract.<\/p>\n<p class=\"A8Lwr BVYCX\">There will be a 14-day cooling off period after a free or discounted trial ends, or when a contract renews for 12 months or longer.<\/p>\n<p class=\"A8Lwr BVYCX\">Which organisations are exempt?<\/p>\n<p class=\"A8Lwr BVYCX\">The new rules won&#8217;t apply to certain membership of charitable, cultural and heritage organisations because of &#8220;their role in preserving and providing access to locations and cultural collections&#8221;. <\/p>\n<p class=\"A8Lwr BVYCX\">When will the new rules apply?<\/p>\n<p class=\"A8Lwr BVYCX\">The new rules should come into place sometime next year.<\/p>\n<p class=\"A8Lwr BVYCX\">How many people will be affected?<\/p>\n<p class=\"A8Lwr BVYCX\">There are 155 million active subscriptions held by people across the UK, with almost 10 million of them believed to be unwanted, the government said.<\/p>\n<p class=\"A8Lwr BVYCX\">More than 3.5 million people are being \u201cquietly rolled\u201d from free or discounted trials into fully costed contracts, while another 1.3 million are caught out by unexpected autorenewals, it added.<\/p>\n<p class=\"A8Lwr BVYCX\">How much money will be saved?<\/p>\n<p class=\"A8Lwr BVYCX\">The government said the new rules could save people around \u00a314 a month on average per unwanted subscription, or almost \u00a3170 a year.<\/p>\n<p class=\"A8Lwr BVYCX\">Collectively, that adds up to \u00a3400 million a year.<\/p>\n<p class=\"A8Lwr BVYCX\">Why are these rules being introduced?<\/p>\n<p class=\"A8Lwr BVYCX\">Minister for Consumer Protection Kate Dearden said there&#8217;s &#8220;nothing more frustrating than seeing money you\u2019ve worked hard for, disappear from your account for a subscription you\u2019ve forgotten you had&#8221;.<\/p>\n<p class=\"A8Lwr BVYCX\">\u201cThese new rules will put consumers back in control of their money \u2013 making subscriptions clearer, fairer and far easier to cancel,\u201d she added. <\/p>\n<p class=\"A8Lwr BVYCX\">Subscribe free to<a class=\"qNUzV q7LZa\" href=\"https:\/\/itvnews.substack.com\/\" data-testid=\"fecp-link-anchor\" rel=\"nofollow noopener\" target=\"_blank\"> our weekly newsletter<\/a> for exclusive and original coverage from ITV News. Direct to your inbox every Friday morning.  <\/p>\n<p class=\"A8Lwr BVYCX\">So-called &#8220;subscription traps&#8221; can be &#8220;costly and wreak havoc&#8221; on finances, Which? head of consumer rights policy Sue Davies said.<\/p>\n<p class=\"A8Lwr BVYCX\">\u201cThe strengthening of subscription laws will be welcome news for those struggling with rising costs.<\/p>\n<p class=\"A8Lwr BVYCX\">\u201cThese new rules will help put consumers in the driving seat with proper transparency and protection.\u201d<\/p>\n<p class=\"A8Lwr BVYCX\">How can you avoid subscription traps in the meantime?<\/p>\n<p class=\"A8Lwr BVYCX\">Get Safe Online says subscription traps are particularly common with products such as slimming pills, health foods, pharmaceuticals and anti-aging products, but any company can use them.<\/p>\n<p class=\"A8Lwr BVYCX\">The online safety organisation recommends:<\/p>\n<p class=\"A8Lwr BVYCX\">Read the small print or terms and conditions carefully before entering into any agreement or making a purchase<\/p>\n<p class=\"A8Lwr BVYCX\">Make sure the terms and conditions box has not been pre-ticked<\/p>\n<p class=\"A8Lwr BVYCX\">If there is a limited timescale to cancel the agreement, make sure you do so before the due date if you want to cancel it<\/p>\n<p class=\"A8Lwr BVYCX\">Never provide bank details to companies with doing some research first<\/p>\n<p class=\"A8Lwr BVYCX\">Keep a copy of any advertisement (print it or take a screenshot) and keep a note of the webpage<\/p>\n<p class=\"A8Lwr BVYCX\">Remember you will have a better chance or cancelling subscriptions or getting a refund if the company is UK-based<\/p>\n<p class=\"A8Lwr BVYCX\">Check your bank statements regularly for unexpected payments<\/p>\n<p class=\"A8Lwr BVYCX\">If you have been the victim of a subscription trap you can find more help at <a class=\"qNUzV q7LZa\" href=\"https:\/\/www.getsafeonline.org\/personal\/articles\/subscription-traps\/\" data-testid=\"fecp-link-anchor\" rel=\"nofollow noopener\" target=\"_blank\">Get Safe Online<\/a> or by contacting <a class=\"qNUzV q7LZa\" href=\"https:\/\/www.reportfraud.police.uk\/\" data-testid=\"fecp-link-anchor\" rel=\"nofollow noopener\" target=\"_blank\">Action Fraud<\/a>.<\/p>\n<p class=\"A8Lwr BVYCX\">Have you heard our podcast Talking Politics? Tom and Robert dig into the biggest issues dominating the political agenda in every episode\u2026\u00a0<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"The government has announced new rules to protect people from being stuck in subscriptions. It says the move&hellip;\n","protected":false},"author":2,"featured_media":508872,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[96,391,56,54,55],"class_list":["post-508871","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-entertainment","tag-tv","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/508871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=508871"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/508871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/508872"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=508871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=508871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=508871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}