{"id":518000,"date":"2026-04-07T17:35:14","date_gmt":"2026-04-07T17:35:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/518000\/"},"modified":"2026-04-07T17:35:14","modified_gmt":"2026-04-07T17:35:14","slug":"bay-collective-to-take-majority-ownership-of-sunderland-women","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/518000\/","title":{"rendered":"Bay Collective to take majority ownership of Sunderland Women"},"content":{"rendered":"

Multi-club ownership organisation Bay Collective has reached an agreement to aquire a majority stake in Sunderland Women.<\/p>\n

Already the majority owners of American club Bay FC, the organisation is led by former Football Association director Kay Cossington<\/a>.<\/p>\n

Investment will go into improving infrastructure, the academy and building the staff and player pool at Sunderland with a “goal of growing sustainability”.<\/p>\n

Sunderland currently sit eighth in the Women’s Super League 2 with two games remaining in the season.<\/p>\n

They have a history of producing some of England’s most successful footballers, including ex-captain Steph Houghton and European champions Jill Scott, Beth Mead and Lucy Bronze.<\/p>\n

“We couldn’t be more excited to partner with Sunderland AFC and to write the next chapter for Sunderland Women, a club with such a proud history and strong identity,” said Cossington. <\/p>\n

“We are committed to honoring Sunderland Women’s DNA and legacy, protecting what makes this club and community so special, and supporting the players, staff, and the academy with cutting-edge resources, infrastructure, and training models tailored to the unique needs of women athletes. <\/p>\n

“This is a partnership for the long-term, and our ambition is to strengthen Sunderland Women’s connection with fans and partners while creating a platform for sustained success at the highest levels of the women’s game.”<\/p>\n","protected":false},"excerpt":{"rendered":"Multi-club ownership organisation Bay Collective has reached an agreement to aquire a majority stake in Sunderland Women. Already…\n","protected":false},"author":2,"featured_media":518001,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[218,101,56,54,55],"class_list":{"0":"post-518000","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-football","8":"tag-football","9":"tag-sports","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/518000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=518000"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/518000\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/518001"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=518000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=518000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=518000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}