{"id":518234,"date":"2026-04-07T20:24:09","date_gmt":"2026-04-07T20:24:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/518234\/"},"modified":"2026-04-07T20:24:09","modified_gmt":"2026-04-07T20:24:09","slug":"labors-plan-to-restrict-gambling-ads-set-to-reduce-wagering-by-just-0-8-government-analysis-shows-gambling","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/518234\/","title":{"rendered":"Labor\u2019s plan to restrict gambling ads set to reduce wagering by just 0.8%, government analysis shows | Gambling"},"content":{"rendered":"

The government\u2019s plans to restrict gambling advertising will reduce Australia\u2019s annual gambling expenditure by $62.7m a year \u2013 or just 0.8% \u2013 according to a government report which said a full ad ban would have had \u201ca higher net benefit\u201d but a large burden on media and sporting codes.<\/p>\n

The report from the Anthony Albanese\u2019s office of impact analysis (OIA) also revealed podcasts, app stores and even the NRL and AFL websites will be subject to Labor\u2019s gambling reforms, which ban online wagering ads unless those platforms build an opt-out feature for adults.<\/p>\n

The prime minister last week announced a suite of reforms <\/a>to tackle online gambling ads, following mounting public and parliamentary pressure for change. The government had taken nearly three years to respond to the committee report led by the late Labor MP Peta Murphy, whose recommendations included calling for a full ban on online gambling ads.<\/p>\n

The government on Tuesday published a report from the OIA \u2013 part of the prime minister\u2019s department \u2013 analysing Labor\u2019s policy. It found the changes \u201cwill deliver a meaningful reduction in wagering advertising exposure\u201d and cost around $10m per year to regulate.<\/p>\n

Under the policy announced by Albanese and his communications minister, Anika Wells, gambling ads will be banned on television during sporting broadcasts and capped between 6am and 8.30pm, and banned on radio during school drop off and pick up times. The legislation will also ban celebrities and sports players from appearing in gambling ads and odds-style ads, ban ads from stadiums and on players\u2019 uniforms, and will ban Keno-type products.<\/p>\n

The OIA regularly analyses and assesses the impact of government policies. Its report, released on Tuesday, provides previously unreported details of the policy, including more on the \u201ctriple lock functionality\u201d.<\/p>\n

That change would ban online gambling advertising by default on all online platforms, unless the platform can prove the target of advertising is over 18 years old, that they must be in a \u201clogged-in\u201d state, and that users are allowed to opt-out of wagering advertising.<\/p>\n

This was understood to refer to targeted ads on social media and websites, but Guardian Australia confirmed the \u201ctriple-lock\u201d ban is also intended to apply to podcasts and social media pages sponsored or supported by gambling companies.<\/p>\n

Many, but not all, of Australia\u2019s most popular sporting podcasts, panel shows and social media creators are sponsored by wagering companies.<\/p>\n

The OIA report confirms that the ban will extend to streaming services such as 7plus and Netflix, podcasts, social media, app stores, and sporting code websites \u2013 including the AFL and NRL apps and websites.<\/p>\n

Asked about the gambling ad ban\u2019s interaction with podcasts and social media shows, Albanese indicated specific details would be considered when the legislation for the changes is introduced into parliament in May.<\/p>\n

\u201cAll of those matters will be considered. But the framework we have is very clear. I think it\u2019s a comprehensive response and will be a positive way forward,\u201d he said on Tuesday.<\/p>\n

The OIA report said the changes would impact 2,461 industry members, including wagering companies, broadcasters, podcasters and streaming services.<\/p>\n

The infrastrcuture and communications department commissioned a report by the Australian Gambling<\/a> Research Centre (AGRC) to estimate the socio-economic impact of a full ban and two partial ban scenarios \u2013 not the government\u2019s policy. The OIA analysis used the range between the two estimates to approximate the benefit, which it said will reduce gambling expenditure by $62.7m.<\/p>\n

A full ban, according to the AGRC\u2019s report which has not been released, would decrease yearly public spending on gambling by $109.5m \u2013 or 1.4%.<\/p>\n

The analysis also specifies social media personalities, including The Inspired Unemployed and basketball star Shaquille O\u2019Neal, would be banned from appearing in wagering advertisements, as the \u201cuse of such figures has been argued to strongly appeal to children and young people\u201d.<\/p>\n

Albanese told the National Press Club on 2 April, the legislation presented a \u201cbalance\u201d between allowing adults to \u201chave a punt\u201d and \u201cmaking sure that our children don\u2019t see betting ads everywhere they look\u201d.<\/p>\n

The impact analysis states, \u201cwhile a full ban was identified to have a higher net benefit, it would also impose a significant financial burden on industry which would impact Australia\u2019s grassroots sport and media industry.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The government\u2019s plans to restrict gambling advertising will reduce Australia\u2019s annual gambling expenditure by $62.7m a year \u2013…\n","protected":false},"author":2,"featured_media":518235,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[102,1906,6623,56,54,55],"class_list":{"0":"post-518234","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mental-health","8":"tag-health","9":"tag-mental-health","10":"tag-mentalhealth","11":"tag-uk","12":"tag-united-kingdom","13":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/518234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=518234"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/518234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/518235"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=518234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=518234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=518234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}