{"id":513240,"date":"2026-04-04T22:27:09","date_gmt":"2026-04-04T22:27:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/513240\/"},"modified":"2026-04-04T22:27:09","modified_gmt":"2026-04-04T22:27:09","slug":"we-were-forced-to-change-sony-ceo-outlines-shift-to-entertainment-and-says-ps5-must-be-the-best-place-to-play","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/513240\/","title":{"rendered":"‘We Were Forced to Change’: Sony CEO Outlines Shift to Entertainment, and Says PS5 Must Be the Best Place to Play"},"content":{"rendered":"

\"'We<\/a> Image: Push Square<\/p>\n

In a rare English language interview with Bloomberg<\/a>, Sony CEO Hiroki Totoki has talked about his company\u2019s transition from consumer electronics to entertainment.<\/p>\n

The Japanese giant is best known for its background making products like televisions and CD players, but recently it spun off its Bravia business<\/a> as part of a historic move, launching a new joint venture with Chinese manufacturer TCL.<\/p>\n

The firm remains a big player in the digital camera market, but it\u2019s television, music, and, of course, gaming that\u2019s increasingly dominating its business.<\/p>\n

In fact, in this new interview, Totoki confirms that entertainment now represents \u201cmore than 60%\u201d of its overall revenue.<\/p>\n

As he reveals, Sony was \u201cforced to change\u201d:<\/p>\n

\u201cIt\u2019s difficult to differentiate the products in the area of consumer electronics. And that environment invited new entrants into the industry, first from Korea followed by China.<\/p>\n

China, as you understand, has an enormous domestic market. And so backed by that market they export their products. The consumer electronics market needs massive scale, and the competition comes down to volume and price. Unfortunately it\u2019s very hard to maintain that volume in Sony.\u201d<\/p>\n

Totoki continued that PlayStation is by far Sony\u2019s biggest asset, and so it\u2019s imperative it remains the best place to play.<\/p>\n

Hiroki Totoki on gaming to Bloomberg\u2026<\/p>\n

– More than 60% of Sony revenue is entertainment<\/p>\n

– The largest portion of that is gaming <\/p>\n

– They want PlayStation to be\u2026<\/p>\n

\u201cThe best place to play from the user\u2019s perspective\u201d<\/p>\n

\u201cThe best place to publish\u201d pic.twitter.com\/5WQ0K9BQBQ<\/a><\/p>\n

\u2014 Reforge Gaming (@ReforgeGaming) April 4, 2026<\/a><\/p>\n

He explained:<\/p>\n

\u201cWe are always talking about PlayStation should be the best place to play from the user’s perspective. But also we must be the best place to publish. We have relationships with third-party game publishers. And of course we have great studios as a first-party as well.\u201d<\/p>\n

The executive didn\u2019t elaborate much on how Sony intends to maintain that status, but it\u2019s refreshing that it remains the goal.<\/p>\n

Some have worried that the company may take its foot off the pedal now Xbox is no longer a competitor, but it still faces intense pressure from Nintendo and Valve, as well as other forms of entertainment like streaming.<\/p>\n

Speaking of which, Totoki noted that platforms like Netflix and its own subsidiary Crunchyroll have helped grow the popularity of anime worldwide, and he now believes the format is mainstream. It\u2019s something Sony has been investing heavily in<\/a> as it continues to see the popularity grow.<\/p>\n

Despite this heavy emphasis on entertainment, the CEO revealed that he\u2019s not a particularly big fan of playing games, but he does enjoy music and TV dramas.<\/p>\n

Specifically he\u2019s a fan of UK rock band Oasis, and he attended their performance at the Tokyo Dome last year.<\/p>\n

[source youtube.com<\/a>]<\/p>\n

\tSee Also<\/p>\n

\"Sammy<\/p>\n

As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He\u2019s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.<\/p>\n