{"id":519884,"date":"2026-04-08T16:57:09","date_gmt":"2026-04-08T16:57:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/519884\/"},"modified":"2026-04-08T16:57:09","modified_gmt":"2026-04-08T16:57:09","slug":"bts-turned-millions-on-to-k-pop-but-now-its-caught-between-korea-and-the-world","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/519884\/","title":{"rendered":"BTS turned millions on to K-pop. But now it&#8217;s caught between Korea and the world"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Sometimes that image frays under the unforgiving glare of South Korean celebrity life, where there is rarely room for vulnerability. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Earlier this year, Jung Kook, the youngest in the group, caused a stir with a frank, drunken livestream in which he swore. &#8220;I just want to live as I want,&#8221; he said. When concerned fans urged him to end the stream, he responded: &#8220;Please don&#8217;t tell me what to do.&#8221; <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">A few months before, RM apologised profusely after his own honest livestream about the anxiety of reuniting and returning to the stage.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;I wouldn&#8217;t say the BTS members lack freedom,&#8221; Park says. &#8220;But as a group, they&#8217;ve become something like a national brand. That inevitably places them under enormous pressure &#8211; and it may be why some feel they&#8217;ve lost a sense of identity.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">For loyal fans like Park Su-bin, the opportunity to watch them again is exciting enough. &#8220;Honestly, I wasn&#8217;t that into the title song, Swim. It&#8217;s good, but I was expecting stronger choreography and more Korean lyrics, something more like Idol,'&#8221; she says, referring to the high-energy hit from 2018 that blends South African rhythms with traditional Korean music.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;It&#8217;s been a while since I watched BTS perform. I&#8217;m excited to be going to a BTS concert, but it still seems a bit surreal.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Another &#8220;light&#8221; fan says, &#8220;I don&#8217;t have many thoughts about it. I&#8217;m just excited for the concert&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">As BTS takes to the stage again, and returns to Weverse, their fandom and their powerhouse performances will determine the verdict on their comeback.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The one thing critics do agree on is that their legacy is assured. &#8220;I was covering K-pop before it was this gigantic world phenomenon,&#8221; Schwartz says. &#8220;And you know, at that time it was a question mark. Will K-pop become like a gigantic world phenomenon? Now there&#8217;s no question because of BTS.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Rather, the question is how much further can they go?<\/p>\n","protected":false},"excerpt":{"rendered":"Sometimes that image frays under the unforgiving glare of South Korean celebrity life, where there is rarely room&hellip;\n","protected":false},"author":2,"featured_media":519885,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[96,128,56,54,55],"class_list":["post-519884","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-music","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/519884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=519884"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/519884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/519885"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=519884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=519884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=519884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}