{"id":516964,"date":"2026-04-07T03:43:11","date_gmt":"2026-04-07T03:43:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/516964\/"},"modified":"2026-04-07T03:43:11","modified_gmt":"2026-04-07T03:43:11","slug":"lincoln-city-the-story-behind-the-imps-quiet-and-steady-rise-from-non-league-to-the-championship","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/516964\/","title":{"rendered":"Lincoln City: The story behind the Imps&#8217; quiet and steady rise from non-league to the Championship"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;The Cowleys were different as after years of bargain basement managers we actually went out and did the research and found them,&#8221; said Whiley. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;The excitement was there and I remember the event where they first met the fans they were cheered into the room.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;We can look at this season and see promotion to the Championship as the best thing the club has done, but those three seasons, two promotions, FA Cup quarter-final, winning a trophy at Wembley. That changed it all.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;They brought a buzz back that we hadn&#8217;t seen since Keith, and they were like Keith in that they would find players on the way up, scour non-league and find the future stars.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;The fact is, that even after the Cowleys left to join Huddersfield, the energy stayed. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;It sticks with me that Danny said to me he didn&#8217;t want to see kids in Lincoln wearing the shirts of Premier League clubs, he wanted to see them kicking a ball in the park wearing a Lincoln City shirt. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;The success, the work that was done means that is a reality. I see it all the time when I go round the city, people wear their colours with pride.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">While Mark, Leigh and myself have covered parts of Lincoln&#8217;s recent history, one man who has been the stalwart has been BBC Radio Lincolnshire&#8217;s Michael Hortin.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">His first game was in 1999, and he was there in the commentary box as Lincoln gained promotion to the Championship.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;This promotion is the culmination of a long-term plan,&#8221; said Hortin. &#8220;This is about a chairman and board who have been thoughtful with their investment. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;Lincoln&#8217;s FA Cup run earned them a lot of money and they did not spend it on players, they spent it on a whole new training set-up. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;The Cowleys were the start of a transition from the old way of doing things, to a set-up that is very much part of the modern game. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;Under them a sporting director was brought in to support recruitment and player development and now we really do have a true &#8216;head coach&#8217; in Michael Skubala.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;It is about finding those raw players, developing them, selling them, and it is paying off as it has allowed them to secure players on better deals.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Lincoln have, as Hortin describes, recruited &#8216;experience&#8217; to the squad. Their head coach, though, is a man who had limited time in the professional game, but Hortin said Skubala&#8217;s ability to learn and adapt has been impressive.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;I remember the first game Skubala took was against Stevenage, and it was a bit of a shock, but he was quite cool and his reaction was more &#8216;huh, this is what it is about&#8217;, and he learned,&#8221; said Hortin.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;The way the team has adapted and what Skubala has done is create a team that is hard to beat.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">A team that is hard to beat. A club that has been learning, developing, recruiting, all building up to where Lincoln are now. But what next?<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Hortin is confident that the club will remain realistic. &#8220;The first goal will be survival, but the thing is they had a plan to become an established League One club, and now they will be working on another plan for what comes next.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;The one thing is that <a href=\"https:\/\/www.bbc.com\/sport\/football\/articles\/cn40ezx9nmmo\" class=\"ssrcss-18834jl-InlineLink e1kn3p7n0\" rel=\"nofollow noopener\" target=\"_blank\">new owner Ron Fowler<\/a> will likely go about it the same as Clive Nates. It will be done in a quiet, steady, thoughtful way. That has become the Lincoln way.&#8221; <\/p>\n","protected":false},"excerpt":{"rendered":"&#8220;The Cowleys were different as after years of bargain basement managers we actually went out and did the&hellip;\n","protected":false},"author":2,"featured_media":516965,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[59,101,56,54,55],"class_list":{"0":"post-516964","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sports","8":"tag-gb","9":"tag-sports","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/516964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=516964"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/516964\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/516965"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=516964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=516964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=516964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}