{"id":518508,"date":"2026-04-07T23:41:14","date_gmt":"2026-04-07T23:41:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/518508\/"},"modified":"2026-04-07T23:41:14","modified_gmt":"2026-04-07T23:41:14","slug":"lord-sugar-pays-tribute-to-dear-departed-apprentice-legend-who-died-aged-27","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/518508\/","title":{"rendered":"Lord Sugar pays tribute to ‘dear departed’ Apprentice legend who died aged 27"},"content":{"rendered":"

The Amstrad founder today posted about Stuart Baggs, who died in 2015, saying he is reminded of him at this stage of The Apprentice.<\/p>\n

20:07, 07 Apr 2026Updated 20:08, 07 Apr 2026<\/p>\n

\"Lord<\/p>\n

Lord Sugar paid tribute to late Apprentice star Stuart Baggs today(Image: PA)<\/p>\n

Apprentice boss Lord Sugar<\/a> has paid tribute to one of the show’s “dear departed” stars who died at 27. The Amstrad founder today posted about Stuart Baggs<\/a>, who died in 2015, saying he is reminded of him when the series stages its ‘interviews’ week, as it will do this Thursday.<\/p>\n

He shared a clip of Baggs tangling with The Apprentice’s master interrogator Claude Littner<\/a> during his 2010 appearance on the show where the older man poured scorn on his statement “I’m Stuart Baggs: the brand” saying: “What on earth are you talking about? You’re a 21-year-old kid. You’re not a brand.” He won viewers hearts by replying: “I think I might be.”<\/p>\n

Lord Sugar posted today: “Whenever it comes to Interviews week, my mind goes back to the dear departed Stuart Baggs – RIP. Such a great character on The Apprentice.”<\/p>\n

\"Stuart<\/p>\n

Stuart Baggs was one of the most memorable Apprentice stars in the show’s history<\/p>\n

Brand, who was the youngest person to appear on The Apprentice<\/a> at the time, was found dead by officers of the Isle of Man Constabulary at his home in Douglas in July 2015, one week after his 27th birthday.<\/p>\n

It was later discovered that he had died of an asthma attack. A statement released by the Isle of Man Constabulary said a coroner found that Baggs had died of natural causes.<\/p>\n

Other memorable quotes on the show included when he insisted: “Everything I touch turns to sold” and told Lord Sugar: “I’m not a one-trick pony, I’m not a 10-trick pony. I’ve got a field of ponies waiting literally to run towards this.”<\/p>\n

\"Apprentice<\/p>\n

The star – second left – was a fan favourite for his unusual statements(Image: TALKBACK)<\/p>\n

Lord Sugar, who is seen unable to stifle a smile during the statement replied: “One day, young man, I promise you, you’ll sit back and look maybe at this particular moment and you will cringe I think.”<\/p>\n

He made it to the interviews stage of the Apprentice, which is the penultimate challenge, but was knocked out.<\/p>\n

Baggs launched his own company, Bluewave Communications, on the Isle of Man, where he lived for most of his life, specialising in telecommunications.<\/p>\n

The TV star, who started out in business selling yo-yos in his school playground, once said: “I work, as my hair will tell you, at least 18 hours a day. I sleep for four hours religiously, I would not have it any other way, like Margaret Thatcher.”<\/p>\n

\"Stuart<\/p>\n

Stuart Baggs selling bakery products during a task in 2010’s Apprentice(Image: WENN.com)<\/p>\n","protected":false},"excerpt":{"rendered":"The Amstrad founder today posted about Stuart Baggs, who died in 2015, saying he is reminded of him…\n","protected":false},"author":2,"featured_media":518509,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[96795,180700,96,33746,391,56,54,55],"class_list":{"0":"post-518508","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-alan-sugar","9":"tag-amstrad-plc","10":"tag-entertainment","11":"tag-the-apprentice","12":"tag-tv","13":"tag-uk","14":"tag-united-kingdom","15":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/518508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=518508"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/518508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/518509"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=518508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=518508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=518508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}